{"id":29109,"date":"2018-10-23T12:02:41","date_gmt":"2018-10-23T12:02:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amsterdam-produce-summit-retail-strategies-seizing-success-omni-channel-future\/"},"modified":"2018-10-23T12:02:41","modified_gmt":"2018-10-23T12:02:41","slug":"amsterdam-produce-summit-retail-strategies-seizing-success-omni-channel-future","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amsterdam-produce-summit-retail-strategies-seizing-success-omni-channel-future\/","title":{"rendered":"Amsterdam Produce Summit \u2013 Strat\u00e9gies de vente au d\u00e9tail : r\u00e9ussir dans un avenir omnicanal"},"content":{"rendered":"

(publireportage)<\/span><\/em> L\u2019Amsterdam Produce Summit 2018 explorera le meilleur des mondes de la distribution omnicanal de produits frais.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Experts internationaux<\/h2>\n

L\u2019Amsterdam Produce Summit, organis\u00e9 par le magazine Produce Business, s\u2019appr\u00eate \u00e0 r\u00e9v\u00e9ler le pouvoir de la distribution omnicanal de fruits et l\u00e9gumes frais avec l\u2019aide d\u2019un panel exceptionnel d\u2019orateurs incontournables, compos\u00e9 de retailers et d\u2019experts internationaux qui nous promettent des pr\u00e9sentations in\u00e9dites. Cet \u00e9v\u00e9nement tr\u00e8s pointu de trois jours se d\u00e9roulera sur le magnifique site de l\u2019Institut royal des Tropiques (KIT) \u00e0 Amsterdam aux Pays-Bas, du 12 au 14 novembre 2018.<\/span><\/p>\n

Un public restreint de leaders d\u2019opinion et d\u2019influenceurs de renom issus des secteurs mondiaux des produits frais, du retail et du food service d\u00e9couvriront comment positionner leur entreprise, conserver leur pertinence et conna\u00eetre le succ\u00e8s en saisissant les opportunit\u00e9s et en relevant les d\u00e9fis inh\u00e9rents \u00e0 la distribution omnicanal. \u00a0 \u00a0<\/span><\/p>\n

\u00a0<\/p>\n

La bataille de la fr\u00e9quence<\/h2>\n

En se penchant sur l\u2019une des th\u00e9matiques cl\u00e9s qui fa\u00e7onnent le march\u00e9 actuel et futur de la vente de fruits et l\u00e9gumes frais dans le monde, cet \u00e9v\u00e9nement apprendra aux participants comment les retailers peuvent se servir des produits frais pour optimiser leur strat\u00e9gie omnicanal, et comment la cha\u00eene d\u2019approvisionnement de produits frais peut tirer profit de cette \u00e9volution rapide du paysage retail.<\/span><\/p>\n

Jim Prevor, CEO de Produce Business, explique\u00a0: \u00ab\u00a0L\u2019alimentaire permet de capter les shoppers omnicanal. Les exploitants de supermarch\u00e9s les plus fut\u00e9s imaginent de nouveaux moyens d\u2019augmenter le chiffre d\u2019affaires et le nombre de visites en magasin par client gr\u00e2ce \u00e0 la livraison, au click-and-collect et \u00e0 des m\u00e9thodes de d\u00e9veloppement commercial innovantes. Les recherches montrent que le succ\u00e8s appartient aux retailers qui remportent la bataille de la fr\u00e9quence. Or, les achats de produits frais jouent un r\u00f4le capital en la mati\u00e8re\u00a0! L\u2019Amsterdam Produce Summit est l\u2019occasion id\u00e9ale de r\u00e9fl\u00e9chir au r\u00f4le que vous, votre organisation et l\u2019ensemble de la cha\u00eene logistique des fruits et l\u00e9gumes frais peuvent jouer dans le succ\u00e8s de la distribution omnicanal.\u00a0\u00bb<\/span><\/p>\n

\u00a0<\/p>\n

Les orateurs\u00a0<\/h2>\n

Dans le cadre d\u2019un programme de conf\u00e9rences intitul\u00e9 \u2018Retail Strategies: <\/span>Seizing Success in the Omni-Channel Future\u2019, les participants b\u00e9n\u00e9ficieront de points de vue \u00e9clairants de la part d\u2019\u00e9minents orateurs venus des quatre coins du globe.\u00a0<\/span>Les orateurs suivants ont d\u00e9j\u00e0 confirm\u00e9 leur pr\u00e9sence\u00a0:<\/span><\/p>\n

\u00b7 \u00a0 \u00a0 \u00a0Lisa Cork, propri\u00e9taire de Fresh Produce Marketing<\/span><\/p>\n

