{"id":30214,"date":"2018-12-20T11:05:48","date_gmt":"2018-12-20T11:05:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-suppression-snacks-malsains-aux-caisses-est-efficace\/"},"modified":"2018-12-20T11:05:48","modified_gmt":"2018-12-20T11:05:48","slug":"la-suppression-snacks-malsains-aux-caisses-est-efficace","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-suppression-snacks-malsains-aux-caisses-est-efficace\/","title":{"rendered":"La suppression des snacks malsains aux caisses est efficace"},"content":{"rendered":"

Lorsque les supermarch\u00e9s ne proposent pas de snacks malsains aux caisses, le consommateur en ach\u00e8te moins, nettement moins : une \u00e9tude britannique r\u00e9v\u00e8le en effet que dans ce cas les ventes baissent de trois quarts.<\/p>\n

<\/p>\n

\nTrois quarts d\u2019achats impulsifs en moins<\/h2>\n

Une double \u00e9tude de grande envergure sur le comportement d\u2019achat des m\u00e9nages britanniques a d\u00e9montr\u00e9 que les consommateurs ach\u00e8tent effectivement moins d\u2019encas malsains <\/a>lorsqu\u2019ils ne les trouvent pas aux caisses, mais doivent aller les chercher eux-m\u00eames dans le magasin.<\/p>\n

\nPar arriver \u00e0 cette conclusion des chercheurs britanniques ont analys\u00e9 les donn\u00e9es de vente de neuf grandes cha\u00eenes de supermarch\u00e9s ((Aldi, Asda, Co-op, Lidl, M&S, Morrisons, Sainsbury\u2019s, Tesco et Waitrose) durant la p\u00e9riode 2013-2017. Sept de ces cha\u00eenes avaient d\u00e9lib\u00e9r\u00e9ment choisi de ne plus proposer de snacks gras ou sucr\u00e9s aux caisses : apr\u00e8s l\u2019introduction de ce nouveau syst\u00e8me le nombre d\u2019achats impulsifs a d\u2019embl\u00e9e diminu\u00e9 de 17%. Mieux encore : un an apr\u00e8s la suppression des snacks aux caisses, il \u00e9tait toujours question d\u2019une baisse des ventes de 16%.<\/p>\n

\nUne deuxi\u00e8me \u00e9tude \u2013 aupr\u00e8s de 7.500 Britanniques cette fois \u2013 s\u2019est focalis\u00e9e plus sp\u00e9cifiquement sur les clients \u2018on-the-go\u2019, des consommateurs qui s\u2019ach\u00e8tent des encas pour la route. L\u2019effet sur ce groupe \u00e9tait encore plus spectaculaire : en 2016 et 2017 les supermarch\u00e9s o\u00f9 les snacks \u00e9taient absents des caisses, ont vendu 76% de friandises, chocolat ou chips en moins par rapport \u00e0 leurs concurrents qui eux proposaient des snacks aux caisses.<\/p>\n

\nUne arme dans la lutte contre l\u2019ob\u00e9sit\u00e9 infantile<\/h2>\n

L\u2019\u00e9tude apporte de l\u2019eau aux moulins des partisans d\u2019une interdiction g\u00e9n\u00e9rale d\u2019encas malsains aux caisses. Le gouvernement britannique, qui consid\u00e8re\u00a0ce bannissement\u00a0comme une arme dans son combat visant \u00e0 r\u00e9duire de moiti\u00e9 l\u2019ob\u00e9sit\u00e9 chez les enfants britanniques d\u2019ici 2030, est favorable \u00e0 cette mesure.<\/p>\n

\n\u00ab Cette \u00e9tude confirme ce que disent les parents depuis longtemps \u2013 les promotions pour snacks sucr\u00e9s ou gras aux caisses les incitent \u00e0 acheter des produits dont ils n\u2019ont pas besoin ou dont ils ne veulent pas. C\u2019est pourquoi d\u2019ici peu nous allons n\u00e9gocier avec le secteur <\/a>afin d\u2019emp\u00eacher ce genre d\u2019offres impulsives \u00bb, pr\u00e9cise un porte-parole du minist\u00e8re britannique de la Sant\u00e9.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Lorsque les supermarch\u00e9s ne proposent pas de snacks malsains aux caisses, le consommateur en ach\u00e8te moins, nettement moins : une \u00e9tude britannique r\u00e9v\u00e8le en effet que dans ce cas les ventes baissent de trois quarts. Trois quarts d\u2019achats impulsifs en moins Une double \u00e9tude de grande envergure sur le comportement d\u2019achat des m\u00e9nages britanniques a […]<\/p>\n","protected":false},"author":1,"featured_media":30211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLa suppression des snacks malsains aux caisses est efficace - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lorsque les supermarch\u00e9s ne proposent pas de snacks malsains aux caisses, le consommateur en ach\u00e8te moins, nettement moins : une \u00e9tude britannique r\u00e9v\u00e8le que dans ce 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