{"id":28905,"date":"2018-10-11T13:18:52","date_gmt":"2018-10-11T13:18:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/aesop-ouvre-son-premier-magasin-belge-a-anvers\/"},"modified":"2018-10-11T13:18:52","modified_gmt":"2018-10-11T13:18:52","slug":"aesop-ouvre-son-premier-magasin-belge-a-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/aesop-ouvre-son-premier-magasin-belge-a-anvers\/","title":{"rendered":"Aesop ouvre son premier magasin belge \u00e0 Anvers"},"content":{"rendered":"<p>La marque de cosm\u00e9tiques de luxe <strong>Aesop<\/strong> a ouvert sa premi\u00e8re boutique belge \u00e0 Anvers. Le label, qui accorde une grande attention \u00e0 la durabilit\u00e9, s&rsquo;est install\u00e9 au coin de la Kammenstraat et du Lombardenvest.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Conversation au lieu de conversion<\/h2>\n<p>Les produits de soins naturels d&rsquo;Aesop font fureur partout dans le monde : fond\u00e9e en 1987 la marque est aujourd&rsquo;hui le plus grand exportateur de produits de beaut\u00e9 en Australie. Actuellement Aesop compte\u00a0quelque 220 magasins en gestion propre, mais est surtout disponible dans les grands magasins ou les parfumeries de luxe. Le produit phare de l&rsquo;assortiment est le savon pour les mains, mais les produits de soins pour la peau et les cheveux, le dentrifice et les parfums naturels font \u00e9galement partie de la gamme.<\/p>\n<p>\u00a0<\/p>\n<p>Tout comme les emballages, les boutiques se caract\u00e9risent par leur design \u00e9pur\u00e9 et un luxe sans fioritures. Chez Aesop l&rsquo;exp\u00e9rience en magasin n&rsquo;est pas centr\u00e9e sur la conversion, mais sur la conversation &#8211; une diff\u00e9rence subtile : dans chaque magasin le client est invit\u00e9 \u00e0 boire une tasse de th\u00e9,\u00a0 \u00e0 tester le c\u00e9l\u00e8bre savon pour les mains, ainsi que d&rsquo;autres produits, qui lui seront appliqu\u00e9s par un Aesopian (nom donn\u00e9 aux vendeurs), qui discutera avec le client pour cerner ses besoins.<\/p>\n<p>\u00a0<\/p>\n<h2>Design unique pour chaque boutique<\/h2>\n<p>Mais ce n&rsquo;est pas donn\u00e9 chez Aesop : les prix premium contribuent \u00e0 l&rsquo;image de luxe de la marque, devenue un v\u00e9ritable symbole de prestige. La philisophie &lsquo;verte&rsquo; d&rsquo;Aesop s&rsquo;inscrit parfaitement dans la tendance actuelle : les produits contiennent principalement des ingr\u00e9dients naturels, mais pas exclusivement. La marque se dit toutefois oppos\u00e9e au &lsquo;greenwashing&rsquo; et le communique en toute sinc\u00e9rit\u00e9 : \u00ab\u00a0Il n&rsquo;y a rien \u00e0 faire, certains ingr\u00e9dients sont plus efficaces sous forme artificielle. Les \u00e9tiquettes mentionnent clairement la liste de tous les ingr\u00e9dients\u00a0\u00bb, explique le co-fondatrice Suzanne Santos. N\u00e9anmoins la marque tente de limiter son empreinte \u00e9cologique, notamment en utilisant des emballages sobres et rechargeables.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;am\u00e9nagement int\u00e9rieur de la nouvelle boutique \u00e0 Anvers est unique et con\u00e7u sur mesure, comme c&rsquo;est le cas pour chacun des magasins d&rsquo;Aesop, qui allient familiarit\u00e9 sereine et identit\u00e9 locale. Pour ce faire la marque a d\u00e9j\u00e0 collabor\u00e9 avec des architectes et designers parmi les plus r\u00e9put\u00e9s au monde.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque de cosm\u00e9tiques de luxe Aesop a ouvert sa premi\u00e8re boutique belge \u00e0 Anvers. Le label, qui accorde une grande attention \u00e0 la durabilit\u00e9, s&rsquo;est install\u00e9 au coin de la Kammenstraat et du Lombardenvest. \u00a0 Conversation au lieu de conversion Les produits de soins naturels d&rsquo;Aesop font fureur partout dans le monde : fond\u00e9e [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":28902,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-28905","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aesop ouvre son premier magasin belge \u00e0 Anvers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque de cosm\u00e9tiques de luxe Aesop a ouvert sa premi\u00e8re boutique belge \u00e0 Anvers. 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