{"id":30180,"date":"2018-12-19T12:49:14","date_gmt":"2018-12-19T12:49:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/de-vegetarische-slager-repris-par-unilever\/"},"modified":"2018-12-19T12:49:14","modified_gmt":"2018-12-19T12:49:14","slug":"de-vegetarische-slager-repris-par-unilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/de-vegetarische-slager-repris-par-unilever\/","title":{"rendered":"&#039;De Vegetarische Slager&#039; repris par Unilever"},"content":{"rendered":"<p>Le g\u00e9ant agroalimentaire anglo-n\u00e9erlandais <strong>Unilever <\/strong>rach\u00e8te l\u2019ambitieux fabricant de substituts de viande <strong>De Vegetarische Slager<\/strong>, dont l\u2019objectif n\u2019est pas des moindres : faire en sorte que la viande v\u00e9g\u00e9tale devienne la norme d\u2019ici trente ans.<\/p>\n<p><!--break--><\/p>\n<h2>\nLe plus grand au monde<\/h2>\n<p>De Vegetarische Slager a beau \u00eatre un petit poucet compar\u00e9 au g\u00e9ant Unilever, il n\u2019en demeure pas moins que l\u2019entreprise d\u2019Utrecht en onze ans de temps a d\u00e9velopp\u00e9 un r\u00e9seau de 4000 points de vente dans dix-sept pays. Mais\u00a0la reprise par\u00a0Unilever doit permettre au boucher v\u00e9g\u00e9tarien de viser encore plus haut : Jaap Korteweg, fondateur de l\u2019entreprise, entend devenir le plus grand boucher au monde, plus grand que tous les vendeurs de viande. Pour ce faire il est \u00e0 la bonne adresse chez Unilever : la multinationale exporte en effet vers 190 pays, donc quasi tous les pays au monde.<\/p>\n<p>\nKorteweg, pourtant \u00e9leveur \u00e0 l\u2019origine, a fond\u00e9 son entreprise en 2007 pour que la viande v\u00e9g\u00e9tale conquiert le monde. Pour l\u2019instant son empire comprend un quartier g\u00e9n\u00e9ral \u00e0 Utrecht, un restaurant \u00e0 La Haye et une usine \u00e0 Breda : les 90 employ\u00e9s que compte l\u2019entreprise passent tous chez Unilever.<\/p>\n<h2>\nSurprenant ou non ?<\/h2>\n<p>Toutefois le choix d\u2019Unilever ne fait pas l\u2019unanimit\u00e9 : r\u00e9cemment l\u2019entreprise a op\u00e9r\u00e9 un changement de cap, s\u2019\u00e9loignant ainsi de sa strat\u00e9gie durable et exigeant que le nouveau CEO Alan Jope soit\u00a0 davantage \u00e0 l\u2019\u00e9coute des actionnaires afin d\u2019\u00e9viter des offres hostiles comme ce fut le cas avec Kraft.<\/p>\n<p>\nPourtant cette reprise ne para\u00eet pas surprenante : depuis deux ans d\u00e9j\u00e0 Unilever collabore avec De Vegetarische Slager, qui produit les boulettes v\u00e9g\u00e9tariennes en sauce tomate qu\u2019Unilever commercialise sous la marque Unox. En outre la gamme de la multinationale comprend d\u00e9j\u00e0 700 produits sans viande. De Vegetarische Slager produit \u00e9galement des \u2018bitterballen\u2019 et croquettes v\u00e9g\u00e9tariennes pour <strong>Mora<\/strong>, autre grand fabricant de snacks \u00e0 la viande. Il y a plus d\u2019un an Lucien Joppen, expert en food, parlait d\u00e9j\u00e0 sur ce site web de l\u2019incursion des grands acteurs sur le march\u00e9 en pleine croissance de l\u2019alimentation v\u00e9g\u00e9tale.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le g\u00e9ant agroalimentaire anglo-n\u00e9erlandais Unilever rach\u00e8te l\u2019ambitieux fabricant de substituts de viande De Vegetarische Slager, dont l\u2019objectif n\u2019est pas des moindres : faire en sorte que la viande v\u00e9g\u00e9tale devienne la norme d\u2019ici trente ans. Le plus grand au monde De Vegetarische Slager a beau \u00eatre un petit poucet compar\u00e9 au g\u00e9ant Unilever, il n\u2019en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30177,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30180","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>&#039;De Vegetarische Slager&#039; repris par Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le g\u00e9ant agroalimentaire anglo-n\u00e9erlandais Unilever rach\u00e8te l\u2019ambitieux fabricant de substituts de viande De Vegetarische Slager, dont l\u2019objectif n\u2019est pas des moindres : faire en sorte que la viande v\u00e9g\u00e9tale devienne la norme d\u2019ici trente ans.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/de-vegetarische-slager-repris-par-unilever\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&#039;De Vegetarische Slager&#039; 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