\u00b7 \u00a0 \u00a0 \u00a0Miguel Gomez, professeur agr\u00e9g\u00e9 \u00e0 l\u2019universit\u00e9 Cornell<\/span><\/p>\n

\u00b7 \u00a0 \u00a0 \u00a0St\u00e9phane Roger, Global Shopper and Retail Director chez Kantar Worldpanel<\/span><\/p>\n

\u00b7 \u00a0 \u00a0 \u00a0Jorg Snoeck, fondateur de RetailDetail<\/span><\/p>\n

\u00b7 \u00a0 \u00a0 \u00a0Rand Waddoups, Senior Director Omnichannel chez Walmart<\/span><\/p>\n

\u00b7 \u00a0 \u00a0 \u00a0Tim York, pr\u00e9sident de Markon Cooperative<\/span><\/p>\n

\u00b7 \u00a0 \u00a0 \u00a0Loren Zhao, CEO de Fruitday China<\/span><\/p>\n

Le programme complet et les noms des autres conf\u00e9renciers seront annonc\u00e9s prochainement.<\/span>
\n\u00a0<\/p>\n

Les inscriptions sont ouvertes<\/span><\/h2>\n

L\u2019Amsterdam Produce Summit est organis\u00e9 et pr\u00e9sent\u00e9 par les cr\u00e9ateurs des tr\u00e8s pris\u00e9s New York Produce Show and Conference et London Produce Show and Conference. <\/span>L\u2019\u00e9dition 2018 d\u00e9butera le lundi 12\u00a0novembre avec un d\u00eener VIP, suivi le mardi 13\u00a0novembre d\u2019une journ\u00e9e enti\u00e8re de conf\u00e9rence, combin\u00e9e \u00e0 une exposition, des s\u00e9minaires, des pauses de r\u00e9seautage et une soir\u00e9e cocktail \u2013 le tout \u00e9tudi\u00e9 pour favoriser les \u00e9changes entre les acheteurs de haut niveau actifs dans le retail, le food service et le commerce de gros d\u2019une part, et les fournisseurs mondiaux de produits frais d\u2019autre part. L\u2019Amsterdam Produce Summit 2018 s\u2019ach\u00e8vera le mercredi 14 novembre avec des circuits sectoriels exclusifs chez les distributeurs de produits frais les plus avant-gardistes d\u2019Amsterdam ou une visite du si\u00e8ge europ\u00e9en de Robinson Fresh\/CH Robinson.<\/span><\/p>\n

Les inscriptions \u00e0 l\u2019Amsterdam Produce Summit sont d\u00e8s \u00e0 pr\u00e9sent ouvertes. Une occasion unique pour les entreprises de s\u2019informer \u00e0 propos des changements institutionnels, culturels et technologiques qui d\u00e9finiront l\u2019avenir de la distribution de produits frais. <\/span>R\u00e9servez votre place pour cet \u00e9v\u00e9nement en ligne \u00e0 l\u2019adresse <\/span>www.amsterdamproducesummit.com<\/a><\/span>. Inscrivez-vous avant le 31 octobre et profitez d\u2019une remise de 20\u00a0%. Des r\u00e9ductions de groupe sont \u00e9galement pr\u00e9vues. <\/span>Pour toute question relative aux possibilit\u00e9s de participation en tant qu\u2019exposant ou de parrainage, veuillez contacter Linda Bloomfield par e-mail \u00e0 l\u2019adresse\u00a0<\/span>linda.bloomfield@producebusinessuk.com<\/a><\/span> ou par t\u00e9l\u00e9phone au +44 (0)7711 509709.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

(publireportage) L\u2019Amsterdam Produce Summit 2018 explorera le meilleur des mondes de la distribution omnicanal de produits frais. \u00a0 Experts internationaux L\u2019Amsterdam Produce Summit, organis\u00e9 par le magazine Produce Business, s\u2019appr\u00eate \u00e0 r\u00e9v\u00e9ler le pouvoir de la distribution omnicanal de fruits et l\u00e9gumes frais avec l\u2019aide d\u2019un panel exceptionnel d\u2019orateurs incontournables, compos\u00e9 de retailers et d\u2019experts […]<\/p>\n","protected":false},"author":1,"featured_media":29106,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAmsterdam Produce Summit \u2013 Strat\u00e9gies de vente au d\u00e9tail : r\u00e9ussir dans un avenir omnicanal - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"(publireportage) De Amsterdam Produce Summit 2018 focust op de impact van de opwindende nieuwe wereld van omnichannelretail op de bevoorradingsketen van verse producten.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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