{"id":2919,"date":"2013-04-17T07:33:48","date_gmt":"2013-04-17T07:33:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/les-abonnements-meilleur-marche-stimulent-la-vente-de-smartphones\/"},"modified":"2013-04-17T07:33:48","modified_gmt":"2013-04-17T07:33:48","slug":"les-abonnements-meilleur-marche-stimulent-la-vente-de-smartphones","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-abonnements-meilleur-marche-stimulent-la-vente-de-smartphones\/","title":{"rendered":"Les abonnements meilleur march\u00e9 stimulent la vente de smartphones"},"content":{"rendered":"<h2>En-dessous de la moyenne europ\u00e9enne<\/h2>\n<p>Le succ\u00e8s grandissant des smartphones est \u00e9vident. Selon une enqu\u00eate d\u2019Insites Consulting (\u00e0 la demande d\u2019 Interactive Advertising Bureau Belgium), 28% des\u00a0 Belges poss\u00e8dent un smartphone. Un pourcentage largement en-dessous de la moyenne europ\u00e9enne, qui se situe aux alentours de 48%.<\/p>\n<p>Au niveau de l\u2019utilisation mobile, la Belgique est \u00e9galement \u00e0 la tra\u00eene : l\u2019\u00e9tude indique que plus de la moiti\u00e9 des utilisateurs europ\u00e9ens de smartphones (59%) surfent quotidiennement sur internet via leur smartphone, alors qu\u2019en Belgique la moyenne est de 45% seulement.<\/p>\n<h2>\n<br \/>Man\u0153uvre de rattrapage<\/h2>\n<p>A la question de savoir\u00a0 pourquoi ils n\u2019ont pas (encore) achet\u00e9 de smartphone, 55% des personnes interrog\u00e9es r\u00e9pondent qu\u2019elles n\u2019en veulent pas ou que leur t\u00e9l\u00e9phone actuel fonctionne encore parfaitement.<\/p>\n<p>Par ailleurs une personne sur cinq estime que l\u2019abonnement est encore trop cher. \u00ab Malgr\u00e9 les efforts de nombreux op\u00e9rateurs, afin de diminuer le co\u00fbt de l\u2019internet mobile en Belgique, celui-ci reste relativement \u00e9lev\u00e9 par rapport \u00e0 nos pays voisins \u00bb, affirme Patrick Marck, general manager d\u2019IAB Belgium.<\/p>\n<p>Maintenant que les tarifs commencent \u00e0 \u00e9voluer et \u00e9tant donn\u00e9 que tout GSM doit t\u00f4t ou tard \u00eatre remplac\u00e9, Patrick Marck pr\u00e9voit que les \u00ab Belges ne tarderont pas \u00e0 rattraper leur retard en s\u2019achetant un smartphone. Une occasion \u00e0 ne pas manquer pour les annonceurs online. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>En-dessous de la moyenne europ\u00e9enne Le succ\u00e8s grandissant des smartphones est \u00e9vident. Selon une enqu\u00eate d\u2019Insites Consulting (\u00e0 la demande d\u2019 Interactive Advertising Bureau Belgium), 28% des\u00a0 Belges poss\u00e8dent un smartphone. Un pourcentage largement en-dessous de la moyenne europ\u00e9enne, qui se situe aux alentours de 48%. Au niveau de l\u2019utilisation mobile, la Belgique est \u00e9galement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les abonnements meilleur march\u00e9 stimulent la vente de smartphones - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/les-abonnements-meilleur-marche-stimulent-la-vente-de-smartphones\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les abonnements meilleur march\u00e9 stimulent la vente de smartphones - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"En-dessous de la moyenne europ\u00e9enne Le succ\u00e8s grandissant des smartphones est \u00e9vident. 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