{"id":30136,"date":"2018-12-17T11:30:49","date_gmt":"2018-12-17T11:30:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\/"},"modified":"2018-12-17T11:30:49","modified_gmt":"2018-12-17T11:30:49","slug":"le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\/","title":{"rendered":"Le fondateur de la cha\u00eene de magasins d\u2019\u00e9lectrom\u00e9nager Darty est d\u00e9c\u00e9d\u00e9"},"content":{"rendered":"<p>Bernard Darty, le co-fondateur du retailer fran\u00e7ais d\u2019\u00e9lectrom\u00e9nager <strong>Darty<\/strong>, est d\u00e9c\u00e9d\u00e9 \u00e0 l&rsquo;\u00e2ge de 84 ans. Le groupe Darty, qui comprend \u00e9galement <strong>Vanden Borre<\/strong> et <strong>BCC<\/strong>, a \u00e9t\u00e9 fond\u00e9 dans les ann\u00e9es 50 en tant qu\u2019entreprise familiale.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>D\u2019une affaire familiale \u00e0 Fnac Darty en passant par Kingfisher<\/h2>\n<p>Darty, connu pour son slogan \u00ab votre contrat de confiance \u00ab\u00a0, a \u00e9t\u00e9 cr\u00e9\u00e9 \u00e0 Montreuil (Seine-Saint-Denis) en 1957. Fond\u00e9e par les fr\u00e8res Natan, Marcel et Bernard Darty, le magasin vendait initialement des postes de radio et de t\u00e9l\u00e9vision. Les fr\u00e8res se sont imm\u00e9diatement concentr\u00e9s sur le client en proposant notamment la livraison \u00e0 domicile et un service de r\u00e9paration rapide.<\/p>\n<p>\u00a0<\/p>\n<p>Un deuxi\u00e8me magasin a ensuite ouvert ses portes huit ans plus tard. Il sera rapidement suivi par le premier point de vente \u2018big box\u2019 d\u2019une superficie de 800 m\u00e8tres carr\u00e9s. Les choses se sont ensuite encha\u00een\u00e9es tr\u00e8s rapidement. Bernard Darty a exerc\u00e9 les fonctions de PDG de l&rsquo;entreprise jusqu&rsquo;en 1993, date \u00e0 laquelle Darty a \u00e9t\u00e9 rachet\u00e9 par le groupe multinational <strong>Kingfisher<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>En 2003, l\u2019entreprise a \u00e0 nouveau \u00e9t\u00e9 r\u00e9organis\u00e9e, r\u00e9unissant toutes les cha\u00eenes d\u2019\u00e9lectrom\u00e9nager du groupe Kingfisher. Les cha\u00eenes BCC aux Pays-Bas et Vanden Borre en Belgique sont \u00e9galement tomb\u00e9es aux mains du groupe. En 2016, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/electronique\/la-fusion-fnac-darty-porte-ses-fruits\" target=\"_blank\" rel=\"noopener\">Fnac rach\u00e8te finalement le groupe Darty<\/a>, donnant naissance \u00e0 la soci\u00e9t\u00e9 Fnac Darty.<\/p>\n<p>\u00a0<\/p>\n<h2>\u00ab Votre contrat de confiance \u00bb<\/h2>\n<p>Dans une communiqu\u00e9 de presse, Enrique Martinez, directeur g\u00e9n\u00e9ral de Fnac Darty, a salu\u00e9 \u00ab la carri\u00e8re d&rsquo;un homme exceptionnel qui, <a href=\"https:\/\/www.lemonde.fr\/disparitions\/article\/2018\/12\/16\/bernard-darty-cofondateur-de-l-enseigne-d-electromenager-est-mort_5398378_3382.html\" target=\"_blank\" rel=\"noopener\">avec ses fr\u00e8res Marcel et Natan, a r\u00e9volutionn\u00e9 l&rsquo;entreprise<\/a> par sa vision novatrice du service et son obsession de la satisfaction client \u00bb. Le \u2018contrat de confiance\u2019 a \u00e9t\u00e9 lanc\u00e9 en 1973, un slogan que Vanden Borre a ensuite \u00e9t\u00e9 autoris\u00e9 \u00e0 adopter et selon lequel la cha\u00eene garantit des prix bas, un large choix et un service de qualit\u00e9 7 jours sur 7.