{"id":30364,"date":"2019-01-02T13:42:36","date_gmt":"2019-01-02T13:42:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/la-saga-du-retail-2018-amours-deces-et-divorces-2\/"},"modified":"2019-01-02T13:42:36","modified_gmt":"2019-01-02T13:42:36","slug":"la-saga-du-retail-2018-amours-deces-et-divorces-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/la-saga-du-retail-2018-amours-deces-et-divorces-2\/","title":{"rendered":"La saga du retail 2018 : amours, d\u00e9c\u00e8s et divorces"},"content":{"rendered":"

Il y en eu de l\u2019amour en 2018, beaucoup d\u2019amour : des mariages \u00e0 la pelle, tant royaux que commerciaux. Mais h\u00e9las, comme dans toute romance actuellement, il y a eu au moins autant de divorces.<\/p>\n

<\/p>\n

\nLiaisons passionnelles et mariages de raison<\/h2>\n

Que de flirts en 2018 ! Les nouvelles alliances d\u2019achats ont prolif\u00e9r\u00e9 comme des champignons (m\u00eame entre les rivaux Fnac Darty <\/strong>et MediaMarkt Saturn<\/strong><\/a>), les mariages les plus fous ont \u00e9t\u00e9 c\u00e9l\u00e9br\u00e9s (notamment celui d\u2019Unilever<\/strong> avec De Vegetarische Slager<\/strong><\/a>) et tous les continents se sont fait la cour.<\/p>\n

\nAinsi Walmart<\/strong> esp\u00e8re devenir \u2018big in Japan\u2019 aux c\u00f4t\u00e9s de Rakuten<\/strong><\/a>, ZEB<\/strong> a conquis plus de c\u0153urs en un an que n\u2019aurait pu le faire Casanova et Michael Kors <\/strong>se retire\u00a0avec Donatella Versace<\/strong> sur l\u2019\u00eele idyllique de Capri<\/strong><\/a>, o\u00f9 ensemble ils construiront un nid douillet de gloire d\u2019antan. Parlant de gloire pass\u00e9e : Kaufhof <\/strong>et Karstadt<\/strong>, eux aussi, ont scell\u00e9 leur union<\/a>, bien que le duo n\u2019ait jamais manifest\u00e9 aucun signe d\u2019attirance mutuelle.<\/p>\n

\nLe r\u00e8gne de la caisse touche \u00e0 sa fin<\/h2>\n

Et tout cela par crainte des Chinois, qui cette ann\u00e9e ont officiellement atterri \u00e0 Li\u00e8ge <\/a>? Ou surtout par crainte d\u2019Amazon<\/strong>, qui en 2018 s\u2019est invit\u00e9 dans nos maisons <\/a>\u2013 tout en respectant le RGPD bien entendu \u2013 et y pr\u00eate une oreille attentive.\u00a0Certains concurrents, comme Albert Heijn <\/strong>et Zalando<\/strong>, n’ont pas h\u00e9sit\u00e9 \u00e0 suivre l\u2019exemple. Passer commande via votre syst\u00e8me d\u2019\u00e9coute interne et faire livrer le colis par des cambrioleurs en possession de votre cl\u00e9\u00a0<\/a>\u00a0, voil\u00e0 l\u2019innovation par excellence de l\u2019ann\u00e9e \u00e9coul\u00e9e.<\/p>\n

\nAutre tendance marquante de 2018 : le paiement sans contact dans des magasins sans caisse. Quoi que, pas si marquante que \u00e7a, puisque le shopping sans caisse semble d\u00e9j\u00e0 d\u00e9pass\u00e9<\/a>. Actuellement pour faire sensation il faut carr\u00e9ment\u00a0lancer de v\u00e9ritables magasins-robots.\u00a0Demandez plut\u00f4t \u00e0\u00a0Carrefour<\/strong> : d\u00e9but 2018 le plan de transformation, qui pr\u00e9voyait ‘d\u2019all\u00e9ger’ le travail des caissi\u00e8res par des caisses self-scanning<\/a>, avait provoqu\u00e9 des gr\u00e8ves ; aujourd\u2019hui par contre un shop enti\u00e8rement automatis\u00e9<\/a>, sans personnel, ouvert 24 heures sur 24, n\u2019\u00e9tonne plus personne. Le r\u00e8gne de la caisse touche d\u00e9finitivement \u00e0 sa fin, pour s\u00fbr.<\/p>\n

\nUn \u00e9t\u00e9 torride<\/h2>\n

Mais revenons aux romances de 2018. L\u2019\u00e9t\u00e9 fut\u00a0torride au sens propre, comme au sens figur\u00e9. La chaleur a fait g\u00e9mir les rues commer\u00e7antes \u2013 mais pas de plaisir \u2013 et \u00e9tonnamment les e-commer\u00e7ants aussi. Eh oui, en 2018 l\u2019e-commerce a montr\u00e9 ses premiers signes de faiblesse. Zalando<\/strong> a plong\u00e9 profond\u00e9ment dans le rouge <\/a>et Asos<\/strong> a qualifi\u00e9 le mois de novembre de \u00ab pire mois de tous\u00a0 les temps \u00bb.<\/a><\/p>\n

