{"id":30751,"date":"2019-01-22T08:26:42","date_gmt":"2019-01-22T08:26:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-supermarche-independant-ploie-sous-la-concurrence-2\/"},"modified":"2019-01-22T08:26:42","modified_gmt":"2019-01-22T08:26:42","slug":"le-supermarche-independant-ploie-sous-la-concurrence-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-supermarche-independant-ploie-sous-la-concurrence-2\/","title":{"rendered":"Le supermarch\u00e9 ind\u00e9pendant ploie sous la concurrence"},"content":{"rendered":"

Les supermarch\u00e9s ind\u00e9pendants souffrent de la concurrence accrue et de la pression promotionnelle grandissante : leurs marges chutent, alors qu\u2019ils doivent investir. L\u2019arriv\u00e9e annonc\u00e9e de centaines de nouveaux supermarch\u00e9s en Belgique leur fait craindre le pire \u2026<\/p>\n

<\/p>\n

\nB\u00e9n\u00e9fice en baisse<\/h2>\n

Selon l\u2019organisation d\u2019ind\u00e9pendants Unizo, en 2017 le b\u00e9n\u00e9fice net des supermarch\u00e9s ind\u00e9pendants en Flandre a chut\u00e9 de 18,7% par rapport \u00e0 l\u2019ann\u00e9e auparavant. Sur une p\u00e9riode de trois ans il s\u2019agit d\u2019une baisse du b\u00e9n\u00e9fice net de 12,26%, \u00e9crit le journal De Standaard. Un exploitant de supermarch\u00e9 g\u00e9n\u00e8re un b\u00e9n\u00e9fice net d\u2019en moyenne 104.015 euros par an, mais pour les supermarch\u00e9s de plus petit format ce montant peut se limiter \u00e0 30.000 euros, voire moins.<\/p>\n

\nDans le contexte d\u2019une concurrence accrue, la situation de ces commer\u00e7ants ind\u00e9pendants est pr\u00e9occupante. Albert Heijn <\/strong>et Delhaize <\/strong>ont annonc\u00e9 l\u2019ouverture de 350 nouveaux magasins dans les trois ann\u00e9es \u00e0 venir<\/a>. Les autres enseignes feront de m\u00eame. Avec l\u2019arriv\u00e9e de Jumbo<\/strong>, la Belgique compte un nouveau casseur de prix et la pression promotionnelle continue d\u2019augmenter. Les offres du style \u20181+1 gratuit\u2019 p\u00e8sent sur le rendement, m\u00eame dans les cat\u00e9gories qui habituellement g\u00e9n\u00e8rent des marges plus \u00e9lev\u00e9es, comme le frais par exemple.<\/p>\n

\nPour survivre les ind\u00e9pendants sont oblig\u00e9s d\u2019investir, mais ne disposent pas des moyens n\u00e9cessaires. \u00ab Le paysage commercial \u00e9volue rapidement. Il faut r\u00e9guli\u00e8rement adapter son magasin et cela co\u00fbte de l\u2019argent. Le nouveau concept de Delhaize \u00e0 Nivelles est magnifique, mais il a co\u00fbt\u00e9 un million et demi d\u2019euros. Un budget qu\u2019il faut sortir de son b\u00e9n\u00e9fice \u00bb, commente Luc Ardies de Buurtsuper.be. La mont\u00e9e du e-commerce aussi confronte les commer\u00e7ants ind\u00e9pendants \u00e0 de grands d\u00e9fis, car pour l\u2019instant investir dans l\u2019online n\u2019est pas rentable.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Les supermarch\u00e9s ind\u00e9pendants souffrent de la concurrence accrue et de la pression promotionnelle grandissante : leurs marges chutent, alors qu\u2019ils doivent investir. L\u2019arriv\u00e9e annonc\u00e9e de centaines de nouveaux supermarch\u00e9s en Belgique leur fait craindre le pire \u2026 B\u00e9n\u00e9fice en baisse Selon l\u2019organisation d\u2019ind\u00e9pendants Unizo, en 2017 le b\u00e9n\u00e9fice net des supermarch\u00e9s ind\u00e9pendants en Flandre a […]<\/p>\n","protected":false},"author":1,"featured_media":30748,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLe supermarch\u00e9 ind\u00e9pendant ploie sous la concurrence - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les supermarch\u00e9s ind\u00e9pendants souffrent de la concurrence accrue et de la pression promotionnelle grandissante : leurs marges chutent, alors qu\u2019ils doivent investir. 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