{"id":30144,"date":"2018-12-17T18:29:53","date_gmt":"2018-12-17T18:29:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-groupe-hm-sanctionne-pour-sa-croissance-trimestrielle-record\/"},"modified":"2018-12-17T18:29:53","modified_gmt":"2018-12-17T18:29:53","slug":"le-groupe-hm-sanctionne-pour-sa-croissance-trimestrielle-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-groupe-hm-sanctionne-pour-sa-croissance-trimestrielle-record\/","title":{"rendered":"Le groupe H&M sanctionn\u00e9 pour sa croissance trimestrielle record"},"content":{"rendered":"

Malgr\u00e9 une croissance record, H&M<\/strong> n\u2019a pas eu droit aux applaudissements esp\u00e9r\u00e9s lors de la publication de ses chiffres trimestriels : la bourse sanctionne le groupe de mode pour ses fortes r\u00e9ductions du prix.<\/p>\n

<\/p>\n

\nFortes r\u00e9ductions de prix<\/h2>\n

Durant le trimestre \u00e9coul\u00e9 le chiffre d\u2019affaires de H&M a bondi de 12% \u00e0 56,4 milliards de couronnes su\u00e9doises (5,5 milliards d\u2019euros) ; un r\u00e9sultat conforme aux attentes des analystes qui tablaient sur 56,1 milliards de couronnes. Il s\u2019agit de la plus forte croissance du chiffre d\u2019affaires depuis trois ans.<\/p>\n

\nN\u00e9anmoins ce r\u00e9sultat a \u00e9t\u00e9 accueilli froidement par les investisseurs, d\u2019autant plus que le m\u00eame jour tout le secteur de la mode avait d\u00e9j\u00e0 \u00e9t\u00e9 assombri par l\u2019avertissement sur b\u00e9n\u00e9fice d\u2019Asos<\/strong><\/a>. Les investisseurs craignent que la croissance de H&M ne soit pas durable <\/a>et qu\u2019elle affecte le b\u00e9n\u00e9fice, vu les fortes r\u00e9ductions accord\u00e9es au mois de novembre.<\/p>\n

\nEffets de change favorables<\/h2>\n

D\u2019autre part les analystes estiment que vu les faibles performances r\u00e9alis\u00e9es le m\u00eame trimestre un an auparavant<\/a>, la base de comparaison est trop facile.. En outre la moiti\u00e9 de la croissance est attribuable aux effets de change favorables : hors effets de change la croissance du chiffre d\u2019affaires se seraient limit\u00e9e \u00e0 6%.<\/p>\n

\nPour savoir quel sera l\u2019impact de ce regain de croissance sur le b\u00e9n\u00e9fice sous-jacent, il faudra patienter jusqu\u2019au 31 janvier, lors de la publication des r\u00e9sultats annuels complets.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Malgr\u00e9 une croissance record, H&M n\u2019a pas eu droit aux applaudissements esp\u00e9r\u00e9s lors de la publication de ses chiffres trimestriels : la bourse sanctionne le groupe de mode pour ses fortes r\u00e9ductions du prix. Fortes r\u00e9ductions de prix Durant le trimestre \u00e9coul\u00e9 le chiffre d\u2019affaires de H&M a bondi de 12% \u00e0 56,4 milliards de […]<\/p>\n","protected":false},"author":1,"featured_media":30141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nLe groupe H&M sanctionn\u00e9 pour sa croissance trimestrielle record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 une croissance record, H&M n\u2019a pas eu droit aux applaudissements esp\u00e9r\u00e9s lors de la publication de ses chiffres trimestriels : la bourse sanctionne le groupe de mode 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