{"id":2961,"date":"2013-04-23T13:35:48","date_gmt":"2013-04-23T13:35:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/claires-lance-une-boutique-en-ligne-europeenne\/"},"modified":"2013-04-23T13:35:48","modified_gmt":"2013-04-23T13:35:48","slug":"claires-lance-une-boutique-en-ligne-europeenne","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/claires-lance-une-boutique-en-ligne-europeenne\/","title":{"rendered":"Claire\u2019s lance une boutique en ligne europ\u00e9enne"},"content":{"rendered":"

Un webshop sur mesure pour une jeune client\u00e8le<\/h2>\n

Les commer\u00e7ants sont de plus en plus nombreux \u00e0 consid\u00e9rer la strat\u00e9gie multichannel, non plus comme un luxe, mais comme une n\u00e9cessit\u00e9. Approche que partage la marque am\u00e9ricaine Claire\u2019s\u00a0 d\u2019accessoires de mode pour fillettes, adolescentes et jeunes femmes, qui vient d\u2019ouvrir les portes virtuelles de son webshop europ\u00e9en depuis l\u2019Angleterre.<\/p>\n

\u00ab Nous avons con\u00e7u notre site en pensant \u00e0 nos consommateurs \u00bb, explique David Devany, directeur des activit\u00e9s e-commerce europ\u00e9ennes. Pourtant le webshop semble s\u2019adresser davantage aux consommateurs britanniques, car le site est propos\u00e9 uniquement en anglais et les internautes surfant sur www.claires.eu<\/a> sont imm\u00e9diatement orient\u00e9s vers le site www.claires.co.uk<\/a>. Il va de soi que les paiements peuvent s\u2019effectuer en euros.<\/p>\n

Mis \u00e0 part son unilinguisme,\u00a0 le site europ\u00e9en est bel et bien adapt\u00e9 au public vis\u00e9 : le webshop propose un \u2018gift finder\u2019 pour les recherches de cadeaux, des boutiques \u00e0 th\u00e8mes (Hello Kitty, Minnie Mouse,\u2026 ) des films vid\u00e9o (avec des conseils \u2018how to\u2019), une rubrique musicale avec les derniers hits et un lien avec les m\u00e9dias sociaux, \u00ab le canal de communication par excellence de nos consommateurs \u00bb. Outre la gamme classique, \u00e9galement vendue dans les magasins physiques, le webshop proposera r\u00e9guli\u00e8rement de produits disponibles uniquement en ligne (\u2018web only\u2019).<\/p>\n

\n
Op\u00e9rationnel au niveau mobile<\/h2>\n

Toujours en vue de satisfaire sa jeune client\u00e8le, le webshop est \u00e9galement op\u00e9rationnel au niveau mobile. \u00ab D\u2019ici fin 2014 le nombre de transactions mobiles aura d\u00e9pass\u00e9 le nombre d\u2019achats par ordinateurs \u00bb, affirme David Devany.<\/p>\n

\u00ab Actuellement 66% des jeunes entre 14 et 23 ans poss\u00e8dent un smartphone et 73% des adolescents\u00a0 utilisent les m\u00e9dias sociaux. Nous voulions que notre site s\u2019accorde au mode de vie de nos clients : une destination passionnante o\u00f9 ils peuvent d\u00e9couvrir les derni\u00e8res tendances du moment et nous faire part de leur avis. \u00bb<\/p>\n

\u00ab Gr\u00e2ce au lancement de nos activit\u00e9s en ligne europ\u00e9ennes, nous pouvons offrir \u00e0 nos clients une exp\u00e9rience d\u2019achat \u00e0 multiples options : ils peuvent faire leur shopping via le canal physique, online ou mobile \u00bb, commente Beatrice Lafon, pr\u00e9sidente de Claire\u2019s Europe.<\/p>\n

\n
Plus de 3.000 magasins<\/h2>\n

Claire\u2019s Stores est l\u2019une des plus grandes enseignes mondiales sp\u00e9cialis\u00e9es dans les accessoires de mode et de bijoux, s\u2019adressant \u00e0 un public f\u00e9minin de 3 \u00e0 27 ans.\u00a0 L\u2019ann\u00e9e derni\u00e8re la cha\u00eene a r\u00e9alis\u00e9 un chiffre d\u2019affaires net de 1,56 milliard de dollars (+4,1%), soit 1,2 milliard d\u2019euros.<\/p>\n

En d\u00e9but d\u2019ann\u00e9e le groupe comptait 3.085 magasins en Am\u00e9rique du Nord, en Europe et en Chine, ainsi que 392 boutiques en franchise (notamment en Turquie, au Moyen-Orient, en Am\u00e9rique Centrale et en Am\u00e9rique du Sud).<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Un webshop sur mesure pour une jeune client\u00e8le Les commer\u00e7ants sont de plus en plus nombreux \u00e0 consid\u00e9rer la strat\u00e9gie multichannel, non plus comme un luxe, mais comme une n\u00e9cessit\u00e9. Approche que partage la marque am\u00e9ricaine Claire\u2019s\u00a0 d\u2019accessoires de mode pour fillettes, adolescentes et jeunes femmes, qui vient d\u2019ouvrir les portes virtuelles de son webshop […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-2961","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\nClaire\u2019s lance une boutique en ligne europ\u00e9enne - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/claires-lance-une-boutique-en-ligne-europeenne\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Claire\u2019s lance une boutique en ligne europ\u00e9enne - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Un webshop sur mesure pour une jeune client\u00e8le Les commer\u00e7ants sont de plus en plus nombreux \u00e0 consid\u00e9rer la strat\u00e9gie multichannel, non plus comme un luxe, mais comme une n\u00e9cessit\u00e9. 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