{"id":30160,"date":"2018-12-18T14:28:05","date_gmt":"2018-12-18T14:28:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-en-conflit-avec-mars-et-red-bull-2\/"},"modified":"2018-12-18T14:28:05","modified_gmt":"2018-12-18T14:28:05","slug":"colruyt-en-conflit-avec-mars-et-red-bull-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-en-conflit-avec-mars-et-red-bull-2\/","title":{"rendered":"Colruyt en conflit avec Mars et Red Bull"},"content":{"rendered":"<p>L\u2019alliance d\u2019achat europ\u00e9enne <strong>Agecore<\/strong>, dont fait partie <strong>Colruyt<\/strong>,\u00a0 met ses fournisseurs <strong>Mars<\/strong>, <strong>Red Bull <\/strong>et <strong>Heineken<\/strong> sous pression. Les membres suspendent leurs commandes. Dans les magasins Colruyt les cons\u00e9quences de ce boycott commencent \u00e0 \u00eatre visibles en rayon.<\/p>\n<p><!--break--><\/p>\n<h2>\nExigence : baisse des prix d\u2019achat<\/h2>\n<p>Avec ce boycott les retailers affili\u00e9s entendent obtenir de meilleures conditions d\u2019achat de la part de leurs fournisseurs : ils exigent une baisse des prix d\u2019achat d\u2019au moins 0,8%. Les cons\u00e9quences de cette action se sont d\u2019abord fait sentir chez <strong>Edeka<\/strong>, leader du march\u00e9 allemand, indiquent nos coll\u00e8gues de Lebensmittel Zeitung. Plusieurs r\u00e9f\u00e9rences de Mars, Red Bull et Heineken <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/-Konditionenstreit-Edeka-straft-Mars-und-Red-Bull-ab-138725?crefresh=1\" target=\"_blank\" rel=\"noopener\">manquent d\u00e9j\u00e0 dans les rayons<\/a>. Il s\u2019agirait de 56 produits de Mars, 21 de Red Bull et 14 de Heineken. Et ce n\u2019est qu\u2019une premi\u00e8re phase, la pression pourrait augmenter, estime la revue sp\u00e9cialis\u00e9e.<\/p>\n<p>\nUn rapide coup d\u2019\u0153il sur le webshop <strong>Collect &amp; Go <\/strong>nous apprend que dans la cat\u00e9gorie des friandises diff\u00e9rentes r\u00e9f\u00e9rences de Mars, Maltesers, M&amp;M\u2019s, Bounty et Twix sont \u2018temporairement indisponibles\u2019. De m\u00eame pour l\u2019alimentation pour chat de Perfect Fit et l\u2019alimentation pour chien de Pedigree. Les cannettes de Red Bull 25 cl sont elles aussi en rupture de stock. En magasin le stock de candybars ne poserait pas encore probl\u00e8me, mais plusieurs r\u00e9f\u00e9rences de \u2018petfood\u2019 seraient \u00e9puis\u00e9es et Red Bull brillerait par son absence.<\/p>\n<p>\nAgecore n\u2019en est pas \u00e0 son premier boycott. Au printemps dernier l\u2019alliance d\u2019achat avait retir\u00e9 des centaines de produits <strong>Nestl\u00e9<\/strong> des rayons. Colruyt avait \u00e9galement particip\u00e9 \u00e0 l\u2019action, bien qu\u2019\u00e0 \u00e9chelle plus r\u00e9duite. Le conflit avait dur\u00e9 de mi-f\u00e9vrier \u00e0 fin avril, <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestl%C3%A9-et-colruyt-enterrent-la-hache-de-guerre\" target=\"_blank\" rel=\"noopener\">jusqu\u2019\u00e0 ce qu\u2019enfin un accord ait \u00e9t\u00e9 conclu <\/a>. Aucun d\u00e9tail concernant le deal n\u2019avait \u00e9t\u00e9 divulgu\u00e9, mais certains observateurs estiment que Nestl\u00e9 avait bel et bien \u00e9t\u00e9 contraint de faire des concessions. Il semble \u00e0 pr\u00e9sent que Mars et Red Bull subiront le m\u00eame sort. L\u2019alliance d\u2019achat AgeCore \u2013 qui outre Colruyt et Edeka\u00a0 regroupe\u00a0 \u00e9galement\u00a0 Coop (Suisse), Intermarch\u00e9 (France), Conad (Italie) et Eroski (Espagne) \u2013 repr\u00e9sente un chiffre d\u2019affaires d\u2019environ 140 millions d\u2019euros.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019alliance d\u2019achat europ\u00e9enne Agecore, dont fait partie Colruyt,\u00a0 met ses fournisseurs Mars, Red Bull et Heineken sous pression. Les membres suspendent leurs commandes. Dans les magasins Colruyt les cons\u00e9quences de ce boycott commencent \u00e0 \u00eatre visibles en rayon. Exigence : baisse des prix d\u2019achat Avec ce boycott les retailers affili\u00e9s entendent obtenir de meilleures conditions [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30157,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt en conflit avec Mars et Red Bull - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019alliance d\u2019achat europ\u00e9enne Agecore, dont fait partie Colruyt, met ses fournisseurs Mars, Red Bull et Heineken sous pression. 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Les membres suspendent leurs commandes. 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