{"id":30282,"date":"2018-12-27T09:55:16","date_gmt":"2018-12-27T09:55:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/le-proprietaire-de-belbo-met-en-garde-contre-un-tsunami-sans-precedent\/"},"modified":"2018-12-27T09:55:16","modified_gmt":"2018-12-27T09:55:16","slug":"le-proprietaire-de-belbo-met-en-garde-contre-un-tsunami-sans-precedent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/le-proprietaire-de-belbo-met-en-garde-contre-un-tsunami-sans-precedent\/","title":{"rendered":"Le propri\u00e9taire de Bel&Bo met en garde contre un \u00ab tsunami sans pr\u00e9c\u00e9dent \u00bb"},"content":{"rendered":"

Bel&Bo<\/strong>, la cha\u00eene d’habillement de la famille Delfosse de Flandre occidentale, a enregistr\u00e9 sa premi\u00e8re perte au cours du dernier exercice fiscal. \u00ab Cela fait 35 ans que je suis dans le m\u00e9tier et je n’ai jamais vu un tel tsunami qui frappe le secteur aujourd\u2019hui \u00bb, d\u00e9clare le PDG Michel Delfosse.<\/p>\n

<\/p>\n

\u00a0
\nLe plafond a \u00e9t\u00e9 atteint<\/h2>\n

Le dirigeant de Bel&Bo, \u00e2g\u00e9 de 60 ans, ne se montre pas franchement optimiste<\/a> lors d\u2019un entretien avec le journal d\u2019affaires De Tijd. C\u2019est la premi\u00e8re fois que l\u2019ancien \u2018Promo Fashion’ enregistre une perte nette : 272.000 euros, et ce au cours de l\u2019exercice \u00e9coul\u00e9 qui s\u2019est prolong\u00e9 jusque fin janvier. Au niveau op\u00e9rationnel, un modeste b\u00e9n\u00e9fice de 104.000 euros a quand m\u00eame \u00e9t\u00e9 r\u00e9alis\u00e9 sur un chiffre d’affaires de 76,9 millions d’euros.<\/p>\n

\u00a0<\/p>\n

L’exercice en cours ne sera pas non plus exceptionnel : \u00ab Le chiffre d’affaires par magasin est en baisse et nous devons donc prendre des mesures. Je suis dans le m\u00e9tier depuis 35 ans et je n’ai jamais connu un tel tsunami que nous connaissons depuis deux ans. Delfosse reste n\u00e9anmoins optimiste : \u00ab L’exercice en cours touche \u00e0 sa fin et nous esp\u00e9rons renouer avec l’\u00e9quilibre cette ann\u00e9e. Nous verrons bien. \u00bb<\/p>\n

\u00a0<\/p>\n

Cela fait des ann\u00e9es que Bel&Bo ouvre cinq nouveaux magasins chaque ann\u00e9e. Mais cette \u00e9poque-l\u00e0 est r\u00e9volue : \u00ab J’esp\u00e8re que nous pourrons stabiliser le nombre de nos magasins dans les ann\u00e9es \u00e0 venir. Nous fermerons sans doute deux ou trois magasins, mais nous envisageons \u00e9galement d’en ouvrir deux autres ailleurs. \u00bb
\n\u00a0<\/p>\n

Concurrence croissante et e-commerce<\/h2>\n

Delfosse ne doit pas r\u00e9fl\u00e9chir longtemps pour trouver une explication : la concurrence s’intensifie (\u00ab Aujourd’hui, tout le monde est concurrent, parce que les gens font leurs courses partout \u00bb) alors que le comportement d’achat du consommateur change : \u00ab Les gens d\u00e9pensent moins en v\u00eatements et plus en voyages et loisirs. \u00bb<\/p>\n

\u00a0<\/p>\n

De plus : \u00ab Il est devenu impossible de gagner la lutte du prix le plus bas. \u00bb Internet a sa part de responsabilit\u00e9 : \u00ab L\u2019e-commerce est un concurrent \u00e9tranger qui entre dans un pays qui ne s\u2019y est pas pr\u00e9par\u00e9 \u00bb, peut-on lire dans le journal d\u2019affaires. Delfosse appelle le gouvernement \u00e0 bien r\u00e9fl\u00e9chir : \u00ab Les entreprises internet ne paient pas beaucoup d’imp\u00f4ts et b\u00e9n\u00e9ficient de toutes les facilit\u00e9s. La Belgique va devoir choisir : soit favoriser les entreprises \u00e9trang\u00e8res, soit soutenir les entreprises qui paient des imp\u00f4ts au niveau national. \u00bb<\/p>\n

\u00a0<\/p>\n

Collaborer est un must<\/h2>\n

Delfosse s’attend \u00e0 une nouvelle \u00ab temp\u00eate virulente \u00bb dans le secteur belge de l\u2019habillement. Nous serons soumis au m\u00eame sc\u00e9nario que celui des Pays-Bas o\u00f9 un tiers des magasins de chaussures ont disparu, alors que ceux qui restent se d\u00e9veloppent \u00e0 nouveau. \u00bb
\n\u00a0<\/p>\n

Selon le PDG, la seule chose \u00e0 faire pour survivre, c’est d’unir ses forces. \u00ab Nous sommes pr\u00eats \u00e0 acheter des v\u00eatements avec d\u2019autres pour r\u00e9duire les co\u00fbts. Nous devons r\u00e9agir \u00e0 la consolidation du secteur. \u00bb M\u00eame si cela signifie renoncer (en partie) \u00e0 sa propre ind\u00e9pendance : \u00ab Nous voulons garder l’entreprise dans les mains de la famille, mais le march\u00e9 \u00e9volue tellement que je n’exclus pas la possibilit\u00e9 qu’une collaboration avec un coll\u00e8gue du secteur puisse avoir un impact sur notre actionnariat. \u00bb
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Bel&Bo, la cha\u00eene d’habillement de la famille Delfosse de Flandre occidentale, a enregistr\u00e9 sa premi\u00e8re perte au cours du dernier exercice fiscal. \u00ab Cela fait 35 ans que je suis dans le m\u00e9tier et je n’ai jamais vu un tel tsunami qui frappe le secteur aujourd\u2019hui \u00bb, d\u00e9clare le PDG Michel Delfosse. \u00a0 Le plafond […]<\/p>\n","protected":false},"author":1,"featured_media":30279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30282","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nLe propri\u00e9taire de Bel&Bo met en garde contre un \u00ab tsunami sans pr\u00e9c\u00e9dent \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Bel&Bo, la cha\u00eene d'habillement de la famille Delfosse de Flandre occidentale, a enregistr\u00e9 sa premi\u00e8re perte au cours du dernier exercice fiscal. 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