{"id":28719,"date":"2018-10-03T06:40:49","date_gmt":"2018-10-03T06:40:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hm-se-retire-du-centre-ville-de-mons-2\/"},"modified":"2018-10-03T06:40:49","modified_gmt":"2018-10-03T06:40:49","slug":"hm-se-retire-du-centre-ville-de-mons-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-se-retire-du-centre-ville-de-mons-2\/","title":{"rendered":"H&amp;M se retire du centre-ville de Mons"},"content":{"rendered":"<p>L&rsquo;enseigne de mode su\u00e9doise <strong>H&amp;M <\/strong>va fermer son magasin de la Grand&rsquo;Rue dans le centre-ville de Mons. N\u00e9anmoins les douze personnes qui y travaillent actuellement conserveront leur emploi.<\/p>\n<p><!--break--><\/p>\n<h2>Fermeture dans le cadre d&rsquo;une nouvelle strat\u00e9gie<\/h2>\n<p>H&amp;M pr\u00e9cise que la fermeture, pr\u00e9vue en mai 2019, s&rsquo;inscrit <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hm-d%C3%A9voile-les-premi%C3%A8res-images-de-son-nouveau-concept-arket\" target=\"_blank\" rel=\"noopener\">dans le cadre d&rsquo;une nouvelle strat\u00e9gie du groupe<\/a>, visant \u00e0 r\u00e9pondre aux nouvelles habitudes des clients. \u00ab\u00a0Les clients ne pr\u00e9sentent plus le m\u00eame comportement d&rsquo;achat qu&rsquo;autrefois\u00a0\u00bb, explique la porte-parole Marianne Nerinckx : \u00ab\u00a0Ils veulent des exp\u00e9riences de shopping diff\u00e9rentes et des magasins bien \u00e9quip\u00e9s, avec des moyens modernes. C&rsquo;est pourquoi nous venons d&rsquo;ouvrir un flagship store \u00e0 Anvers, avec des endroits pour recharger son smartphone, de grands \u00e9crans tactiles, etc.\u00a0\u00bb Apr\u00e8s quinze ans d&rsquo;existence, le point de vente de la Grand&rsquo;Rue \u00e9tait devenu un peu vieillot, trop petit et attirait trop peu de clients. La proximit\u00e9 d&rsquo;un autre magasin H&amp;M plus r\u00e9cent sur le site des Grands Pr\u00e9s a certainement jou\u00e9 un r\u00f4le dans cette d\u00e9cision.<\/p>\n<p>\u00a0<\/p>\n<p>Tous les employ\u00e9s du magasin H&amp;M dans le centre-ville montois se verront attribuer une nouvelle fonction au sein du groupe. La Ville de Mons se dit soulag\u00e9e de la r\u00e9affectation du personnel, mais d\u00e9plore la fermeture du magasin, malgr\u00e9 sa politique de soutien au commerce en centre-ville : \u00ab\u00a0Apr\u00e8s les 17 ouvertures de nouveaux magasins li\u00e9s au fonds d&rsquo;impulsion, la Ville de Mons va continuer \u00e0 amplifier sa politique de soutien aux ind\u00e9pendants locaux. Sur l&rsquo;ann\u00e9e 2018, 46 nouveaux magasins ont ouvert dans le centre-ville de Mons et nous entendons poursuivre cette politique.\u00a0\u00bb Les Montois esp\u00e8rent notamment que <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-confirme-sa-venue-%C3%A0-mons\" target=\"_blank\" rel=\"noopener\">l&rsquo;arriv\u00e9e prochaine du g\u00e9ant Primark <\/a>permettra de redynamiser le commerce en centre-ville.<\/p>\n<p>\nLors de l&rsquo;annonce il y a quelques ann\u00e9es d&rsquo;une nouvelle extension sur le site des Grands Pr\u00e9s (situ\u00e9 pr\u00e8s du centre-ville), les autorit\u00e9s locales s&rsquo;\u00e9taient pourtant montr\u00e9es tr\u00e8s confiantes quant \u00e0 l&rsquo;avenir de la Grand&rsquo;Rue. Selon la Ville, quelques grandes enseignes internationales, dont H&amp;M, avaient d\u00e9clar\u00e9 ne pas vouloir quitter le centre-ville. A pr\u00e9sent le groupe su\u00e9dois semble avoir chang\u00e9 d&rsquo;avis, mais se refuse pour l&rsquo;instant \u00e0 tout commentaire. La fermeture ne serait pas \u00a0li\u00e9e\u00a0\u00e0 d&rsquo;\u00e9ventuels chiffres de vente d\u00e9cevants, mais\u00a0au changement de strat\u00e9gie du groupe.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L&rsquo;enseigne de mode su\u00e9doise H&amp;M va fermer son magasin de la Grand&rsquo;Rue dans le centre-ville de Mons. N\u00e9anmoins les douze personnes qui y travaillent actuellement conserveront leur emploi. Fermeture dans le cadre d&rsquo;une nouvelle strat\u00e9gie H&amp;M pr\u00e9cise que la fermeture, pr\u00e9vue en mai 2019, s&rsquo;inscrit dans le cadre d&rsquo;une nouvelle strat\u00e9gie du groupe, visant \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M se retire du centre-ville de Mons - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L&#039;enseigne de mode su\u00e9doise H&amp;M va fermer son magasin de la Grand&#039;Rue dans le centre-ville de Mons. 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