{"id":30441,"date":"2019-01-07T09:10:48","date_gmt":"2019-01-07T09:10:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/un-discounter-russe-defie-aldi-et-lidl\/"},"modified":"2019-01-07T09:10:48","modified_gmt":"2019-01-07T09:10:48","slug":"un-discounter-russe-defie-aldi-et-lidl","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-discounter-russe-defie-aldi-et-lidl\/","title":{"rendered":"Un discounter russe d\u00e9fie Aldi et Lidl"},"content":{"rendered":"<p>Les hard discounters <strong>Aldi<\/strong> et <strong>Lidl <\/strong>sont confront\u00e9s\u00a0\u00e0 un nouveau concurrent sur leur march\u00e9 domestique : <strong>Torgservis<\/strong>, un casseur de prix russe, qui serait jusqu\u2019\u00e0 20% meilleur march\u00e9, ouvrira un premier magasin \u00e0 Leipzig le 29 janvier.<\/p>\n<p><!--break--><\/p>\n<h2>\nAmbition: 100 magasins<\/h2>\n<p>La venue du nouveau concurrent avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e pr\u00e9c\u00e9demment, mais va maintenant se concr\u00e9tiser. Selon diff\u00e9rents m\u00e9dias allemands, Torgservis envisagerait l\u2019ouverture d\u2019au moins 100 magasins dans l\u2019Est de l\u2019Allemagne via sa filiale TS Markt. L\u2019enseigne op\u00e9rerait sous le nom Mere, la marque avec laquelle le retailer est d\u00e9j\u00e0 actif en Roumanie.<\/p>\n<p>\nLe premier point de vente, d\u2019une surface d\u2019environ 1000 m\u00b2, se situe dans un b\u00e2timent anciennement occup\u00e9 par Aldi et emploiera dix personnes. L\u2019assortiment comprendrait 70% de denr\u00e9es alimentaires \u00e0 bas prix, compl\u00e9t\u00e9es par des produits pour animaux domestiques, des articles m\u00e9nagers et de droguerie et des v\u00eatements.<\/p>\n<p>\nEn Russie Torgservis exploite avec succ\u00e8s quelque 800 magasins discount sous les enseignes Svetofor et Majak, dont le positionnement est inf\u00e9rieur \u00e0 celui d\u2019Aldi et Lidl : l\u2019assortiment comprend 1500 \u00e0 2000 produits \u2013 provenant parfois de stocks exc\u00e9dentaires \u2013 pr\u00e9sent\u00e9s sur des palettes dans un cadre d\u00e9pouill\u00e9.\u00a0 Les prix y seraient environ 20% plus bas que ceux pratiqu\u00e9s par les discounters. Torgservis est \u00e9galement actif en Roumanie, au Kazakhstan, en Azerba\u00efdjan et en Chine et lorgne aussi la Pologne.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les hard discounters Aldi et Lidl sont confront\u00e9s\u00a0\u00e0 un nouveau concurrent sur leur march\u00e9 domestique : Torgservis, un casseur de prix russe, qui serait jusqu\u2019\u00e0 20% meilleur march\u00e9, ouvrira un premier magasin \u00e0 Leipzig le 29 janvier. Ambition: 100 magasins La venue du nouveau concurrent avait d\u00e9j\u00e0 \u00e9t\u00e9 annonc\u00e9e pr\u00e9c\u00e9demment, mais va maintenant se concr\u00e9tiser. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30438,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30441","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un discounter russe d\u00e9fie Aldi et Lidl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les hard discounters Aldi et Lidl sont confront\u00e9s \u00e0 un nouveau concurrent sur leur march\u00e9 domestique : Torgservis, un casseur de prix russe, qui serait jusqu\u2019\u00e0 20% meilleur march\u00e9, ouvrira un premier 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