<\/p>\n<p>\u00a0<\/p>\n<p>Bernard Darty a toujours voulu moderniser son entreprise et ses activit\u00e9s, selon Martinez. La formule \u00e9lectro avait ainsi lanc\u00e9 un premier site internet en 1993. A l\u2019heure actuelle, Fnac Darty compte pr\u00e8s de 26.000 collaborateurs, dont 19.000 en France, son march\u00e9 domestique, qui r\u00e9alise 72 pour cent du chiffre d&rsquo;affaires du groupe et qui compte 510 magasins. L&rsquo;entreprise de fusion poss\u00e8de 218 magasins \u00e0 l&rsquo;\u00e9tranger.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bernard Darty, le co-fondateur du retailer fran\u00e7ais d\u2019\u00e9lectrom\u00e9nager Darty, est d\u00e9c\u00e9d\u00e9 \u00e0 l&rsquo;\u00e2ge de 84 ans. Le groupe Darty, qui comprend \u00e9galement Vanden Borre et BCC, a \u00e9t\u00e9 fond\u00e9 dans les ann\u00e9es 50 en tant qu\u2019entreprise familiale. \u00a0 D\u2019une affaire familiale \u00e0 Fnac Darty en passant par Kingfisher Darty, connu pour son slogan \u00ab votre [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30133,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30136","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le fondateur de la cha\u00eene de magasins d\u2019\u00e9lectrom\u00e9nager Darty est d\u00e9c\u00e9d\u00e9 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bernard Darty, le co-fondateur du retailer fran\u00e7ais d\u2019\u00e9lectrom\u00e9nager Darty, est d\u00e9c\u00e9d\u00e9 \u00e0 l&#039;\u00e2ge de 84 ans. Le groupe Darty, qui comprend \u00e9galement Vanden Borre et BCC, a \u00e9t\u00e9 fond\u00e9 dans les ann\u00e9es 50 en tant qu\u2019entreprise familiale.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le fondateur de la cha\u00eene de magasins d\u2019\u00e9lectrom\u00e9nager Darty est d\u00e9c\u00e9d\u00e9 - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Bernard Darty, le co-fondateur du retailer fran\u00e7ais d\u2019\u00e9lectrom\u00e9nager Darty, est d\u00e9c\u00e9d\u00e9 \u00e0 l&#039;\u00e2ge de 84 ans. Le groupe Darty, qui comprend \u00e9galement Vanden Borre et BCC, a \u00e9t\u00e9 fond\u00e9 dans les ann\u00e9es 50 en tant qu\u2019entreprise familiale.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2018-12-17T11:30:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/shutterstock_1055532512.jpg?fit=1000%2C663&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"663\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Le fondateur de la cha\u00eene de magasins d\u2019\u00e9lectrom\u00e9nager Darty est d\u00e9c\u00e9d\u00e9\",\"datePublished\":\"2018-12-17T11:30:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/\"},\"wordCount\":412,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1055532512.jpg\",\"articleSection\":[\"Electro\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2018\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/\",\"name\":\"Le fondateur de la cha\u00eene de magasins d\u2019\u00e9lectrom\u00e9nager Darty est d\u00e9c\u00e9d\u00e9 - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/electro\\\/le-fondateur-de-la-chaine-de-magasins-delectromenager-darty-est-decede\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/shutterstock_1055532512.jpg\",\"datePublished\":\"2018-12-17T11:30:49+00:00\",\"description\":\"Bernard Darty, le co-fondateur du retailer fran\u00e7ais d\u2019\u00e9lectrom\u00e9nager Darty, est d\u00e9c\u00e9d\u00e9 \u00e0 l'\u00e2ge de 84 ans. 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