{"id":2871,"date":"2013-04-08T11:12:59","date_gmt":"2013-04-08T11:12:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-promeut-les-recettes-de-ses-clients\/"},"modified":"2013-04-08T11:12:59","modified_gmt":"2013-04-08T11:12:59","slug":"lidl-promeut-les-recettes-de-ses-clients","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-promeut-les-recettes-de-ses-clients\/","title":{"rendered":"Lidl promeut les recettes de ses clients"},"content":{"rendered":"<h2>Ingr\u00e9dients en promotion<\/h2>\n<p>Fin f\u00e9vrier, le discounter, par le biais des m\u00e9dias sociaux, d\u2019annonces et d\u2019affiches en magasin, avait appel\u00e9 tous ses clients \u00e0 envoyer leurs recettes favorites. Parmi les envois, l\u2019enseigne a ensuite <strong>s\u00e9lectionn\u00e9 les recettes et les chefs de la semaine<\/strong>. A pr\u00e9sent leurs recettes seront publi\u00e9es via des folders, des annonces et des films vid\u00e9o sur la page Facebook de Lidl.<\/p>\n<p>\u00ab Dans cette initiative nous n\u2019avons pas n\u00e9glig\u00e9 l\u2019aspect commercial, car au moment de la publication des recettes, nous proposons<strong> les principaux ingr\u00e9dients en promotion<\/strong>. Ainsi nous esp\u00e9rons convaincre nos autres clients de tester le plat, de se laisser inspirer et de nous envoyer leur recette \u00bb, explique l\u2019enseigne.<\/p>\n<p>Ce n\u2019est d\u2019ailleurs pas la premi\u00e8re fois que Lidl tente d\u2019impliquer sa client\u00e8le. Pr\u00e9c\u00e9demment l\u2019enseigne avait d\u00e9j\u00e0 fait <strong>voter ses clients, afin de s\u00e9lectionner le produit qui ferait l\u2019objet de la\u00a0 promotion du samedi<\/strong>. Lors de son action Twitter en faveur des banques alimentaires, le discounter, ayant sous-estim\u00e9 l\u2019impact des m\u00e9dias sociaux,\u00a0 avait m\u00eame \u00e9t\u00e9 compl\u00e8tement d\u00e9pass\u00e9 par le succ\u00e8s de son initiative.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ingr\u00e9dients en promotion Fin f\u00e9vrier, le discounter, par le biais des m\u00e9dias sociaux, d\u2019annonces et d\u2019affiches en magasin, avait appel\u00e9 tous ses clients \u00e0 envoyer leurs recettes favorites. Parmi les envois, l\u2019enseigne a ensuite s\u00e9lectionn\u00e9 les recettes et les chefs de la semaine. A pr\u00e9sent leurs recettes seront publi\u00e9es via des folders, des annonces et [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2871","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl promeut les recettes de ses clients - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/lidl-promeut-les-recettes-de-ses-clients\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl promeut les recettes de ses clients - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ingr\u00e9dients en promotion Fin f\u00e9vrier, le discounter, par le biais des m\u00e9dias sociaux, d\u2019annonces et d\u2019affiches en magasin, avait appel\u00e9 tous ses clients \u00e0 envoyer leurs recettes favorites. 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