{"id":30132,"date":"2018-12-17T09:29:35","date_gmt":"2018-12-17T09:29:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/godiva-ouvre-2000-bars-a-cafe-dans-les-grandes-villes-du-monde-entier\/"},"modified":"2018-12-17T09:29:35","modified_gmt":"2018-12-17T09:29:35","slug":"godiva-ouvre-2000-bars-a-cafe-dans-les-grandes-villes-du-monde-entier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/godiva-ouvre-2000-bars-a-cafe-dans-les-grandes-villes-du-monde-entier\/","title":{"rendered":"Godiva ouvre 2.000 bars \u00e0 caf\u00e9 dans les grandes villes du monde entier"},"content":{"rendered":"

Le chocolatier Godiva <\/strong>a des projets ambitieux. Il souhaite ouvrir pr\u00e8s de 2.000 bars \u00e0 caf\u00e9 dans le monde entier. Le fabricant de pralines d\u2019origine belge est \u00e0 la recherche d’une nouvelle croissance et pourrait se retirer du Japon pour la financer.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Godiva se lance dans le caf\u00e9 pour accompagner la praline<\/h2>\n

L’ic\u00f4ne belge du chocolat Godiva, aujourd’hui d\u00e9tenue par le groupe turc Yildiz Holding<\/strong>, cherche \u00e0 se d\u00e9velopper : le chocolatier souhaite fortement progresser sur des march\u00e9s comme l’Am\u00e9rique du Nord et l’Asie<\/a>. C\u2019est n\u00e9cessaire puisque l\u2019entreprise doit faire face \u00e0 une dette consid\u00e9rable depuis qu\u2019elle est g\u00e9r\u00e9e par le propri\u00e9taire actuel. De plus, la situation \u00e9conomique difficile de la Turquie oblige la marque de chocolat \u00e0 chercher d’autres march\u00e9s.<\/p>\n

\u00a0<\/p>\n

Godiva cherche son salut dans les bars \u00e0 caf\u00e9. Pas moins de 2.000 bars \u00e0 caf\u00e9 devraient voir le jour dans le monde<\/a>, peut-on lire dans le journal Financial Times. Aujourd’hui, la marque compte d\u00e9j\u00e0 une quarantaine de caf\u00e9s dans diff\u00e9rentes m\u00e9tropoles. On peut y d\u00e9guster du caf\u00e9 et beaucoup de chocolat. On trouve \u00e9galement un caf\u00e9 Godiva chez Harrods <\/strong>\u00e0 Londres. Ce n’est pas un hasard si la nouvelle dirigeante du fabricant de pralines a quitt\u00e9 Starbucks <\/strong>l’an dernier.
\n\u00a0<\/p>\n

Le Japon \u00e0 la porte ?<\/h2>\n

Les nouveaux salons de th\u00e9 devraient avoir une superficie d’environ 140 \u00e0 230 m\u00e8tres carr\u00e9s. Un premier \u00e9tablissement selon le nouveau concept ouvrira ses portes \u00e0 New York au printemps prochain. L’Am\u00e9rique du Nord accueillera ensuite un tiers de l’ensemble des filiales pr\u00e9vues. Le march\u00e9 asiatique se voit attribuer un autre tiers et le tiers restant sera r\u00e9parti dans le \u2018reste\u2019 du monde.<\/p>\n

\u00a0<\/p>\n

Il est possible que les activit\u00e9s japonaises soient arr\u00eat\u00e9es pour pouvoir financer cette expansion. La banque Morgan Stanley a re\u00e7u l’ordre de conclure une transaction de plus d’un milliard de dollars, et en discute actuellement avec des investisseurs potentiels. On ne sait pas ce que l’accord implique, mais FT soup\u00e7onne qu’il s’agisse d’une vente de la branche japonaise. Apr\u00e8s tout, ce d\u00e9partement progresse rapidement et est d\u00e9j\u00e0 bien ancr\u00e9 dans le pays<\/a>. Godiva conserverait n\u00e9anmoins les droits de marque.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le chocolatier Godiva a des projets ambitieux. Il souhaite ouvrir pr\u00e8s de 2.000 bars \u00e0 caf\u00e9 dans le monde entier. Le fabricant de pralines d\u2019origine belge est \u00e0 la recherche d’une nouvelle croissance et pourrait se retirer du Japon pour la financer. \u00a0 Godiva se lance dans le caf\u00e9 pour accompagner la praline L’ic\u00f4ne belge […]<\/p>\n","protected":false},"author":1,"featured_media":30129,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nGodiva ouvre 2.000 bars \u00e0 caf\u00e9 dans les grandes villes du monde entier - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le chocolatier Godiva a des projets ambitieux. 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