{"id":28669,"date":"2018-09-28T08:42:39","date_gmt":"2018-09-28T08:42:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/hema-lance-un-magasin-pilote-a-abou-dabi\/"},"modified":"2018-09-28T08:42:39","modified_gmt":"2018-09-28T08:42:39","slug":"hema-lance-un-magasin-pilote-a-abou-dabi","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/hema-lance-un-magasin-pilote-a-abou-dabi\/","title":{"rendered":"Hema lance un magasin pilote \u00e0 Abou Dabi"},"content":{"rendered":"<p><strong>Hema <\/strong>a ouvert son premier magasin hors Europe au Moyen-Orient, \u00e0 Abou Dabi plus pr\u00e9cis\u00e9ment. Ce magasin permettra \u00e0 la cha\u00eene n\u00e9erlandaise de tester son assortiment et de d\u00e9terminer ce qui\u00a0pla\u00eet \u00e0\u00a0la client\u00e8le.<\/p>\n<p><!--break--><\/p>\n<h2>Besoin de produits abordables<\/h2>\n<p>Pour se pr\u00e9parer \u00e0 l&rsquo;ouverture d&rsquo;autres magsins au Moyen-Orient, Hema vient d&rsquo;ouvrir son premier point de vente non-europ\u00e9en dans les \u00c9mirats arabes unis. Dans un premier temps ce magasin proposera un assortiment de base, qui progressivement sera \u00e9largi : l&rsquo;objectif est qu&rsquo;\u00e0 terme les magasins du Moyen-Orient vendent l&rsquo;assortiment international complet. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/hema-s%E2%80%99implante-au-moyen-orient\" target=\"_blank\" rel=\"noopener\">D&rsquo;autres magasins sont pr\u00e9vus dans la r\u00e9gion<\/a>, notamment \u00e0 Duba\u00ef. Pour cette expansion, Hema collabore avec Apparel Group. Ce dernier estime que les \u00c9mirats arabes unis et le Moyen-Orient rec\u00e8le un \u00e9norme potentiel pour le retailer n\u00e9erlandais car la population locale y a grand besoin de produits abordables, alors que l&rsquo;offre existante y est essentiellement ax\u00e9e sur le luxe.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0L&rsquo;ouverture de notre magasin \u00e0 Abou Dabi est une \u00e9tape importante dans l&rsquo;expansion internationale de Hema. Nous avons opt\u00e9 pour le Moyen-Orient, non seulement pour les opportunit\u00e9s qu&rsquo;offre ce march\u00e9, mais \u00e9galement pour sa situation strat\u00e9gique entre l&rsquo;Europe et l&rsquo;Asie\u00a0\u00bb, commente le directeur Richard Flint. Pour assurer cette expansion, Hema a l&rsquo;intention de conclure d&rsquo;autres partenariats. Ainsi r\u00e9cememnt Hema a ouvert ses premiers shop-in-shops dans le nouveau grand magasin NEXT \u00e0 Oxford Street \u00e0 Londres. L&rsquo;expansion internationale est un pilier de la strat\u00e9gie de croissance de la cha\u00eene, tout comme l&rsquo;e-commerce et la croissance au Benelux.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hema a ouvert son premier magasin hors Europe au Moyen-Orient, \u00e0 Abou Dabi plus pr\u00e9cis\u00e9ment. Ce magasin permettra \u00e0 la cha\u00eene n\u00e9erlandaise de tester son assortiment et de d\u00e9terminer ce qui\u00a0pla\u00eet \u00e0\u00a0la client\u00e8le. Besoin de produits abordables Pour se pr\u00e9parer \u00e0 l&rsquo;ouverture d&rsquo;autres magsins au Moyen-Orient, Hema vient d&rsquo;ouvrir son premier point de vente non-europ\u00e9en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28666,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28669","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema lance un magasin pilote \u00e0 Abou Dabi - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hema a ouvert son premier magasin hors Europe au Moyen-Orient, \u00e0 Abou Dabi plus pr\u00e9cis\u00e9ment. 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