\nC\u2019est pourquoi chez Ahold Delhaize <\/strong>ils s\u2019adonnent, sans aucune honte, \u00e0 des orgies sauvages : apr\u00e8s Albert Heijn<\/strong><\/a>, bol.com <\/strong>s\u2019est \u00e9galement accoupl\u00e9 \u00e0 BCC<\/strong> et d\u2019autres concurrents. \u00ab Joignez-vous \u00e0 nous! \u00bb, s\u2019\u00e9crie Wouter Kolk, CEO d\u2019AH. Le r\u00e9cent mariage entre Ahold et Delhaize ne semble d\u00e9j\u00e0 plus\u00a0assouvir les d\u00e9sirs du groupe fusionn\u00e9.<\/p>\n

Albert Heijn\u00a0de son c\u00f4t\u00e9 s\u2019en va conqu\u00e9rir le march\u00e9 belge en c\u00e9libataire<\/a>. Pour ceux qui pensaient que le Hollandais se comporterait en gentleman et laisserait \u00e0 son \u00e9pouse son march\u00e9 domestique, ils se sont compl\u00e8tement tromp\u00e9s. Bien que le pr\u00e9texte dans ce cas-ci soit un autre p\u00e9ril jaune, \u00e0 savoir l\u2019arriv\u00e9e imminente de Jumbo<\/strong><\/a>.<\/p>\n

\u00a0<\/p>\n

Bonjour les gilets jaunes, adieu les pailles<\/h2>\n

En 2018 beaucoup d\u2019amour aussi pour l\u2019environnement (exit les pailles en plastique <\/a>et bienvenue aux fauteuils en location d\u2019Ikea<\/strong><\/a>), pour l\u2019alimentation online\u00a0et pour les pop-ups en tous genres.<\/p>\n

\nMais\u00a0tout cela est-il\u00a0suffisant pour proclamer 2018 comme ‘Ann\u00e9e de l\u2019amour’ ? Non, loin de l\u00e0 : trop de bains de sang, de divorces difficiles et de bagarres ont terni l\u2019ann\u00e9e \u00e9coul\u00e9e. Outre les manifestations des gilets jaunes<\/a>, il y a eu les conflits retentissants entre Kaufland et Unilever<\/a>, Colruyt<\/strong> et Mars<\/strong><\/a>, Raf Simons <\/strong>et Calvin Klein<\/strong><\/a>, Primark<\/strong> et Van<\/strong>, pour n\u2019en citer que quelques-uns.<\/p>\n

\nHMV boucle la boucle<\/h2>\n

Mestdagh<\/strong> est en cours de revalidation<\/a>, tandis que H&M<\/strong> est en mauvaise sant\u00e9<\/a>. R\u00e9sign\u00e9s, ils ont assist\u00e9 au d\u00e9c\u00e8s de Sears<\/strong> <\/a>et Toys \u00ab\u00a0R\u00a0\u00bb Us<\/strong><\/a>, alors que McGrecor<\/strong> comme un spectre continue d\u2019errer et tente de rena\u00eetre de ses cendres pour la \u00e9ni\u00e8me fois<\/a>. Entretemps Blokker<\/strong> est maintenu dans un coma artificiel<\/a>, du moins jusqu\u2019\u00e0 ce que l\u2019h\u00e9ritage soit partag\u00e9.<\/p>\n

\nEt enfin, avec la deuxi\u00e8me faillite du disquaire britannique HMV<\/strong><\/a> la boucle est boucl\u00e9e : il y a cinq ans l\u2019enseigne de musique \u00e9tait l\u2019un des premiers grands dominos \u00e0 tomber et au moment m\u00eame o\u00f9 nous pensions que le dernier domino \u00e9tait\u00a0 tomb\u00e9, nous voil\u00e0 repartis pour un deuxi\u00e8me tour. Frans Colruyt pour sa part a d\u00e9cid\u00e9 de jeter l\u2019\u00e9ponge<\/a>. Peut-on lui donner tort ?<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Il y en eu de l\u2019amour en 2018, beaucoup d\u2019amour : des mariages \u00e0 la pelle, tant royaux que commerciaux. Mais h\u00e9las, comme dans toute romance actuellement, il y a eu au moins autant de divorces. Liaisons passionnelles et mariages de raison Que de flirts en 2018 ! Les nouvelles alliances d\u2019achats ont prolif\u00e9r\u00e9 comme […]<\/p>\n","protected":false},"author":1,"featured_media":30361,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30364","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLa saga du retail 2018 : amours, d\u00e9c\u00e8s et divorces - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Il y en eu de l\u2019amour en 2018, beaucoup d\u2019amour : des mariages \u00e0 la pelle, tant royaux que commerciaux. 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