{"id":28751,"date":"2018-10-04T11:37:43","date_gmt":"2018-10-04T11:37:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-online-est-meilleur-marche-de-11-compare-a-colruyt\/"},"modified":"2018-10-04T11:37:43","modified_gmt":"2018-10-04T11:37:43","slug":"jumbo-online-est-meilleur-marche-de-11-compare-a-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-online-est-meilleur-marche-de-11-compare-a-colruyt\/","title":{"rendered":"&quot;Jumbo online est meilleur march\u00e9 de 11% compar\u00e9 \u00e0 Colruyt&quot;"},"content":{"rendered":"<p>Les diff\u00e9rences de prix entre <strong>Colruyt<\/strong> et le n\u00e9erlandais <strong>Jumbo <\/strong>sont parfois importantes. C&rsquo;est ce que r\u00e9v\u00e8le une analyse comparative de 600 produits de marques r\u00e9alis\u00e9e par l&rsquo;expert en donn\u00e9es Daltix, qui a pr\u00e9sent\u00e9 ses conclusions lors du RetailDetail Food Congress. Colruyt conteste les r\u00e9sultats.<\/p>\n<p><!--break--><\/p>\n<h2>Grandes diff\u00e9rences selon les jours<\/h2>\n<p>Selon cette analyse, 74% des produits s\u00e9lectionn\u00e9s \u00e9taient meilleur march\u00e9 chez Jumbo, 24% \u00e9taient moins chers chez Colruyt et 2% avaient un prix identique. La diff\u00e9rence de prix moyenne s&rsquo;\u00e9levait \u00e0 11%, avec toutefois des diff\u00e9rences importantes selon les jours, puisque les deux retailers adaptent constamment leurs prix. Dalitx a not\u00e9 les plus grands \u00e9carts de prix dans les cat\u00e9gories surgel\u00e9s, biscuits\/chocolat et vins\/vins mousseux. Colruyt s&rsquo;est av\u00e9r\u00e9 nettement meilleur march\u00e9 dans la cat\u00e9gorie barbecue.<\/p>\n<p>\u00a0<\/p>\n<p>Durant trois mois (du 1er juillet au 23 septembre) Daltix a compar\u00e9 les prix du point de retrait Collect&amp;Go \u00e0 Hal avec ceux du webshop de Jumbo. La comparaison concerne uniquement les produits de marques A, parce qu&rsquo;ils sont plus faciles \u00e0 comparer d&rsquo;\u00e9gal \u00e0 \u00e9gal. Un algorithme bas\u00e9e sur l&rsquo;intelligence artificielle met face \u00e0 face des produits en fonction de leurs appellation, description et ingr\u00e9dients.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab\u00a0Impossible de comparer l&rsquo;online et l&rsquo;offline\u00a0\u00bb<\/h2>\n<p>Colruyt pour sa part conteste cette analyse. Selon le discounter, il est impossible de comparer les prix des points de retrait avec ceux des magasins physiques. En ligne les rapports concurrentiels sont diff\u00e9rents et les prix le sont donc \u00e9galement.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Depuis trois ans d\u00e9j\u00e0 nous comparons les prix de Jumbo avec ceux de nos magasins frontaliers\u00a0\u00bb, explique le directeur marketing Guy Elewaut. \u00ab\u00a0Cette analyse r\u00e9v\u00e8le que les prix pour les produits de marques sont environ identiques dans une comparaison non pond\u00e9r\u00e9e et que nous sommes meilleur march\u00e9 lorsqu&rsquo;on attribue \u00e0 chaque produit le poids correspondant au mode de consommation du Belge.\u00a0\u00bb Car pour un pot de sel le prix et la fr\u00e9quence d&rsquo;achat sont totalement diff\u00e9rents que pour une bouteille de whisky; donc lorsque vous comparez les deux face \u00e0 face les pourcentages sont\u00a0 fauss\u00e9s, argumente Colruyt. \u00ab\u00a0En outre, pour les produits sous label priv\u00e9 nous sommes nettement meilleur march\u00e9 que Jumbo.\u00a0\u00bb Daltix de son c\u00f4t\u00e9 estime que les comparaisons pond\u00e9r\u00e9es ne sont pas pertinenantes du point de vue du consommateur.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;annonce de l&rsquo;arriv\u00e9e de Jumbo en Belgique l&rsquo;an prochain provoque une grande nervosit\u00e9 dans le secteur du commerce alimentaire belge. Toutefois il semble peu probable que Jumbo applique en Belgique les m\u00eames prix qu&rsquo;aux Pays-Bas, estime Jonas Deprez de Daltix. \u00ab\u00a0Aux Pays-Bas il est permis de vendre \u00e0 perte. Les co\u00fbts structurels y sont plus bas pour les supermarch\u00e9s et il y a des diff\u00e9rences au niveau de la TVA et des accises. Dans de pr\u00e9c\u00e9dentes analyses nous avons d\u00e9montr\u00e9 qu&rsquo;<strong>Albert Heijn <\/strong>pour les produits de marques \u00e9tait 3% meilleur march\u00e9 aux Pays-Bas qu&rsquo;en Belgique.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les diff\u00e9rences de prix entre Colruyt et le n\u00e9erlandais Jumbo sont parfois importantes. C&rsquo;est ce que r\u00e9v\u00e8le une analyse comparative de 600 produits de marques r\u00e9alis\u00e9e par l&rsquo;expert en donn\u00e9es Daltix, qui a pr\u00e9sent\u00e9 ses conclusions lors du RetailDetail Food Congress. Colruyt conteste les r\u00e9sultats. Grandes diff\u00e9rences selon les jours Selon cette analyse, 74% des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&quot;Jumbo online est meilleur march\u00e9 de 11% compar\u00e9 \u00e0 Colruyt&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les diff\u00e9rences de prix entre Colruyt et le n\u00e9erlandias Jumbo sont parfois importantes. 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