{"id":29124,"date":"2018-10-23T15:01:45","date_gmt":"2018-10-23T15:01:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/gilberto-benetton-le-fondateur-ducob-est-decede\/"},"modified":"2018-10-23T15:01:45","modified_gmt":"2018-10-23T15:01:45","slug":"gilberto-benetton-le-fondateur-ducob-est-decede","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/gilberto-benetton-le-fondateur-ducob-est-decede\/","title":{"rendered":"Gilberto Benetton (le fondateur d\u2019UCOB) est d\u00e9c\u00e9d\u00e9"},"content":{"rendered":"<p>Gilberto Benetton, un des fondateurs de la cha\u00eene italienne de v\u00eatements <strong>United Colors of Benetton<\/strong>, est d\u00e9c\u00e9d\u00e9 \u00e0 l\u2019\u00e2ge de 77 ans des suites d\u2019une courte maladie.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nMa\u00eetre d\u2019\u0153uvre et sauveur<\/h2>\n<p>En 1965, Gilberto Benetton <a href=\"https:\/\/www.businessinsider.com\/r-gilberto-benetton-co-founder-of-benetton-group-has-died-sources-2018-10?international=true&amp;r=US&amp;IR=T\" target=\"_blank\" rel=\"noopener\">fondait l\u2019entreprise \u00e9ponyme<\/a>\u00a0avec ses fr\u00e8res Luciano et Carlo ainsi que sa s\u0153ur Giuliana. Dans les ann\u00e9es 1980 et 1990, l\u2019entreprise \u00e9tait connue pour ses campagnes publicitaires provocatrices ax\u00e9es sur des th\u00e8mes sociaux tels que la diversit\u00e9, le racisme et le sexisme. L\u2019ann\u00e9e derni\u00e8re, Gilberto <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/benetton-retourne-%C3%A0-ses-racines\" target=\"_blank\" rel=\"noopener\">reprenait le contr\u00f4le de l\u2019entreprise <\/a>pour tenter de lui redonner sa gloire d\u2019antan. La direction pr\u00e9c\u00e9dente aurait converti un capital de 155 millions d\u2019euros en 2008 en une perte de 81 millions d\u2019euros en 2016. Au m\u00eame moment, la s\u0153ur Giuliana s\u2019est \u00e9galement remise \u00e0 la conception des fameux pulls embl\u00e9matiques.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Gilberto \u00e9tait consid\u00e9r\u00e9 comme le cerveau derri\u00e8re cette diversification de l\u2019entreprise familiale dans la construction, la restauration et le transport : le restaurateur <strong>Autogrill <\/strong>et les a\u00e9roports de Rome font partie de l\u2019empire de la famille. Il a pourtant \u00e9galement d\u00fb faire face aux risques : Gilberto \u00e9tait le seul membre de la famille \u00e0 si\u00e9ger au conseil d\u2019administration d\u2019Edizione, la plus grande entreprise italienne de travaux d\u2019infrastructure.<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-drame-de-g%C3%AAnes-pourrait-co%C3%BBter-cher-%C3%A0-benetton\" target=\"_blank\" rel=\"noopener\"> Apr\u00e8s l\u2019effondrement du pont de G\u00eanes<\/a><a href=\"https:\/\/www.retaildetail.nl\/nl\/news\/mode\/drama-genua-ook-ramp-voor-benetton?_ga=2.52489768.1089656651.1540189975-1813239890.1529909625\" target=\"_blank\" rel=\"noopener\"> <\/a>au mois d\u2019ao\u00fbt dernier et la mort de 43 personnes, il a d\u00fb faire face \u00e0 une grande crise au sein de son entreprise.<\/p>\n<p>\nDans une d\u00e9claration, le pr\u00e9sident Fabio Cerchiai et le PDG Giovanni Castellucci disent \u2018partager la douleur de la famille\u2019. L\u2019ann\u00e9e 2018 a \u00e9t\u00e9 une ann\u00e9e difficile pour la famille puisque le fr\u00e8re Carlo est d\u00e9c\u00e9d\u00e9 il y a \u00e0 peine trois mois.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gilberto Benetton, un des fondateurs de la cha\u00eene italienne de v\u00eatements United Colors of Benetton, est d\u00e9c\u00e9d\u00e9 \u00e0 l\u2019\u00e2ge de 77 ans des suites d\u2019une courte maladie. \u00a0 Ma\u00eetre d\u2019\u0153uvre et sauveur En 1965, Gilberto Benetton fondait l\u2019entreprise \u00e9ponyme\u00a0avec ses fr\u00e8res Luciano et Carlo ainsi que sa s\u0153ur Giuliana. Dans les ann\u00e9es 1980 et 1990, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29121,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29124","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Gilberto Benetton (le fondateur d\u2019UCOB) est d\u00e9c\u00e9d\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gilberto Benetton, un des fondateurs de la cha\u00eene italienne de v\u00eatements United Colors of Benetton, est d\u00e9c\u00e9d\u00e9 \u00e0 l\u2019\u00e2ge de 77 ans 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