{"id":30353,"date":"2019-01-02T09:34:29","date_gmt":"2019-01-02T09:34:29","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-chaine-de-pizzerias-mamma-roma-lorgne-la-flandre\/"},"modified":"2019-01-02T09:34:29","modified_gmt":"2019-01-02T09:34:29","slug":"la-chaine-de-pizzerias-mamma-roma-lorgne-la-flandre","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-chaine-de-pizzerias-mamma-roma-lorgne-la-flandre\/","title":{"rendered":"La cha\u00eene de pizz\u00e9rias Mamma Roma lorgne la Flandre"},"content":{"rendered":"<p>Cette ann\u00e9e la cha\u00eene de pizz\u00e9rias <strong>Mamma Roma <\/strong>lance un nouveau concept, envisage l\u2019ouverture d\u2019au moins trois nouveaux restaurants en Flandre et va conclure des accords avec quelques grandes enseignes de distribution. L\u2019\u00e9ventuelle reprise par Dr. Oetker a \u00e9t\u00e9 d\u00e9finitivement \u00e9cart\u00e9e.<\/p>\n<p><!--break--><\/p>\n<h2>\nAnvers, Bruges et Gand<\/h2>\n<p>Mamma Roma a travers\u00e9 une ann\u00e9e difficile suite \u00e0 un conflit entre actionnaires. Mais le CEO Eddy Bauts, aux commandes depuis d\u00e9but 2018, ne reste pas les bras crois\u00e9s :<a href=\"https:\/\/www.lalibre.be\/economie\/libre-entreprise\/apres-des-moments-difficiles-mamma-roma-veut-se-relancer-5c2533259978e2648c131ce9\" target=\"_blank\" rel=\"noopener\"> il envisage une grande relance<\/a>, comme il l\u2019explique au journal La Libre Belgique. Les restaurants seront dot\u00e9s d\u2019un nouveau concept et arboreront un nouveau logo, les recettes seront am\u00e9lior\u00e9es et les pizzas seront vendues dans davantage de supermarch\u00e9s.<\/p>\n<p>\nL\u2019\u00e9tablissement de la place Jourdan \u00e0 Bruxelles sera le premier \u00e0 \u00eatre transform\u00e9 selon le nouveau concept, qui met en avant le caract\u00e8re artisanal des produits. Le restaurant d\u00e9ficitaire de Boondael fermera ses portes, tandis que des ouvertures sont pr\u00e9vues cette ann\u00e9e \u00e0 Anvers, Bruges et Gand, ce qui portera le nombre de restaurants \u00e0 six. En Wallonie Li\u00e8ge figure \u00e9galement sur la liste.<\/p>\n<h2>\nFood corners<\/h2>\n<p>En outre Mamma Roma ouvrira des \u2018food corners\u2019 dans des stations-service <strong>Total <\/strong>le long des autoroutes, dont trois sont d\u00e9j\u00e0 op\u00e9rationnels et neuf autres programm\u00e9s dans les neuf prochains mois. Par ailleurs l\u2019enseigne souhaite s\u2019int\u00e9grer dans des restaurants d\u2019entreprise, notamment \u00e0 l\u2019Universit\u00e9 de Li\u00e8ge ou encore au si\u00e8ge social de <strong>Nike<\/strong>. De plus, les pizzas seront disponibles dans davantage de supermarch\u00e9s. Par le pass\u00e9 la cha\u00eene avait d\u00e9j\u00e0 conclu des accords avec <strong>Carrefour<\/strong> et <strong>Delitraiteur<\/strong>, auxquels vient maintenant s\u2019ajouter <strong>Monoprix<\/strong> en France. Des n\u00e9gociations avanc\u00e9es sont\u00a0 \u00e9galement en cours avec deux autres retailers belges.<\/p>\n<p>\nMalgr\u00e9 ses perspectives prometteuses, l\u2019entreprise est toujours en conflit avec trois actionnaires minoritaires, qui ont entam\u00e9 un proc\u00e8s et exigent un prix \u00e9lev\u00e9 pour leurs actions restantes. N\u00e9anmoins l\u2019enseigne entend poursuivre son chemin par ses propres moyens, malgr\u00e9 les rumeurs d\u2019une possible reprise par le fabricant Dr. Oetker. Il y a eu, en effet, des pourparlers entre les deux entreprises, mais il n\u2019a jamais \u00e9t\u00e9 question de reprise, chose que d\u2019ailleurs les actionnaires ne souhaitent pas, apprend-on.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cette ann\u00e9e la cha\u00eene de pizz\u00e9rias Mamma Roma lance un nouveau concept, envisage l\u2019ouverture d\u2019au moins trois nouveaux restaurants en Flandre et va conclure des accords avec quelques grandes enseignes de distribution. L\u2019\u00e9ventuelle reprise par Dr. Oetker a \u00e9t\u00e9 d\u00e9finitivement \u00e9cart\u00e9e. Anvers, Bruges et Gand Mamma Roma a travers\u00e9 une ann\u00e9e difficile suite \u00e0 un [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30350,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30353","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La cha\u00eene de pizz\u00e9rias Mamma Roma lorgne la Flandre - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e la cha\u00eene de pizz\u00e9rias Mamma Roma lance un nouveau concept, envisage l\u2019ouverture d\u2019au 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