{"id":29192,"date":"2018-10-25T18:02:45","date_gmt":"2018-10-25T18:02:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/debenhams-doit-fermer-50-magasins-suite-a-une-perte-record\/"},"modified":"2018-10-25T18:02:45","modified_gmt":"2018-10-25T18:02:45","slug":"debenhams-doit-fermer-50-magasins-suite-a-une-perte-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/debenhams-doit-fermer-50-magasins-suite-a-une-perte-record\/","title":{"rendered":"Debenhams doit fermer 50 magasins suite \u00e0 une perte record"},"content":{"rendered":"<p>Sergio Bucher, PDG de <strong>Debenhams<\/strong>, estime que l\u2019entreprise est oblig\u00e9e de prendre des mesures d\u00e9cisives pour renforcer ses activit\u00e9s retail dans ce qu\u2019il appelle un march\u00e9 volatile et difficile.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nTenter de renverser la vapeur<\/h2>\n<p>Debenhams a enregistr\u00e9 sa plus forte perte en 240 ans d\u2019existence. Le retailer, <a href=\"https:\/\/www.proactiveinvestors.co.uk\/companies\/news\/207812\/debenhams-to-close-50-stores-as-part-of-turnaround-plan-profit-plummets-207812.html\" target=\"_blank\" rel=\"noopener\">qui a d\u00fb annoncer quatre avertissements sur b\u00e9n\u00e9fices cette ann\u00e9e<\/a>, a enregistr\u00e9 des co\u00fbts exceptionnellement \u00e9lev\u00e9s de 512 millions de livres sterling (580 millions d\u2019euros) au cours de cette ann\u00e9e. Au total, cela se traduit par une perte de 491,5 millions de livres sterling (550 millions d\u2019euros), contre un b\u00e9n\u00e9fice de 59 millions de livres sterling (67 millions d\u2019euros) l\u2019ann\u00e9e derni\u00e8re. La croissance du chiffre d\u2019affaires comparable a diminu\u00e9 de 2,3% en raison \u2013 selon l\u2019entreprise \u2013 de \u00ab l\u2019environnement de march\u00e9 volatile \u00bb. Malgr\u00e9 cette tendance n\u00e9gative, Debenhams a toutefois soulign\u00e9 avoir maintenu sa part de march\u00e9 dans ses principaux secteurs, notamment ceux de la mode et de la beaut\u00e9.<br \/>\n\u00a0<br \/>\nLa perte record survient malgr\u00e9 des \u00e9conomies de co\u00fbts annuelles de 20 millions de livres sterling (22 millions d\u2019euros). La direction pr\u00e9voit de r\u00e9aliser des \u00e9conomies annuelles suppl\u00e9mentaires de 50 millions de livres sterling (55 millions d\u2019euros), en vue de r\u00e9aliser des \u00e9conomies cumul\u00e9es de 130 millions de livres sterling (147 millions d\u2019euros) d\u2019ici 2020. De plus, il n\u2019est pas exclu que la direction examine les possibilit\u00e9s de la vente \u00e9ventuelle d\u2019activit\u00e9s non strat\u00e9giques.<\/p>\n<p>\u00a0<\/p>\n<p>Au cours des cinq prochaines ann\u00e9es, la cha\u00eene londonienne fermera donc jusqu\u2019\u00e0 cinquante magasins sous-performants. Une centaine d\u2019autres magasins seront \u00ab r\u00e9invent\u00e9s \u00bb et une nouvelle approche plus rentable suivra pour une vingtaine de magasins. La cha\u00eene esp\u00e8re que cela lui permettra de faire repartir ses actions \u00e0 la hausse. Les plans d\u2019avenir pourraient mettre en p\u00e9ril 5.000 des 27.000 emplois.<\/p>\n<h2>\u00a0<br \/>\nLes clics d\u00e9jouent les briques<\/h2>\n<p>La cha\u00eene de supermarch\u00e9s est l\u2019une des plus grandes entreprises retail aux prises avec un nombre croissant de consommateurs qui se tournent vers les achats online et qui sont \u00e0 l\u2019aff\u00fbt des bonnes affaires. En d\u00e9but d\u2019ann\u00e9e, Debenhams a pourtant d\u00e9clar\u00e9 avoir r\u00e9alis\u00e9 une croissance online de 12%, un chiffre sup\u00e9rieur \u00e0 la croissance moyenne du march\u00e9. Au second semestre, il \u00e9tait m\u00eame de +16%. \u00ab Les clics d\u00e9jouent les briques. Les retailers ne peuvent pas faire autrement que de s\u2019y conformer \u00bb, d\u00e9clare Laith Khalaf, analyste de l\u2019entreprise d\u2019investissement Hargreaves Landsdown.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab L\u2019association d\u2019une offre num\u00e9rique forte et d\u2019une pr\u00e9sence importante dans les rues britanniques pourrait bien \u00eatre la combinaison gagnante pour tout retailer qui rencontre le succ\u00e8s. Pour les consommateurs, les points de vente physiques sont l\u2019endroit id\u00e9al pour aller chercher et renvoyer les articles achet\u00e9s en ligne, \u00bb rajoute Khalaf. Pour saisir ces opportunit\u00e9s omnicanal, la cha\u00eene <a href=\"https:\/\/www.theguardian.com\/business\/2016\/may\/26\/debenhams-hires-amazons-sergio-bucher-as-new-chief-executive\" target=\"_blank\" rel=\"noopener\">a recrut\u00e9 son PGD, Sergio Bucher, dans les rangs des membres de la direction d\u2019<strong>Amazon<\/strong><\/a>. Il faut s\u2019attendre \u00e0 ce que cette connaissance technique soit utilis\u00e9e pour mener \u00e0 bien la modernisation.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sergio Bucher, PDG de Debenhams, estime que l\u2019entreprise est oblig\u00e9e de prendre des mesures d\u00e9cisives pour renforcer ses activit\u00e9s retail dans ce qu\u2019il appelle un march\u00e9 volatile et difficile. \u00a0 Tenter de renverser la vapeur Debenhams a enregistr\u00e9 sa plus forte perte en 240 ans d\u2019existence. Le retailer, qui a d\u00fb annoncer quatre avertissements sur [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29189,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29192","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Debenhams doit fermer 50 magasins suite \u00e0 une perte record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s l\u2019annonce d\u2019une perte record, la cha\u00eene britannique Debenhams a d\u00e9voil\u00e9 des mesures substantielles. 50 magasins vont 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