{"id":30719,"date":"2019-01-18T12:32:18","date_gmt":"2019-01-18T12:32:18","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/ab-inbev-lance-de-la-biere-et-des-cocktails-en-capsules-2\/"},"modified":"2019-01-18T12:32:18","modified_gmt":"2019-01-18T12:32:18","slug":"ab-inbev-lance-de-la-biere-et-des-cocktails-en-capsules-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/ab-inbev-lance-de-la-biere-et-des-cocktails-en-capsules-2\/","title":{"rendered":"AB InBev lance de la bi\u00e8re et des cocktails en capsules"},"content":{"rendered":"<p>Une bi\u00e8re dans une capsule ou un cocktail en appuyant sur un bouton, c\u2019est d\u00e9sormais possible : <strong>AB InBev <\/strong>et <strong>Keurig Dr. Pepper <\/strong>lancent <strong>Drinkworks<\/strong>, un appareil pour boissons<em> \u2018single-serve\u2019<\/em>.<\/p>\n<p><!--break--><\/p>\n<h2>\nAlcool sous forme concentr\u00e9e<\/h2>\n<p>Drinkworks, d\u00e9j\u00e0 en vente \u00e0 St. Louis (au milieu des Etats-Unis), permet aux consommateurs de se servir une petite bi\u00e8re ou un cocktail \u00e0 l\u2019aide de capsules, comparables aux dosettes de caf\u00e9 de <strong>Nespresso<\/strong> ou <strong>Dolce Gusto<\/strong>. Le syst\u00e8me a \u00e9t\u00e9 imagin\u00e9 par AB InBev (le contenu des capsules a \u00e9t\u00e9 cr\u00e9\u00e9 dans le centre d\u2019innovation du groupe brassicole \u00e0 Louvain) et le fabricant de boissons Keurig Dr. Pepper (qui a mis au point l\u2019appareil).<\/p>\n<p>\nLes consommateurs peuvent ainsi se concocter divers cocktails (margarita, gin-tonic , mojito, \u2026) \u00e0 domicile par une simple pression sur le bouton. Les amateurs de bi\u00e8re ont le choix pour l\u2019instant entre une<strong> Bass<\/strong>, une <strong>Becks<\/strong> ou une <strong>Stella Artois Cidre<\/strong>. Les capsules contiennent l\u2019alcool et les ingr\u00e9dients requis sous forme concentr\u00e9e et la machine ajoute de l\u2019eau et \u00e9ventuellement de l\u2019acide carbonique pour les boissons p\u00e9tillantes.<\/p>\n<p>\nUlt\u00e9rieurement l\u2019id\u00e9e est d\u2019\u00e9largir l\u2019assortiment en y ajoutant du vin et des boissons non-alcoolis\u00e9es. Un tel drink \u00e0 domicile co\u00fbte quand m\u00eame quatre dollars (pour un cocktail), tandis que le prix de l\u2019appareil s\u2019\u00e9l\u00e8ve 299 dollars (260 euros).<\/p>\n<h2>\n\u00ab L\u2019exp\u00e9rience caf\u00e9 \u00e0 domicile \u00bb<\/h2>\n<p>\u00ab Avec Drinkworks il est plus facile de se pr\u00e9parer un cocktail chez soi. Les utilisateurs n\u2019ont pas \u00e0 tenir compte de recettes complexes \u00bb, explique Laure Stuyck, porte-parole d\u2019AB InBev, dans le journal De Tijd. \u00ab Drinkworks am\u00e8ne l\u2019exp\u00e9rience caf\u00e9 \u00e0 domicile. L\u2019appareil g\u00e9n\u00e8re moins de d\u00e9chets et les capsules p\u00e8sent 30% de moins que des boissons classiques. \u00bb<\/p>\n<p>\nPour l\u2019instant il s\u2019agit d\u2019un projet pilote, mais \u00e0 partir du mois de juin les appareils devraient \u00e9galement \u00eatre disponibles en Floride et en Californie. Toutefois, selon le brasseur, il n\u2019est pas question de d\u00e9ployer le syst\u00e8me en dehors de l\u2019Am\u00e9rique du Nord. La collaboration entre AB InBev et Keurig Dr. Pepper, connu pour ses marques <strong>Orangina<\/strong>, <strong>Schweppes<\/strong> ou encore <strong>7Up<\/strong>, pourrait n\u00e9anmoins \u00eatre int\u00e9ressante pour l\u2019Europe. Les deux entreprises ont d\u2019ailleurs d\u00e9j\u00e0 \u00e9t\u00e9 li\u00e9es via des actionnaires\u00a0 et des membres de conseils d\u2019administration communs, mais lancent d\u00e9sormais une premi\u00e8re innovation conjointe. Serait-ce le point de d\u00e9part\u00a0 d\u2019autres collaborations ?<br \/>\n\u00a0<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une bi\u00e8re dans une capsule ou un cocktail en appuyant sur un bouton, c\u2019est d\u00e9sormais possible : AB InBev et Keurig Dr. Pepper lancent Drinkworks, un appareil pour boissons \u2018single-serve\u2019. Alcool sous forme concentr\u00e9e Drinkworks, d\u00e9j\u00e0 en vente \u00e0 St. Louis (au milieu des Etats-Unis), permet aux consommateurs de se servir une petite bi\u00e8re ou [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30716,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30719","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev lance de la bi\u00e8re et des cocktails en capsules - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une bi\u00e8re dans une capsule 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