{"id":28741,"date":"2018-10-04T08:45:15","date_gmt":"2018-10-04T08:45:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-fair-trade-est-il-sur-le-retour-2\/"},"modified":"2018-10-04T08:45:15","modified_gmt":"2018-10-04T08:45:15","slug":"le-fair-trade-est-il-sur-le-retour-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-fair-trade-est-il-sur-le-retour-2\/","title":{"rendered":"Le fair trade est-il sur le retour?"},"content":{"rendered":"

Le nombre de Belges achetant des produits fair trade n’augmente quasi plus et le nombre de consommateurs se sentant concern\u00e9s par le commerce \u00e9quitable est m\u00eame en recul, affirme le Trade for Development Centre. Pourtant le secteur voit les choses diff\u00e9remment.<\/p>\n

<\/p>\n

Une croissance d’\u00e0 peine 3%<\/h2>\n

\u00ab\u00a0Le comportement d’achat \u00e9quitable des Belges stagne\u00a0\u00bb<\/a> : tel est le message peu r\u00e9jouissant \u00e9mis par le Trade for Development Centre (TDC), qui fait partie d’Enabel,\u00a0\u00a0 l’Agence de d\u00e9veloppement du gouvernement f\u00e9d\u00e9ral belge, qui en collaboration avec les grands acteurs du secteur fair trade organise la ‘Semaine du commerce \u00e9quitable’ <\/a>(du 3 au 13 octobre).<\/p>\n

\u00a0<\/p>\n

L’an dernier les Belges ont d\u00e9pens\u00e9 en moyenne 14,77 euros en produits fair trade. Bien qu’il s’agisse d’une croissance de 3%, cette \u00e9volution est minime par rapport aux ann\u00e9es pr\u00e9c\u00e9dentes, o\u00f9 la croissance des d\u00e9penses annuelles atteignait 17 \u00e0 20%. De plus, une enqu\u00eate r\u00e9alis\u00e9e l’\u00e9t\u00e9 dernier r\u00e9v\u00e8le un ph\u00e9nom\u00e8ne plus inqui\u00e9tant encore : le public du commerce \u00e9quitable stagne. \u00ab\u00a0Et la fr\u00e9quence d’achat elle aussi stagne\u00a0\u00bb, pr\u00e9cise Evi Coremans de TDC. La conclusion est donc sans \u00e9quivoque : \u00ab\u00a0Je ne parlerai pas de lassitude \u00e0 l’\u00e9gard du commerce \u00e9quitable, mais le th\u00e8me n’est plus une priorit\u00e9 pour le consomateur.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

Coremans suppose que le consommateur commence \u00e0 douter de l’impact r\u00e9el du commerce \u00e9quitable pour les paysans du sud. \u00ab\u00a0En outre l’enqu\u00eate r\u00e9v\u00e8le que les gens se pr\u00e9coccupent davantage de la r\u00e9mun\u00e9ration correcte des agriculteurs chez nous. Ces deux ph\u00e9nom\u00e8nes sont probablement li\u00e9s\u00a0\u00bb, explique-t-elle.<\/p>\n

\u00a0<\/p>\n

Le secteur nuance<\/h2>\n

Oxfam-Magasins du monde <\/strong>et Fair Trade Belgium <\/strong>contestent les conclusions de TDC : \u00ab\u00a0Nous avons l’impression qu’il y a toujours une croissance\u00a0\u00bb, r\u00e9plique Yves Boussen d’Oxfam-Magasins du monde. Nicolas Lambert, directeur de Faire Trade Belgium, \u00e9voque m\u00eame des chiffres concrets : \u00ab\u00a0En volume nous constatons une augmentation de 10%<\/a> des produits cl\u00e9s portant le label fair trade.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

Le fait que TDC constate n\u00e9anmoins une stagnation, s’explique par la fait que l’agence prend en consid\u00e9ration le chiffre d’affaires, qui peut diverger par rapport au volume. Autre facteur dont il faut tenir compte : le march\u00e9 du commerce \u00e9quitable ne se limite pas aux produits certifi\u00e9s. Certains produits r\u00e9pondent \u00e0 toutes les conditions, mais n’affichent\u00a0 pas le label, affirment les grands acteurs du fair trade de notre pays.<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le nombre de Belges achetant des produits fair trade n’augmente quasi plus et le nombre de consommateurs se sentant concern\u00e9s par le commerce \u00e9quitable est m\u00eame en recul, affirme le Trade for Development Centre. Pourtant le secteur voit les choses diff\u00e9remment. Une croissance d’\u00e0 peine 3% \u00ab\u00a0Le comportement d’achat \u00e9quitable des Belges stagne\u00a0\u00bb : tel […]<\/p>\n","protected":false},"author":1,"featured_media":28738,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLe fair trade est-il sur le retour? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le nombre de Belges achetant des produits fair trade n'augmente quasi plus et le nombre de consommateurs se sentant concern\u00e9s par le commerce \u00e9quitable est m\u00eame en recul, affirme le Trade for Development Centre. 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