{"id":30090,"date":"2018-12-13T12:38:02","date_gmt":"2018-12-13T12:38:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/un-magasin-laboratoire-de-carrefour-combine-le-foodservice-avec-lonline\/"},"modified":"2018-12-13T12:38:02","modified_gmt":"2018-12-13T12:38:02","slug":"un-magasin-laboratoire-de-carrefour-combine-le-foodservice-avec-lonline","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-magasin-laboratoire-de-carrefour-combine-le-foodservice-avec-lonline\/","title":{"rendered":"Un magasin laboratoire de Carrefour combine le foodservice avec l\u2019online"},"content":{"rendered":"

Carrefour teste un nouveau concept de magasin \u00e0 Paris, qui combine les produits frais traditionnels avec des services digitaux et l\u2019horeca. La majeure partie de l\u2019offre food est propos\u00e9e en ligne.<\/p>\n

<\/p>\n

\nUne v\u00e9ritable halle de march\u00e9<\/h2>\n

Le nouveau magasin, baptis\u00e9 \u2018Halle de Clichy\u2019, est une variante du format Carrefour City et occupe une surface de 371 m\u00b2. Ce \u2018magasin laboratoire\u2019 se veut la vitrine de la transition alimentaire vis\u00e9e par Carrefour. Le retailer y a r\u00e9duit de moiti\u00e9 l\u2019offre courante de produits alimentaires pour faire place aux produits frais traditionnels.<\/p>\n

\nCe magasin urbain vend 1200 produits frais, dont un quart sont bios ou proviennent de la Fili\u00e8re Qualit\u00e9 Carrefour. On y trouve un \u00eelot de fruits et l\u00e9gumes vendus sans emballage, ainsi qu\u2019un distributeur de fruits secs en vrac. Le concept a des allures de halle de march\u00e9 avec un poissonnier, une boucherie-charcuterie et un rayon fromage. Le personnel a \u00e9t\u00e9 form\u00e9 pour donner des conseils culinaires aux clients.<\/p>\n

\nPour compenser l\u2019offre r\u00e9duite d\u2019alimentation s\u00e8che (4500 r\u00e9f\u00e9rences au lieu des 8000 disponibles dans un Carrefour City standard), la Halle de Clichy dispose d\u2019un point de retrait Drive pi\u00e9ton et propose plus de 15.000 produits en ligne au prix des hypermarch\u00e9s, avec livraison gratuite. Des solutions digitales suppl\u00e9mentaires visent \u00e0 faciliter la vie des habitants du quartier, notamment un point de retrait pour colis et la livraison \u00e0 domicile. Outre les caisses traditionnelles le magasin est \u00e9galement \u00e9quip\u00e9 de caisses self-scanning pour gagner en confort et en temps.<\/p>\n

\nSolutions repas<\/h2>\n

Le magasin comprend \u00e9galement une partie restaurant avec place pour 18 personnes, o\u00f9 les clients peuvent \u00e0 tout moment consommer des sandwiches, salades, quiches, plats chauds et froids, tous pr\u00e9par\u00e9s sur place avec des produits de la Fili\u00e8re Qualit\u00e9 Carrefour ou de Reflets de France. Et enfin le magasin comprend un rayon destin\u00e9 aux solutions repas, notamment des repas pr\u00eats \u00e0 consommer et des box repas de Quitoque.<\/p>\n

\nAvec cette nouvelle formule Carrefour suit l\u2019exemple d\u2019autres retailers. Le concept rappelle en effet le format de proximit\u00e9 \u2018Fresh Atelier\u2019 <\/a>pr\u00e9sent\u00e9 r\u00e9cemment par Delhaize<\/strong> \u00e0 Bruxelles, o\u00f9 une offre on-the-go est combin\u00e9e avec un point de retrait. L\u2019id\u00e9e rejoint \u00e9galement le discours tenu r\u00e9cemment par Wouter Kolk, dirigeant au sein d\u2019Ahold Delhaize<\/strong>, qui pr\u00e9voit qu\u2019\u00e0 l\u2019avenir les supermarch\u00e9s auront une autre fonction : il veut les transformer en centres de restauration et de livraison<\/a>, avec leur propre cuisine pour la pr\u00e9paration de repas chauds. L\u2019offre food traditionnelle y serait en grande partie propos\u00e9e en ligne.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Carrefour teste un nouveau concept de magasin \u00e0 Paris, qui combine les produits frais traditionnels avec des services digitaux et l\u2019horeca. La majeure partie de l\u2019offre food est propos\u00e9e en ligne. Une v\u00e9ritable halle de march\u00e9 Le nouveau magasin, baptis\u00e9 \u2018Halle de Clichy\u2019, est une variante du format Carrefour City et occupe une surface de […]<\/p>\n","protected":false},"author":1,"featured_media":30087,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30090","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nUn magasin laboratoire de Carrefour combine le foodservice avec l\u2019online - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Carrefour teste un nouveau concept de magasin \u00e0 Paris, qui combine les produits frais traditionnels avec des services digitaux et l\u2019horeca. 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