{"id":30033,"date":"2018-12-12T09:25:22","date_gmt":"2018-12-12T09:25:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/e-commerce-les-pays-bas-en-tete-la-belgique-a-la-traine-2\/"},"modified":"2018-12-12T09:25:22","modified_gmt":"2018-12-12T09:25:22","slug":"e-commerce-les-pays-bas-en-tete-la-belgique-a-la-traine-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/e-commerce-les-pays-bas-en-tete-la-belgique-a-la-traine-2\/","title":{"rendered":"E-commerce : les Pays-Bas en t\u00eate, la Belgique \u00e0 la tra\u00eene"},"content":{"rendered":"

Les Pays-Bas occupent la premi\u00e8re place au classement des pays les plus performants en mati\u00e8re d\u2019e-commerce. La Belgique se classe en 28\u00e8me position seulement et obtient un score nettement inf\u00e9rieur par rapport aux pays voisins. La qualit\u00e9 des services de livraison de colis en particulier laisse \u00e0 d\u00e9sirer.<\/p>\n

<\/p>\n

\nPlaintes concernant les colis<\/h2>\n

Huit des dix pays les plus performants en mati\u00e8re d\u2019e-commerce se situent en Europe, r\u00e9v\u00e8le l\u2019Indice E-commerce \u00e9tabli par l\u2019organe du commerce des Nations Unies, UNCTAD. A la t\u00eate du classement les Pays-Bas d\u00e9tr\u00f4nent le Luxembourg<\/a>, \u00e9vinc\u00e9 du top-10 en raison de la baisse de fiabilit\u00e9 des services de la poste. Les Pays-Bas ont le pourcentage le deuxi\u00e8me plus \u00e9lev\u00e9 au monde d\u2019e-acheteurs (76% de la population de 15 ans et plus) et obtiennent de bons scores pour la plupart des indicateurs, notamment concernant les serveurs s\u00e9curis\u00e9s. Singapour, la Suisse, le Royaume-Uni et la Norv\u00e8ge compl\u00e8tent le top-5. Fin 2017 les Pays-Bas comptaient 82.000 webshops, dont plus de 40.000 \u2018pure players\u2019. Ce pays est aujourd\u2019hui le 11\u00e8me plus grand march\u00e9 d\u2019e-commerce B2C au monde.<\/p>\n

\nLa Belgique occupe la 28\u00e8me au classement, juste derri\u00e8re Isra\u00ebl et la Lituanie. La principale raison de ce faible score est le mauvais fonctionnement des services de la poste : sur ce crit\u00e8re la Belgique n\u2019obtient que 70 sur 100, un score nettement inf\u00e9rieur \u00e0 celui des Pays-Bas (90), de la France (93) ou de l\u2019Allemagne (83). Selon le journal De Standaard ce\u00a0 score n\u2019est pas surprenant : le service de m\u00e9diation du secteur de la poste a fait \u00e9tat dans son rapport annuel d\u2019une augmentation des plaintes de 28% concernant les colis. Il s\u2019agit pour \u00eatre pr\u00e9cis de 2736 plaintes, dont 2634 sont adress\u00e9es\u00a0 \u00e0 Bpost et seulement 59 \u00e0 son concurrent Post.nl. La plupart des plaintes concernent des colis disparus, des erreurs lors de la distribution et des retards de livraison.<\/p>\n

\u00a0<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Les Pays-Bas occupent la premi\u00e8re place au classement des pays les plus performants en mati\u00e8re d\u2019e-commerce. La Belgique se classe en 28\u00e8me position seulement et obtient un score nettement inf\u00e9rieur par rapport aux pays voisins. La qualit\u00e9 des services de livraison de colis en particulier laisse \u00e0 d\u00e9sirer. Plaintes concernant les colis Huit des dix […]<\/p>\n","protected":false},"author":1,"featured_media":30030,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30033","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nE-commerce : les Pays-Bas en t\u00eate, la Belgique \u00e0 la tra\u00eene - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les Pays-Bas occupent la premi\u00e8re place au classement des pays les plus performants en mati\u00e8re d\u2019e-commerce. La Belgique se classe en 28\u00e8me position seulement et obtient un score nettement inf\u00e9rieur par rapport aux pays voisins. 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