{"id":29180,"date":"2018-10-25T13:52:07","date_gmt":"2018-10-25T13:52:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/ecover-ouvre-un-magasin-ephemere-pour-lancer-un-systeme-de-consigne\/"},"modified":"2018-10-25T13:52:07","modified_gmt":"2018-10-25T13:52:07","slug":"ecover-ouvre-un-magasin-ephemere-pour-lancer-un-systeme-de-consigne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/ecover-ouvre-un-magasin-ephemere-pour-lancer-un-systeme-de-consigne\/","title":{"rendered":"Ecover ouvre un magasin \u00e9ph\u00e9m\u00e8re pour lancer un syst\u00e8me de consigne pour les bouteilles en plastique"},"content":{"rendered":"<p>Le mois prochain, <strong>Ecover<\/strong>, la marque connue pour ses produits de nettoyage \u00e9cologiques, ouvrira un magasin \u00e9ph\u00e9m\u00e8re \u00e0 Anvers o\u00f9 elle lancera un syst\u00e8me de consigne pour les bouteilles en plastique. Elle souhaite ainsi relancer le d\u00e9bat sur la consigne des bouteilles en PET.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nPropre r\u00e9ponse \u00e0 un probl\u00e8me urgent<\/h2>\n<p>Pour inciter les consommateurs \u00e0 jeter moins de plastique, la marque \u00e9cologique veut leur faire comprendre qu\u2019apr\u00e8s usage, le plastique reste une mati\u00e8re qui a de la valeur. Ecover estime cette valeur \u00e0 un euro plus un flacon de produit vaisselle (bien s\u00fbr, d\u00e9j\u00e0 fabriqu\u00e9 en plastique 100% recycl\u00e9). \u00a0\u00ab Nous invitons tout le monde \u00e0 venir rapporter ses bouteilles PET pour prouver que la consigne fonctionne bien r\u00e9ellement, comme cela a d\u00e9j\u00e0 \u00e9t\u00e9 largement d\u00e9montr\u00e9 dans d\u2019autres pays \u00bb, pr\u00e9cise le directeur innovation Tom Domen. Le th\u00e8me reste important : les bouteilles en plastique et les canettes repr\u00e9sentent actuellement 40% du volume total des d\u00e9chets sauvages, pr\u00e9cise la marque dans une communiqu\u00e9 de presse.<\/p>\n<p>\nEcover souhaite donner un signal fort au gouvernement : \u00ab Si l\u2019on tient \u00e0 ce que le plastique ne soit pas consid\u00e9r\u00e9 comme un d\u00e9chet, il faut lui donner de la valeur, comme lorsqu\u2019il est consign\u00e9 \u00bb, pr\u00e9cise Domen. Le magasin \u00e9ph\u00e9m\u00e8re, le premier en Belgique \u00e0 proposer un syst\u00e8me de consigne pour les bouteilles en PET, sera ouvert du 15 au 17 novembre dans la Groendalstraat \u00e0 Anvers. En plus du magasin, vous pourrez y visiter une exposition intitul\u00e9e \u00ab Trash to Treasure \u00bb, des workshops upcycling y auront lieu et un d\u00e9bat sur ce th\u00e8me d\u00e9licat y sera organis\u00e9.\u00a0<\/p>\n<p>\nFond\u00e9e en 1979, Ecover est aujourd\u2019hui l\u2019un des plus grands producteurs europ\u00e9ens de produits de nettoyage \u00e9cologiques. Sur son site de production europ\u00e9en situ\u00e9 \u00e0 Malle pr\u00e8s d\u2019Anvers, l\u2019entreprise fabrique des produits de lessive et de nettoyage \u00e0 base de mati\u00e8res premi\u00e8res v\u00e9g\u00e9tales et de min\u00e9raux. D\u2019ici 2020, tous les emballages devront \u00eatre fabriqu\u00e9s en plastique 100% recycl\u00e9. L\u2019ann\u00e9e derni\u00e8re, la marque a \u00e9t\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/ecover-et-method-aux-mains-de-sc-johnson\" target=\"_blank\" rel=\"noopener\">rachet\u00e9e par le g\u00e9ant am\u00e9ricain du nettoyage SC Johnson<\/a>, le fabriquant de marques telles que Bayon, Brise et Canard WC.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le mois prochain, Ecover, la marque connue pour ses produits de nettoyage \u00e9cologiques, ouvrira un magasin \u00e9ph\u00e9m\u00e8re \u00e0 Anvers o\u00f9 elle lancera un syst\u00e8me de consigne pour les bouteilles en plastique. Elle souhaite ainsi relancer le d\u00e9bat sur la consigne des bouteilles en PET. \u00a0 Propre r\u00e9ponse \u00e0 un probl\u00e8me urgent Pour inciter les consommateurs [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ecover ouvre un magasin \u00e9ph\u00e9m\u00e8re pour lancer un syst\u00e8me de consigne pour les bouteilles en plastique - RetailDetail BE<\/title>\n<meta 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