{"id":30349,"date":"2019-01-02T09:15:13","date_gmt":"2019-01-02T09:15:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/jumbo-quelques-dizaines-demplacements-deja-fixes-en-belgique\/"},"modified":"2019-01-02T09:15:13","modified_gmt":"2019-01-02T09:15:13","slug":"jumbo-quelques-dizaines-demplacements-deja-fixes-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-quelques-dizaines-demplacements-deja-fixes-en-belgique\/","title":{"rendered":"Jumbo : quelques dizaines d\u2019emplacements d\u00e9j\u00e0 fix\u00e9s en Belgique"},"content":{"rendered":"<p>En 2018 le groupe de supermarch\u00e9s n\u00e9erlandais <strong>Jumbo<\/strong> a vu son chiffre d\u2019affaires grimper de pr\u00e8s de 10%, gr\u00e2ce \u00e0 <strong>La Place<\/strong>, <strong>Emt\u00e9<\/strong> et l\u2019online. Au quatri\u00e8me trimestre de 2019 l\u2019enseigne du m\u00eame nom ouvrira ses premiers points de vente belges.<\/p>\n<p><!--break--><\/p>\n<h2>\n20% de part de march\u00e9 aux Pays-Bas<\/h2>\n<p>L\u2019an dernier le groupe Jumbo a r\u00e9alis\u00e9 un chiffre d\u2019affaires de 7,8 milliards d\u2019euros, soit une hausse de 9,6%. Une croissance en partie attribuable \u00e0 la cha\u00eene de restaurants La Place, qui en 2018 a ouvert huit nouveaux \u00e9tablissements et a contribu\u00e9 pour plus de 150 millions d\u2019euros (+21%). L\u2019enseigne Jumbo elle-m\u00eame a progress\u00e9 de 5,6% \u00e0 7,4 milliards d\u2019euros de chiffre d\u2019affaires. La croissance autonome des magasins existants s\u2019est \u00e9tablie \u00e0 3,8%.<\/p>\n<p>\nL\u2019an dernier le r\u00e9seau Jumbo s\u2019est enrichi de 33 magasins, dont 23 supermarch\u00e9s Emt\u00e9 qui ont \u00e9t\u00e9 convertis en Jumbo, trois nouveaux \u2018Foodmarkt\u2019 et trois nouveaux magasins de proximit\u00e9 Jumbo City. En revanche deux points de vente ont ferm\u00e9 leurs portes. En ligne aussi il est question de croissance : fin 2018 le revenu online repr\u00e9sentait environ 4% du chiffre d\u2019affaires total.<\/p>\n<p>\nActuellement Jumbo d\u00e9tient une part de march\u00e9 de 20% aux Pays-Bas et s\u2019appr\u00eate maintenant \u00e0 conqu\u00e9rir le march\u00e9 belge : <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-emplacements-des-premiers-magasins-jumbo-belges-sont-connus\" target=\"_blank\" rel=\"noopener\">quelques dizaines de contrats ont d\u00e9j\u00e0 \u00e9t\u00e9 sign\u00e9 pour de futurs supermarch\u00e9s<\/a>, indique le groupe, qui pr\u00e9cise que les premi\u00e8res ouvertures sont pr\u00e9vues pour le quatri\u00e8me trimestre de 2019.<\/p>\n<h2>\n\u00ab De food retail vers l\u2019exp\u00e9rience food \u00bb<\/h2>\n<p>Voyant que \u00ab le client est de plus en plus attentif au confort en magasin et \u00e0 l\u2019offre distinctive d\u2019aliments savoureux et sains \u00bb, le groupe entend \u00e9voluer \u00ab du food retail vers l\u2019exp\u00e9rience food \u00bb. D\u00e9sormais tout tourne autour \u00ab du confort, de l\u2019inspiration et de l\u2019innovation \u00bb, affirme le CEO Frits van Eerd. C\u2019est pourquoi dans ses supermarch\u00e9s standards Jumbo int\u00e8gre davantage de repas pr\u00e9par\u00e9s et de pains sp\u00e9ciaux de La Place. En outre les supermarch\u00e9s seront progressivement modernis\u00e9s.<\/p>\n<p>\nAvec La Place le groupe entend devenir num\u00e9ro un du \u2018good food fast\u2019. Outre la poursuite de l\u2019int\u00e9gration de Jumbo et La Place \u2013 en 2019 un Jumbo Food College commun sera cr\u00e9\u00e9 comme centre de formation pour les employ\u00e9s des deux enseignes \u2013, la cha\u00eene de restauration a ouvert huit nouveaux \u00e9tablissements en 2018, notamment au parc d\u2019attraction Efteling et \u00e0 Madrid. L\u2019enseigne se concentre de plus en plus sur les emplacements de passage, notamment les autoroutes, les a\u00e9roports et les gares. \u00ab Nous pensons encore avoir un fort potentiel de croissance \u00e0 ce genre d\u2019endroits dans les ann\u00e9es \u00e0 venir \u00bb, souligne Frits Van Eerd.<\/p>\n<p>\nEn 2019 Jumbo pr\u00e9voit \u00e9galement deux nouveaux centres de distribution \u2013 \u00e0 Amsterdam et Middelburg \u2013 pour la livraison \u00e0 domicile de courses en ligne. Le groupe a pourtant d\u00e9j\u00e0 ouvert un deuxi\u00e8me e-fulfilmentcenter \u00e0 Raalte en mai 2018 et a d\u00e9marr\u00e9 un projet pilote en novembre, consistant \u00e0 effectuer les livraisons \u00e0 domicile directement depuis un hub. Gr\u00e2ce \u00e0 ces hubs, qui lui permettent\u00a0 d\u2019acc\u00e9der plus facilement aux grandes villes, Jumbo esp\u00e8re acc\u00e9l\u00e9rer sa croissance et toucher plus de clients.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En 2018 le groupe de supermarch\u00e9s n\u00e9erlandais Jumbo a vu son chiffre d\u2019affaires grimper de pr\u00e8s de 10%, gr\u00e2ce \u00e0 La Place, Emt\u00e9 et l\u2019online. Au quatri\u00e8me trimestre de 2019 l\u2019enseigne du m\u00eame nom ouvrira ses premiers points de vente belges. 20% de part de march\u00e9 aux Pays-Bas L\u2019an dernier le groupe Jumbo a r\u00e9alis\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30346,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jumbo : quelques dizaines d\u2019emplacements d\u00e9j\u00e0 fix\u00e9s en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"En 2018 le groupe de supermarch\u00e9s n\u00e9erlandais Jumbo a vu son chiffre d\u2019affaires grimper de pr\u00e8s de 10%, gr\u00e2ce \u00e0 La Place, Emt\u00e9 et l\u2019online. 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