{"id":28838,"date":"2018-10-09T11:15:58","date_gmt":"2018-10-09T11:15:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/une-baisse-de-la-frequentation-des-centres-commerciaux-couverts-a-cause-dun-bel-ete-2\/"},"modified":"2018-10-09T11:15:58","modified_gmt":"2018-10-09T11:15:58","slug":"une-baisse-de-la-frequentation-des-centres-commerciaux-couverts-a-cause-dun-bel-ete-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/une-baisse-de-la-frequentation-des-centres-commerciaux-couverts-a-cause-dun-bel-ete-2\/","title":{"rendered":"Une baisse de la fr\u00e9quentation des centres commerciaux couverts \u00e0 cause du bel \u00e9t\u00e9"},"content":{"rendered":"

Les centres commerciaux couverts belges ont enregistr\u00e9 une baisse de 1,7% du nombre de visiteurs cet \u00e9t\u00e9. Le beau temps de ces derniers mois en est la cause, et plus particuli\u00e8rement l\u2019ensoleillement du mois de septembre qui a \u00e9t\u00e9 tr\u00e8s n\u00e9faste.<\/p>\n

<\/p>\n

\u00a0
\nLe facteur d\u00e9terminant : les beaux mois d\u2019\u00e9t\u00e9<\/h2>\n

\u00ab Cet \u00e9t\u00e9 exceptionnellement beau peut tr\u00e8s certainement \u00eatre d\u00e9sign\u00e9 comme \u00e9tant le grand coupable. Et c\u2019est plus pr\u00e9cis\u00e9ment le mois septembre, l\u2019un des mois les plus importants de l\u2019ann\u00e9e pour les centres commerciaux, qui a enregistr\u00e9 de mauvais chiffres de fr\u00e9quentation<\/a>. Les acheteurs ont choisi de ne pas s\u2019enfermer \u00e0 l\u2019int\u00e9rieur par ces beaux jours de fin d\u2019\u00e9t\u00e9 et ont pr\u00e9f\u00e9r\u00e9 profiter des belles terrasses \u00e0 l\u2019ext\u00e9rieur. Ce ne sont pas uniquement les centres commerciaux qui ont souffert : l\u2019ensemble du secteur retail a connu une forte baisse \u00bb, explique Luc Plasman, directeur du BLSC (Belgian Luxembourg Council of Retail and Shopping Centers). Selon Plasman, l\u2019essor du e-commerce est \u00e9galement un facteur qui touche l\u2019ensemble du secteur retail et donc \u00e9galement les centres commerciaux. Les 22 plus grands d\u2019entre eux n\u2019ont accueilli \u2018que\u2019 26,8 millions de clients au cours du troisi\u00e8me trimestre.<\/p>\n

\nIl y a cependant une nette distinction \u00e0 faire entre les diff\u00e9rents centres commerciaux : dix d\u2019entre eux ont progress\u00e9, douze ont recul\u00e9. L\u2019explication est logique : par beau temps, les gens se rendent plus souvent dans les centres-villes et les centres commerciaux en dehors des villes ont \u00e9t\u00e9 durement touch\u00e9s. \u00ab En 2018, on a r\u00e9pertori\u00e9 50% de pluie en moins et 55% d\u2019heures d\u2019ensoleillement en plus que l\u2019ann\u00e9e pr\u00e9c\u00e9dente. Ce n\u2019est pas uniquement le mois de septembre qui a \u00e9t\u00e9 difficile, le mois de juillet a \u00e9galement \u00e9t\u00e9 tr\u00e8s compliqu\u00e9 \u00bb, explique Hans van Laer, directeur marketing chez Ceusters-SCMS.<\/p>\n

\nAu cours des trois premiers trimestres de 2018, le nombre de visiteurs dans les centres commerciaux couverts s\u2019\u00e9levait \u00e0 80,5 millions, soit une baisse de 0,76 % par rapport \u00e0 2017. Le premier trimestre a pourtant d\u00e9marr\u00e9 de fa\u00e7on prometteuse avec des chiffres meilleurs que l\u2019ann\u00e9e pr\u00e9c\u00e9dente, mais le deuxi\u00e8me<\/a> et le troisi\u00e8me trimestre ont \u00e9t\u00e9 tr\u00e8s d\u00e9cevants.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Les centres commerciaux couverts belges ont enregistr\u00e9 une baisse de 1,7% du nombre de visiteurs cet \u00e9t\u00e9. Le beau temps de ces derniers mois en est la cause, et plus particuli\u00e8rement l\u2019ensoleillement du mois de septembre qui a \u00e9t\u00e9 tr\u00e8s n\u00e9faste. \u00a0 Le facteur d\u00e9terminant : les beaux mois d\u2019\u00e9t\u00e9 \u00ab Cet \u00e9t\u00e9 exceptionnellement beau […]<\/p>\n","protected":false},"author":1,"featured_media":28835,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nUne baisse de la fr\u00e9quentation des centres commerciaux couverts \u00e0 cause du bel \u00e9t\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les 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