{"id":29877,"date":"2018-12-04T10:45:02","date_gmt":"2018-12-04T10:45:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/el-corte-ingles-sassocie-a-alibaba\/"},"modified":"2018-12-04T10:45:02","modified_gmt":"2018-12-04T10:45:02","slug":"el-corte-ingles-sassocie-a-alibaba","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/el-corte-ingles-sassocie-a-alibaba\/","title":{"rendered":"El Corte Ingl\u00e9s s\u2019associe \u00e0 Alibaba"},"content":{"rendered":"<p>La cha\u00eene de grands magasins espagnole <strong>El Corte Ingl\u00e9s<\/strong> conclut un accord de coop\u00e9ration avec le g\u00e9ant chinois <strong>Alibaba <\/strong>en mati\u00e8re d\u2019e-commerce, de retail physique, de services cloud et de syst\u00e8mes de paiement.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nDes touristes chinois<\/h2>\n<p>Les partenaires soulignent qu&rsquo;il s&rsquo;agit d&rsquo;une coop\u00e9ration bilat\u00e9rale. El Corte Ingl\u00e9s ouvrira des \u2018flagshipstores\u2019 num\u00e9riques sur des plates-formes d\u2019Alibaba telles que Tmall Global et AliExpress <a href=\"https:\/\/www.alizila.com\/el-corte-ingles-ties-up-with-alibaba\/\" target=\"_blank\" rel=\"noopener\">pour promouvoir ses produits espagnols aupr\u00e8s d\u2019un public mondial<\/a>. AliExpress disposera \u00e9galement d&rsquo;espaces physiques dans les grands magasins d&rsquo;El Corte Ingl\u00e9s, o\u00f9 les clients pourront retirer leurs commandes faites en ligne. Les deux partenaires collaboreront \u00e9galement sur le plan logistique : Alibaba utilisera les centres de distribution du retailer espagnol pour l\u2019envoi de ses colis.<\/p>\n<p>\u00a0<\/p>\n<p>Alipay, le syst\u00e8me de paiement d&rsquo;Alibaba, sera \u00e9galement disponible dans les grands magasins : les acheteurs chinois pourront donc y faire leurs paiements en scannant un code QR avec leur smartphone, comme c\u2019est d\u00e9j\u00e0 le cas en Chine. L&rsquo;Espagne accueille environ 700.000 touristes chinois chaque ann\u00e9e. Le groupe de grands magasins utilisera \u00e9galement des services d\u2019Alibaba Cloud tels que l&rsquo;analyse du bigdata et l&rsquo;intelligence artificielle. Cela devrait permettre au retailer de proposer une exp\u00e9rience d&rsquo;achat plus personnalis\u00e9e \u00e0 sa client\u00e8le.<\/p>\n<p>\u00a0<\/p>\n<p>El Corte Ingl\u00e9s est la plus grande cha\u00eene de grands magasins en Europe, avec 92 points de vente en Espagne et 2 au Portugal. Le groupe exploite \u00e9galement des hypermarch\u00e9s, des supermarch\u00e9s, des magasins de bricolage, des agences de voyages, des magasins d&rsquo;optique, des magasins de mode et des bureaux d&rsquo;assurance. L&rsquo;entreprise r\u00e9alise un chiffre d&rsquo;affaires annuel de pr\u00e8s de 16 milliards d&rsquo;euros.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de grands magasins espagnole El Corte Ingl\u00e9s conclut un accord de coop\u00e9ration avec le g\u00e9ant chinois Alibaba en mati\u00e8re d\u2019e-commerce, de retail physique, de services cloud et de syst\u00e8mes de paiement. \u00a0 Des touristes chinois Les partenaires soulignent qu&rsquo;il s&rsquo;agit d&rsquo;une coop\u00e9ration bilat\u00e9rale. El Corte Ingl\u00e9s ouvrira des \u2018flagshipstores\u2019 num\u00e9riques sur des plates-formes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":29874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-29877","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El Corte Ingl\u00e9s s\u2019associe \u00e0 Alibaba - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de grands magasins espagnole El Corte Ingl\u00e9s va coop\u00e9rer avec le g\u00e9ant chinois Alibaba. 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