{"id":30507,"date":"2019-01-10T09:32:18","date_gmt":"2019-01-10T09:32:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/albert-heijn-se-lance-dans-la-livraison-de-repas-chauds-2\/"},"modified":"2019-01-10T09:32:18","modified_gmt":"2019-01-10T09:32:18","slug":"albert-heijn-se-lance-dans-la-livraison-de-repas-chauds-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-se-lance-dans-la-livraison-de-repas-chauds-2\/","title":{"rendered":"Albert Heijn se lance dans la livraison de repas chauds"},"content":{"rendered":"<p>Le supermarch\u00e9 joue au restaurateur : \u00e0 partir du 11 janvier les clients amsterdamois d\u2019<strong>Albert Heijn <\/strong>pourront commander des repas chauds, pr\u00e9par\u00e9s dans une \u2018dark kitchen\u2019 et livr\u00e9s end\u00e9ans la demi-heure par <strong>Thuisbezorgd.nl <\/strong>et <strong>Deliveroo<\/strong>.<\/p>\n<p><!--break--><\/p>\n<h2>\nRepas frais<\/h2>\n<p>Avec cette initiative, baptis\u00e9e \u2018Allerhande Kookt\u2019, l\u2019enseigne franchit une nouvelle \u00e9tape dans le food service. \u00ab Nous constatons chez nos clients un besoin accru de bons repas, comme on les pr\u00e9pare chez soi, mais sans devoir se mettre aux fourneaux \u00bb, explique la directrice commerciale Marit van Egmond. \u00ab Les plats qu\u2019habituellement vous cuisineriez vous-m\u00eames, sont pr\u00e9par\u00e9s par nos soins et vous sont livr\u00e9s end\u00e9ans la demi-heure. \u00bb\u00a0<\/p>\n<p>\nDans une cuisine \u00e0 Amsterdam-West une \u00e9quipe d\u2019Allerhande Kookt pr\u00e9pare des repas frais aussi divers que du rendang avec des haricots et du riz basmati, du risotto aux champignons ou encore du hochepot au c\u00e9leri rave et chorizo. Tous ces plats, qui proviennent du vaste fichier de recettes d\u2019Allerhande,\u00a0 contiennent au moins 200 grammes de l\u00e9gumes. Les clients peuvent compl\u00e9ter les plats principaux avec des salades, boissons et desserts. L\u2019avantage de ce service r\u00e9side dans le fait que toutes le pr\u00e9parations sont regroup\u00e9es dans une seule commande. Plus besoin de commander son pot-au-feu et sa lasagne s\u00e9par\u00e9ment : tout est livr\u00e9 en m\u00eame temps. Pour le traitement des\u00a0 commandes et les livraisons AH s\u2019est associ\u00e9 aux plateformes Thuisbezorgd.nl en Deliveroo.<\/p>\n<p>\nLe projet s\u2019inscrit dans la strat\u00e9gie pr\u00e9conis\u00e9e par le CEO Wouter Kolk : vu la baisse de fr\u00e9quentation des supermarch\u00e9s classiques, ceux-ci devront endosser une autre fonction. Les courses se feront en ligne, tandis que les magasins seront des lieux d\u2019exp\u00e9rience et deviendront <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/albert-heijn-transforme-ses-supermarch%C3%A9s-en-centres-de-restauration-et-de-livraison\" target=\"_blank\" rel=\"noopener\">des centres de restauration et de livraison<\/a>. Selon Kolk, le march\u00e9 de la restauration hors domicile rec\u00e8le un \u00e9norme potentiel. Pr\u00e9c\u00e9demment l\u2019enseigne a introduit les concepts Bakery Caf\u00e9 et Deli Kitchen dans ses magasins et depuis d\u00e9cembre <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/ah-go-lance-un-projet-pilote-en-collaboration-avec-thuisbezorgdnl\" target=\"_blank\" rel=\"noopener\">AH to go et Thuisbezorgd.nl ont conclu un partenariat <\/a>\u00e0 Amsterdam, permettant aux clients de se faire livrer gratuitement des produits d\u2019Albert Heijn par e-bike.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le supermarch\u00e9 joue au restaurateur : \u00e0 partir du 11 janvier les clients amsterdamois d\u2019Albert Heijn pourront commander des repas chauds, pr\u00e9par\u00e9s dans une \u2018dark kitchen\u2019 et livr\u00e9s end\u00e9ans la demi-heure par Thuisbezorgd.nl et Deliveroo. Repas frais Avec cette initiative, baptis\u00e9e \u2018Allerhande Kookt\u2019, l\u2019enseigne franchit une nouvelle \u00e9tape dans le food service. \u00ab Nous constatons [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30504,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30507","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Albert Heijn se lance dans la livraison de repas chauds - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"A partir du 11 janvier les clients 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