{"id":29309,"date":"2018-11-06T08:00:23","date_gmt":"2018-11-06T08:00:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-go-affiche-une-productivite-exceptionnellement-elevee\/"},"modified":"2018-11-06T08:00:23","modified_gmt":"2018-11-06T08:00:23","slug":"amazon-go-affiche-une-productivite-exceptionnellement-elevee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-go-affiche-une-productivite-exceptionnellement-elevee\/","title":{"rendered":"Amazon Go affiche une productivit\u00e9 &quot;exceptionnellement \u00e9lev\u00e9e&quot;"},"content":{"rendered":"<p>Selon certains analystes am\u00e9ricains, les premiers points de vente d&rsquo;<strong>Amazon Go <\/strong>r\u00e9aliseraient d&rsquo;excellentes performances en termes de chiffre d&rsquo;affaires par m\u00b2 et de rotations de stocks. Le g\u00e9ant Amazon d\u00e9tient-il une r\u00e9elle machine \u00e0 sous?<\/p>\n<p><!--break--><\/p>\n<h2>\nFlux maximal de clients<\/h2>\n<p>Avec un chiffre d&rsquo;affaires annuel de 25.790 euros par m\u00b2 les magasins Amazon Go surpassent les performances de n&rsquo;importe quel autre retailer, \u00e0 l&rsquo;exception d&rsquo;Apple et de quelques commerces sp\u00e9cialis\u00e9s. C&rsquo;est ce qu&rsquo;affirment les analystes de Brick Meets Click, qui <a href=\"https:\/\/www.supermarketnews.com\/retail-financial\/first-amazon-go-locations-demonstrate-concept-s-strong-appeal\" target=\"_blank\" rel=\"noopener\">ont pass\u00e9 plusieurs jours dans le premier point de vente <\/a>du\u00a0concept de proximit\u00e9 sans caisse d&rsquo;Amazon \u00e0 Seattle. Ce magasin d&rsquo;\u00e0 peine 180 m\u00b2 g\u00e9n\u00e9rerait une cinquantaine de rotations de stocks par an, soit quatre \u00e0 cinq fois plus que la moyenne dans le retail.<\/p>\n<p>\u00a0<\/p>\n<p>La formule maximalise le flux de clients, d&rsquo;o\u00f9 l&rsquo;utilisation plus efficace de l&rsquo;inventaire et de la surface, indique le rapport. De plus, ces chiffres pourraient encore augmenter consid\u00e9rablement \u00e0 mesure que l&rsquo;enseigne gagnera en notori\u00e9t\u00e9 et qu&rsquo;Amazon affinera le concept.<\/p>\n<p>\u00a0<\/p>\n<p>Un autre consultant en marketing, inMarket, a analys\u00e9 durant deux mois le comportement des clients dans cinq points de vente d&rsquo;Amazon Go \u00e0 Seattle et Chicago. Il en ressort, comme attendu, que les heures de pointe se situent au moment du lunch (entre 12 et 14h) et entre 8 et 9h du matin durant les jours de semaine. Mercredi est la journ\u00e9e la plus charg\u00e9e. Contrairement aux supermarch\u00e9s classiques, les magasins Amazon Go attirent moins de monde durant les weekends, raison pour laquelle le retailer a d\u00e9cid\u00e9 de ne pas ouvrir tous les magasins pendant le weekend.<\/p>\n<p>\u00a0<\/p>\n<h2>Plut\u00f4t un restaurant qu&rsquo;un supermarch\u00e9<\/h2>\n<p>Selon les experts en marketing, ce concept ne constitue donc pas une r\u00e9elle concurrence pour le supermarch\u00e9 traditionnel : cette formule rel\u00e8ve plut\u00f4t du &lsquo;fast casual&rsquo;, du restaurant et du magasin de proximit\u00e9. Les clients semblent relativement fid\u00e8les : 44% d&rsquo;entre eux se sont rendus au magasin plus d&rsquo;une fois durant la p\u00e9riode analys\u00e9e. En moyenne les clients se sont attard\u00e9s 27 minutes par visite : une dur\u00e9e\u00a0 particuli\u00e8rement longue, sachant qu&rsquo;il s&rsquo;agit d&rsquo;un magasin tr\u00e8s compact o\u00f9 les shoppers n&rsquo;ont pas \u00e0 faire la file aux caisses, mais qui s&rsquo;explique probablement par le fait que les clients prennent le temps de d\u00e9couvir l&rsquo;offre et le fait qu&rsquo;ils puissent consommer sur place des produits pr\u00eats \u00e0 l&#8217;emploi dans un espace pr\u00e9vu \u00e0 cet effet avec des places assises.<\/p>\n<p>\u00a0<\/p>\n<p>Actuellement Amazon Go compte six points de vente : quatre \u00e0 Seattle, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/immobilier\/google-et-amazon-go-ouvrent-des-magasins-%C3%A0-chicago\" target=\"_blank\" rel=\"noopener\">un \u00e0 Chicago <\/a>et depuis la semaine derni\u00e8re un \u00e0 San Francisco. D&rsquo;autres ouvertures sont pr\u00e9vues \u00e0 court terme \u00e0 Chicago, San Francisco et New York. En outre Amazon Go <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-cherche-des-sites-britanniques-pour-ses-magasins-sans-caisse\" target=\"_blank\" rel=\"noopener\">recherche activement des lieux d&rsquo;implantation en Grande-Bretagne<\/a>. Selon Bloomberg, le retailer vise la barre des dix magasins d&rsquo;ici la fin de cette ann\u00e9e, cinquante l&rsquo;an prochain et 3.000 d&rsquo;ici 2021.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon certains analystes am\u00e9ricains, les premiers points de vente d&rsquo;Amazon Go r\u00e9aliseraient d&rsquo;excellentes performances en termes de chiffre d&rsquo;affaires par m\u00b2 et de rotations de stocks. Le g\u00e9ant Amazon d\u00e9tient-il une r\u00e9elle machine \u00e0 sous? Flux maximal de clients Avec un chiffre d&rsquo;affaires annuel de 25.790 euros par m\u00b2 les magasins Amazon Go surpassent les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29306,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29309","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon Go affiche une productivit\u00e9 &quot;exceptionnellement \u00e9lev\u00e9e&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Selon certains analystes am\u00e9ricains, les premiers points de vente d&#039;Amazon Go r\u00e9aliseraient d&#039;excellentes performances en termes de chiffre d&#039;affaires par m\u00b2 et de rotations de stocks. 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