{"id":30694,"date":"2019-01-17T16:53:58","date_gmt":"2019-01-17T16:53:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/primark-soffre-un-beau-noel\/"},"modified":"2019-01-17T16:53:58","modified_gmt":"2019-01-17T16:53:58","slug":"primark-soffre-un-beau-noel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-soffre-un-beau-noel\/","title":{"rendered":"Primark s\u2019offre un beau No\u00ebl"},"content":{"rendered":"

Primark<\/strong>, au moins une enseigne de mode qui se porte bien : durant le trimestre de fin d\u2019ann\u00e9e la cha\u00eene discount irlandaise a vu son chiffre d\u2019affaires augmenter de 4%. Les ventes de No\u00ebl se sont particuli\u00e8rement bien d\u00e9roul\u00e9es.<\/p>\n

<\/p>\n

\n+5% en Europe<\/h2>\n

Au cours du dernier trimestre de 2018 les ventes de Primark ont progress\u00e9 de 4%, en grande partie gr\u00e2ce \u00e0 la forte expansion en Europe et aux Etats-Unis : le retailer irlandais a termin\u00e9 l\u2019ann\u00e9e avec 364 magasins et une surface de vente fortement accrue. Sur base comparable par contre le chiffre d\u2019affaires affiche un l\u00e9ger recul. Le march\u00e9 europ\u00e9en a enregistr\u00e9 une hausse du chiffre d\u2019affaires de 5%, gr\u00e2ce \u00e0 la croissance en Belgique, en France et en Italie. Primark parle d\u2019un contexte \u00ab difficile \u00bb en Allemagne et d\u2019une am\u00e9lioration en Espagne malgr\u00e9 la faiblesse du march\u00e9.<\/p>\n

\nSur le march\u00e9 britannique la croissance s\u2019est limit\u00e9e \u00e0 1%, un r\u00e9sultat n\u00e9anmoins sup\u00e9rieur aux performances de bon nombre de concurrents, qui ont v\u00e9cu le pire Noel <\/a>depuis le d\u00e9but de la crise \u00e9conomique en 2008. La p\u00e9riode de No\u00ebl a d\u00e9pass\u00e9 les attentes<\/a>, commente le CFO John Bason dans le Financial Times : \u00ab No\u00ebl et la p\u00e9riode \u00e0 l\u2019approche de No\u00ebl ont \u00e9t\u00e9 difficiles pour les retailers. Mais les chiffres prouvent que Primark est sorti vainqueur. Le chiffre d\u2019affaires durant la p\u00e9riode de No\u00ebl a atteint un niveau record. \u00bb<\/p>\n

\nPas peur du Brexit<\/h2>\n

Le succ\u00e8s de Primark s\u2019explique par les investissements de la cha\u00eene dans les rues commer\u00e7antes et les magasins physiques, estime Bason \u00ab Lorsqu\u2019on regarde les enseignes dans les rues commer\u00e7antes, il est clair que certains retailers n\u2019investissent que tr\u00e8s peu. Ce n\u2019est pas le cas chez Primark. \u00bb<\/p>\n

\nLe CFO dit ne pas craindre le Brexit : \u00ab Primark vend des v\u00eatements d\u2019Asie du Sud-Est ou d\u2019ailleurs en direct au Royaume-Uni, qui ne passent donc pas par les pays de l\u2019UE ou qui vont en direct vers les 27 pays de l\u2019UE, sans passer par le Royaume-Uni. \u00bb
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Primark, au moins une enseigne de mode qui se porte bien : durant le trimestre de fin d\u2019ann\u00e9e la cha\u00eene discount irlandaise a vu son chiffre d\u2019affaires augmenter de 4%. Les ventes de No\u00ebl se sont particuli\u00e8rement bien d\u00e9roul\u00e9es. +5% en Europe Au cours du dernier trimestre de 2018 les ventes de Primark ont progress\u00e9 […]<\/p>\n","protected":false},"author":1,"featured_media":30691,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30694","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nPrimark s\u2019offre un beau No\u00ebl - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Primark, au moins une enseigne de mode qui se porte bien : durant le trimestre de fin d\u2019ann\u00e9e la cha\u00eene discount irlandaise a vu son chiffre d\u2019affaires augmenter de 4%. Les ventes de No\u00ebl se sont particuli\u00e8rement bien d\u00e9roul\u00e9es.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-soffre-un-beau-noel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primark s\u2019offre un beau No\u00ebl - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Primark, au moins une enseigne de mode qui se porte bien : durant le trimestre de fin d\u2019ann\u00e9e la cha\u00eene discount irlandaise a vu son chiffre d\u2019affaires augmenter de 4%. 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