{"id":30445,"date":"2019-01-07T09:13:56","date_gmt":"2019-01-07T09:13:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/le-retaildetail-omnichannel-congress-se-focalise-sur-le-pragmatisme\/"},"modified":"2019-01-07T09:13:56","modified_gmt":"2019-01-07T09:13:56","slug":"le-retaildetail-omnichannel-congress-se-focalise-sur-le-pragmatisme","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/le-retaildetail-omnichannel-congress-se-focalise-sur-le-pragmatisme\/","title":{"rendered":"Le \u2018RetailDetail Omnichannel Congress\u2019 se focalise sur le pragmatisme"},"content":{"rendered":"<p>Comment en tant que retailer passer de l\u2019omnicanal \u00e0 l\u2019opticanal ? R\u00e9ponse le 31 janvier par des experts en la mati\u00e8re, tels qu\u2019<strong>Alibaba<\/strong>, <strong>CASA<\/strong>, <strong>Miinto<\/strong>, <strong>SafeShops<\/strong>, <strong>bpost,<\/strong> <strong>deversbox.be <\/strong>et \u2018last but not least\u2019 le professeur en retail Gino Van Ossel.<\/p>\n<p><!--break--><\/p>\n<h2>\nFaire les bons choix<\/h2>\n<p>Chaque ann\u00e9e RetailDetail se penche sur les tendances dominantes dans le domaine de l\u2019e-commerce et de la digitalisation lors d\u2019un \u00e9v\u00e9nement o\u00f9 les retailers partagent leurs \u2018bonnes pratiques\u2019 avec le public. L\u2019\u00e9dition 2019 du RetailDetail Omnichannel Congress s\u2019intitule <em>\u2018De l\u2019Omnicanal \u00e0 l\u2019Opticanal\u2019<\/em>, th\u00e8me qui fait r\u00e9f\u00e9rence au dernier ouvrage du professeur en retail Gino Van Ossel : \u2018Retail. De digitale hysterie voorbij\u2019. L\u2019auteur y <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/ne-dites-plus-omnicanal-mais-%E2%80%98opticanal%E2%80%99\" target=\"_blank\" rel=\"noopener\">plaide pour une approche pragmatique \u00e0 l\u2019\u00e8re de la digitalisation<\/a>. Il importe de trouver un juste \u00e9quilibre entre la force concurrentielle, l\u2019orientation client et la rentabilit\u00e9.<\/p>\n<p>\nC\u2019est pr\u00e9cis\u00e9ment ce point de vue que viendront illustrer les orateurs de cet \u00e9v\u00e9nement. Prenez l\u2019exemple de la cha\u00eene de d\u00e9coration d\u2019int\u00e9rieur CASA : en 2017 l\u2019enseigne a lanc\u00e9 sa strat\u00e9gie \u201920.20\u2019. Les ingr\u00e9dients ? Un concept de magasin inspirant, alli\u00e9 \u00e0 une v\u00e9ritable approche omnicanale avec un nouveau webshop, un service click&amp;collect et un service de livraison pour le mobilier de la maison et du jardin. Lucie Neyt, manager de la communication digitale, nous fera part des premiers r\u00e9sultats de cette nouvelle strat\u00e9gie.<\/p>\n<p>\nQuant \u00e0 Alibaba, plus besoin de le pr\u00e9senter, direz-vous. Bien au contraire : aujourd\u2019hui le g\u00e9ant chinois d\u2019internet est bien plus qu\u2019un webshop bon march\u00e9 proposant de l\u2019\u00e9lectronique grand public et des gadgets. Le groupe<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/%C2%AB-nous-sommes-la-porte-d%E2%80%99entr%C3%A9e-vers-la-chine-%C2%BB-roland-palmer-alibaba-benelux\" target=\"_blank\" rel=\"noopener\"> introduit \u00e9galement des marques europ\u00e9ennes en Asie<\/a>, offrant ainsi de belles opportunit\u00e9s \u00e0 de petites et moyennes entreprises du Benelux sur l\u2019\u00e9norme march\u00e9 qu\u2019est la Chine, o\u00f9 le pouvoir d\u2019achat ne cesse de grandir. Comment, concr\u00e8tement, faire le pas vers l\u2019Orient ? Annemarie Zondervan, business development manager, viendra r\u00e9pondre \u00e0 cette question.