{"id":30449,"date":"2019-01-07T16:00:46","date_gmt":"2019-01-07T16:00:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-nord-et-sud-font-campagne-ensemble-pour-une-alimentation-saine-2\/"},"modified":"2019-01-07T16:00:46","modified_gmt":"2019-01-07T16:00:46","slug":"aldi-nord-et-sud-font-campagne-ensemble-pour-une-alimentation-saine-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-nord-et-sud-font-campagne-ensemble-pour-une-alimentation-saine-2\/","title":{"rendered":"Aldi Nord et S\u00fcd font campagne ensemble pour une alimentation saine"},"content":{"rendered":"<p><strong>Aldi<\/strong> Nord et S\u00fcd entament la nouvelle ann\u00e9e par une campagne commune autour de l\u2019alimentation, l\u2019exercice physique et la sant\u00e9. L\u2019accent se situe sur la r\u00e9duction de sel et de sucre et sur l\u2019offre de fruits et l\u00e9gumes frais et de produits bios et v\u00e9g\u00e9tariens.<\/p>\n<p><!--break--><\/p>\n<h2>\nMoins de sel et de sucre<\/h2>\n<p>\u00ab Einfach besser leben \u00bb : tel est le slogan de la campagne avec laquelle les deux discounters souhaitent se positionner en tant que partenaire id\u00e9al pour une vie saine. Le c\u0153ur du message : pas besoin de se compliquer la vie ou de payer cher pour manger sainement et vivre mieux. Les deux retailers proposent des recettes saines et attirent l\u2019attention sur leur vaste assortiment de fruits et l\u00e9gumes frais, d\u2019alimentation biologique et de produits v\u00e9g\u00e9tariens et v\u00e9gans. En outre les consommateurs ont la possibilit\u00e9 de s\u2019inscrire en tant que \u2018testeur de produits\u2019 sur la plateforme aldi-inspiriert.de, en vue d\u2019\u00e9valuer trois nouvelles barres \u00e0 base de fruits et de noix qu\u2019Aldi S\u00fcd souhaite lancer au mois de mai. Aldi Nord aussi invite ses clients \u00e0 voter pour leurs recettes et produits favoris via ses canaux online.<\/p>\n<p>\nSous le d\u00e9nominateur \u2018Die ALDInative\u2019 la cha\u00eene partage \u00e9galement des conseils simples afin de r\u00e9duire ou remplacer le sucre dans certains plats.\u00a0 La r\u00e9duction de sucre et de sel est en effet un \u00e9l\u00e9ment cl\u00e9 pour le discounter. Depuis 2014 la composition de plus de 860 produits a \u00e9t\u00e9 adapt\u00e9e, ce qui a permis d\u2019\u00e9conomiser 400 tonnes de sel et environ 5.700 tonnes de sucre, notamment dans les p\u00e2tisseries, les c\u00e9r\u00e9ales pour petit-d\u00e9jeuner, les sodas, les produits laitiers et les produits pour enfants.<\/p>\n<p>\nCe n\u2019est pas la premi\u00e8res fois qu\u2019Aldi Nord et S\u00fcd m\u00e8nent une campagne commune. A l\u2019automne 2016 les deux enseignes s\u2019\u00e9taient associ\u00e9es pour une campagne d\u2019image en Allemagne avec pour slogan \u2018Einfach ist mehr\u2019. L\u2019an dernier certaines rumeurs \u00e9voquaient m\u00eame une possible fusion entre les deux groupes. M\u00eame si pour l\u2019instant il n\u2019en est pas question, les deux partenaires envisagent n\u00e9anmoins <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-nord-et-s%C3%BCd-ne-fusionnent-pas-mais-vont-collaborer-ensemble\" target=\"_blank\" rel=\"noopener\">une collaboration plus \u00e9troite au niveau des achats et du marketing<\/a>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aldi Nord et S\u00fcd entament la nouvelle ann\u00e9e par une campagne commune autour de l\u2019alimentation, l\u2019exercice physique et la sant\u00e9. L\u2019accent se situe sur la r\u00e9duction de sel et de sucre et sur l\u2019offre de fruits et l\u00e9gumes frais et de produits bios et v\u00e9g\u00e9tariens. Moins de sel et de sucre \u00ab Einfach besser leben [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi Nord et S\u00fcd font campagne ensemble pour une alimentation saine - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Aldi Nord et S\u00fcd entament la nouvelle ann\u00e9e par une campagne commune autour de l\u2019alimentation, l\u2019exercice physique et la sant\u00e9. L\u2019accent se situe sur la r\u00e9duction de sel et de sucre et sur l\u2019offre de fruits et l\u00e9gumes frais et de produits bios et v\u00e9g\u00e9tariens.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/aldi-nord-et-sud-font-campagne-ensemble-pour-une-alimentation-saine-2\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi Nord et S\u00fcd font campagne ensemble pour une alimentation saine - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Aldi Nord et S\u00fcd entament la nouvelle ann\u00e9e par une campagne commune autour de l\u2019alimentation, l\u2019exercice physique et la sant\u00e9. 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