{"id":30414,"date":"2019-01-04T10:47:38","date_gmt":"2019-01-04T10:47:38","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/alibaba-reprend-zalando\/"},"modified":"2019-01-04T10:47:38","modified_gmt":"2019-01-04T10:47:38","slug":"alibaba-reprend-zalando","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/alibaba-reprend-zalando\/","title":{"rendered":"Alibaba reprend Zalando ?"},"content":{"rendered":"

Des rumeurs d’une reprise par Alibaba <\/strong>font grimper le cours de l’action de Zalando<\/strong>. Les Chinois briguent une expansion europ\u00e9enne et visent certainement une entreprise telle que Zalando, semble-t-il. De simples suppositions ou pure v\u00e9rit\u00e9 ?<\/p>\n

<\/p>\n

L\u2019action reprend des couleurs gr\u00e2ce \u00e0 la rumeur d\u2019une reprise<\/h2>\n

\nLe cours de l’action Zalando a fortement augment\u00e9 depuis mercredi. Malgr\u00e9 des performances financi\u00e8res d\u00e9cevantes et le manque d’enthousiasme du g\u00e9ant du e-commerce lui-m\u00eame, l’action a augment\u00e9 de 6% gr\u00e2ce aux revendications d’un seul homme. Marcel M\u00fcnch, fondateur allemand de start-up et connaisseur de la Chine, affirme dans une interview accord\u00e9e au Handelsblatt qu’Alibaba souhaite reprendre Zalando.<\/p>\n

\u00a0<\/p>\n

Alibaba a pour objectif de s\u2019\u00e9tendre en Europe – comme en t\u00e9moigne notamment le pont a\u00e9rien vers Li\u00e8ge<\/a>. M\u00fcnch suppose d\u00e8s lors que les Chinois investiront tr\u00e8s prochainement dans des entreprises europ\u00e9ennes. Zalando semble ainsi \u00eatre un candidat \u00e0 l’acquisition<\/a> puisque la plateforme de mode compte d\u00e9j\u00e0 25 millions de clients europ\u00e9ens et qu’elle peut actuellement \u00eatre acquise pour un prix \u00ab relativement favorable \u00bb.<\/p>\n

\u00a0<\/p>\n

Ce n\u2019est pas la premi\u00e8re fois que Zalando et Alibaba se c\u00f4toient. Le retailer en ligne allemand avait d\u00e9j\u00e0 ouvert un flagshipstore num\u00e9rique sur la plateforme TMall Global <\/strong>d’Alibaba pour y proposer sa propre marque zLabels<\/strong>. \u00c9tant donn\u00e9 le peu de succ\u00e8s rencontr\u00e9, le retailer a \u00e9t\u00e9 contraint de le fermer rapidement. Toutefois, M\u00fcnch en conclut que Zalando aimerait \u00e9galement plaire aux consommateurs chinois, sans savoir comment s\u2019y prendre.<\/p>\n

\u00a0<\/p>\n

Alibaba \u00e9pie Zalando avec envie<\/h2>\n

Une possible situation win-win, donc ? Certainement, selon Jorg Snoeck, le fondateur de RetailDetail, qui a r\u00e9cemment visit\u00e9 Alibaba en Chine. \u00ab Cela fait longtemps que j\u2019estime qu’une prise de contr\u00f4le majeure est imminente. Nous constatons que les plateformes d’achat deviennent de plus en plus importantes. Aux Etats-Unis, Amazon <\/strong>est un moteur de recherche plus important que Google <\/strong>! Les consommateurs se tournent d’abord vers les plateformes lorsqu’ils recherchent quelque chose. \u00bb<\/p>\n

\u00a0<\/p>\n

Le mod\u00e8le d\u2019entreprise de Zalando demeure sous pression, avec des chiffres qui restent tr\u00e8s n\u00e9gatifs<\/a>, et a donc besoin d’argent frais. \u00ab Celui qui reprendra Zalando fait certainement partie des \u2018Big 7\u2019, les sept multinationales dominantes du moment. Amazon dispose d’une plate-forme, alors que Facebook <\/strong>repr\u00e9sente d\u00e9j\u00e0 un relais en quelque sorte. \u00bb<\/p>\n

\u00a0<\/p>\n

\u00ab Google semble avoir toutes ses chances, du moins s’il ne souhaite pas se laisser court-circuiter en Europe comme cela s\u2019est produit par Amazon aux Etats-Unis, mais l\u2019entreprise a certainement aussi envie et les moyens de conqu\u00e9rir la Chine. De plus, Alibaba \u00e9pie avec envie l’\u00e9norme quantit\u00e9 de donn\u00e9es des consommateurs europ\u00e9ens d\u00e9j\u00e0 r\u00e9colt\u00e9es par Zalando \u00bb, explique Snoeck.<\/p>\n

\u00a0<\/p>\n

Vous souhaitez visiter des g\u00e9ants retail chinois tels qu\u2019Alibaba ? Au mois de mars, RetailDetail et une trentaine de cadres sup\u00e9rieurs du secteur visiteront Shanghai, Hangzhou et Shenzhen pendant cinq jours. Attention : il ne reste que deux places disponibles.<\/a>
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Des rumeurs d’une reprise par Alibaba font grimper le cours de l’action de Zalando. Les Chinois briguent une expansion europ\u00e9enne et visent certainement une entreprise telle que Zalando, semble-t-il. De simples suppositions ou pure v\u00e9rit\u00e9 ? L\u2019action reprend des couleurs gr\u00e2ce \u00e0 la rumeur d\u2019une reprise Le cours de l’action Zalando a fortement augment\u00e9 depuis […]<\/p>\n","protected":false},"author":1,"featured_media":30411,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30414","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nAlibaba reprend Zalando ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Des rumeurs d'une reprise par Alibaba font grimper le cours de l'action de Zalando. 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