<\/p>\n<h2>\n\u2018Digitale durver\u2019 award (traduction : Oseur digital)<\/h2>\n<p>Et connaissez-vous d\u00e9j\u00e0 Miinto ? Cette plateforme de mode danoise aux ambitions europ\u00e9ennes, fait le lien entre les magasins physiques et les e-acheteurs et entend accompagner les boutiques de mode ind\u00e9pendantes dans leur aventure digitale. Pour ce faire l\u2019entreprise, convaincue que la mode se cr\u00e9\u00e9 en magasin, conclut des partenariats avec des marques et des boutiques multi-marques. Le propri\u00e9taire de <strong>Bestseller<\/strong> Anders Holch Povlsen est le principal investisseur. Le CEO Konrad A. Kierklo et le directeur du Benelux Marc Kooiman illustreront leur approche au Benelux.<\/p>\n<p>\nEt que penser de Versbox ? Henk De Vlieger, boucher \u00e0 Mariakerke, a gagn\u00e9, le \u2018Digitale Durver\u2019 award pour son innovation digitale dans l\u2019alimentation fra\u00eeche. DeVersbox.be permet au client de passer et payer une commande en ligne (viande, poisson, \u2026) et de venir la retirer au moment de son choix dans une armoire r\u00e9frig\u00e9r\u00e9e install\u00e9e pr\u00e8s du boucher ou du poissonnier local. Un concept qui conna\u00eet un d\u00e9ploiement rapide.<\/p>\n<p>\u00a0<\/p>\n<h2>Sixi\u00e8me \u2018Omnichannel Award\u2019<\/h2>\n<p>A la fin de la journ\u00e9e RetailDetail d\u00e9cernera l\u2019Omnichannel Award pour la sixi\u00e8me fois d\u00e9j\u00e0. Les noms des\u00a0 nomin\u00e9s seront r\u00e9v\u00e9l\u00e9s d\u2019ici peu et le public aura le dernier mot. Les vainqueurs des \u00e9ditions pr\u00e9c\u00e9dentes \u00e9taient : <strong>JBC<\/strong> (2018), <strong>Juttu <\/strong>(2017), <strong>Decathlon <\/strong>(2016), <strong>Schoenen Torfs <\/strong>(2015) et <strong>A.S. Adventure<\/strong> (2014).<\/p>\n<p>\nBref, suffisamment de raisons de ne pas manquer l\u2019\u00e9dition 2019 du RetailDetail Omnichannel Congress. L\u2019\u00e9v\u00e9nement aura lieu le 31 janvier \u00e0 UGC Mechelen. <a href=\"https:\/\/www.eventbrite.be\/e\/retaildetail-omnichannel-congress-2019-registration-53251022241?aff=eventoverzicht\" target=\"_blank\" rel=\"noopener\">Cliquez ici, pour de plus amples informations et pour r\u00e9server vos tickets<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment en tant que retailer passer de l\u2019omnicanal \u00e0 l\u2019opticanal ? R\u00e9ponse le 31 janvier par des experts en la mati\u00e8re, tels qu\u2019Alibaba, CASA, Miinto, SafeShops, bpost, deversbox.be et \u2018last but not least\u2019 le professeur en retail Gino Van Ossel. Faire les bons choix Chaque ann\u00e9e RetailDetail se penche sur les tendances dominantes dans le [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30442,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le \u2018RetailDetail Omnichannel Congress\u2019 se focalise sur le pragmatisme - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Comment en tant que retailer passer de l\u2019omnicanal \u00e0 l\u2019opticanal ? 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