{"id":28862,"date":"2018-10-10T10:59:08","date_gmt":"2018-10-10T10:59:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-debarque-en-ouganda\/"},"modified":"2018-10-10T10:59:08","modified_gmt":"2018-10-10T10:59:08","slug":"carrefour-debarque-en-ouganda","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-debarque-en-ouganda\/","title":{"rendered":"Carrefour d\u00e9barque en Ouganda"},"content":{"rendered":"<p>En 2019 <strong>Carrefour <\/strong>fera son entr\u00e9e en Ouganda avec l&rsquo;ouverture d&rsquo;un premier magasin\u00a0 dans le centre commercial Oasis Mall \u00e0 Kampala. Le distributeur fran\u00e7ais y a d&rsquo;ores et d\u00e9j\u00e0 annonc\u00e9 son arriv\u00e9e via une campagne publicitaire.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Dans l&rsquo;ancien b\u00e2timent d&rsquo;un concurrent kenyan<\/h2>\n<p>Le premier magasin ougandais de Carrefour <a href=\"http:\/\/www.monitor.co.ug\/Business\/Markets\/France-retail-giant-open-Kampala\/688606-4788588-15d1seb\/index.html\" target=\"_blank\" rel=\"noopener\">s&rsquo;installera dans la capitale Kampala<\/a>, dans un b\u00e2timent anciennement occup\u00e9 par <strong>Nakumatt<\/strong>, une cha\u00eene de supermarch\u00e9s kenyane qui s&rsquo;est retir\u00e9e du pays en 2016. De grandes affiches y annoncent d\u00e9j\u00e0 la venue de l&rsquo;enseigne fran\u00e7aise en 2019.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;arriv\u00e9e du distirbuteur fran\u00e7ais en Ouganda intervient \u00e0 un moment o\u00f9 le retail local traverse une p\u00e9riode difficile, \u00e9crit le journal Daily Monitor. Depuis cinq ans le march\u00e9 y est tr\u00e8s volatil : les grands acteurs kenyans Nakumatt en <strong>Uchumi <\/strong>ont r\u00e9cemment quitt\u00e9 le pays en raison de co\u00fbts trop \u00e9lev\u00e9s et d&rsquo;une expansion trop avide (dans le cas d&rsquo;Uchumi). Selon le journal, la cha\u00eene s&rsquo;est tr\u00e8s vite \u00e9tendue en dehors des villes, o\u00f9 la classe moyenne ougandaise \u00e9tait encore trop limit\u00e9e et les loyers trop \u00e9lev\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<h2>Sixi\u00e8me pays africain<\/h2>\n<p>Dans un premier temps Carrefour va t\u00e2ter le terrain avec un seul point de vente, avant de s&rsquo;\u00e9tendre vers d&rsquo;autres centres commerciaux. L&rsquo;Ouganda compte d\u00e9j\u00e0 plusieurs enseignes de supermarch\u00e9s internationales, essentiellement d&rsquo;autres pays africains, comme <strong>Shoprite <\/strong>et <strong>Game<\/strong> d&rsquo;Afrique du Sud ou encore<strong> Tuskys <\/strong>du Kenya. L&rsquo;arriv\u00e9e de Carrefour apportera une plus grande vari\u00e9t\u00e9 de l&rsquo;offre, tant pour les \u00e9trangers habitant dans la capitale que pour la classe moyenne \u00e9mergente du pays. Selon le Daily Monitor, la venue d&rsquo;un nouveau concurrent pourrait avoir une influence positive sur les prix et le niveau de service.<\/p>\n<p>\u00a0<\/p>\n<p>Actuellement Carrefour est d\u00e9j\u00e0 pr\u00e9sent dans cinq pays africains, notamment en Egypte, en C\u00f4te d&rsquo;Ivoire, au Cameroun, au Kenya et au Maroc. Les activit\u00e9s camerounaises sont dirig\u00e9es par le Belge Luc Demez.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2019 Carrefour fera son entr\u00e9e en Ouganda avec l&rsquo;ouverture d&rsquo;un premier magasin\u00a0 dans le centre commercial Oasis Mall \u00e0 Kampala. Le distributeur fran\u00e7ais y a d&rsquo;ores et d\u00e9j\u00e0 annonc\u00e9 son arriv\u00e9e via une campagne publicitaire. \u00a0 Dans l&rsquo;ancien b\u00e2timent d&rsquo;un concurrent kenyan Le premier magasin ougandais de Carrefour s&rsquo;installera dans la capitale Kampala, dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carrefour d\u00e9barque en Ouganda - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2019 Carrefour fera son entr\u00e9e en Ouganda avec l&#039;ouverture d&#039;un premier magasin dans le centre commercial Oasis Mall \u00e0 Kampala. 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