{"id":30820,"date":"2019-01-24T09:23:47","date_gmt":"2019-01-24T09:23:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-ouvre-un-premier-magasin-urbain-en-plein-coeur-de-paris\/"},"modified":"2019-01-24T09:23:47","modified_gmt":"2019-01-24T09:23:47","slug":"ikea-ouvre-un-premier-magasin-urbain-en-plein-coeur-de-paris","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-ouvre-un-premier-magasin-urbain-en-plein-coeur-de-paris\/","title":{"rendered":"IKEA ouvre un premier magasin urbain en plein c\u0153ur de Paris"},"content":{"rendered":"<p>Le 6 mai, le g\u00e9ant su\u00e9dois de l&rsquo;ameublement <strong>IKEA <\/strong>ouvrira son premier v\u00e9ritable magasin urbain sans entrep\u00f4t libre-service \u00e0 Paris. \u00ab Ce concept nous permettra de r\u00e9pondre aux attentes des citadins \u00bb, semble-t-il.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\nHuiti\u00e8me IKEA \u00e0 et autour de Paris, et le plus petit de l\u2019enseigne<\/h2>\n<p>Ces derni\u00e8res ann\u00e9es, des rumeurs ont circul\u00e9 selon lesquelles IKEA \u00e9tait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/furniture\/ikea-envisage-l%E2%80%99ouverture-d%E2%80%99un-magasin-citadin-au-c%C5%93ur-de-paris\" target=\"_blank\" rel=\"noopener\">\u00e0 la recherche d\u2019un endroit appropri\u00e9 pour ouvrir un magasin urbain \u00e0 Paris<\/a>. C\u2019est chose faite. IKEA ouvrira son tout premier petit magasin urbain dans le centre commercial Madeleine situ\u00e9 sur le boulevard de la Madeleine. Il s\u2019agit du \u00a0huiti\u00e8me point de vente du g\u00e9ant de l\u2019ameublement \u00e0 Paris et en r\u00e9gion parisienne (sur un total de 34 magasins fran\u00e7ais), et le plus petit de l\u2019enseigne.<\/p>\n<p>\u00a0<\/p>\n<p>Le magasin urbain aura une superficie d\u2019<a href=\"https:\/\/www.lemonde.fr\/economie\/article\/2019\/01\/19\/ikea-a-paris-un-defi-pour-le-geant-de-l-ameublement_5411557_3234.html\" target=\"_blank\" rel=\"noopener\">\u00e0 peine 5.400 m\u00b2<\/a>, r\u00e9partis sur deux \u00e9tages : beaucoup plus petit que les fameuses bo\u00eetes de blocs bleues qui d\u00e9passent facilement les 20.000 m\u00b2. M\u00eame <a href=\"https:\/\/www.demorgen.be\/economie\/ikea-opent-eerste-stadswinkel-in-hamburg-b12413ca\/?referer=https:\/\/www.retaildetail.be\/nl\/news\/wonen\/ikea-opent-eerste-stadswinkel-hartje-parijs\" target=\"_blank\" rel=\"noopener\">la version pr\u00e9c\u00e9dente du concept de magasin urbain<\/a> (avec entrep\u00f4t libre-service) lanc\u00e9e par IKEA \u00e0 Hambourg comptait 18.000 m\u00b2. C\u2019est \u00e9vident que cela aura des cons\u00e9quences sur l&rsquo;assortiment. Au total, le magasin urbain ne proposera \u2018que\u2019 4.100 produits, dont 1.500 pourront \u00eatre emport\u00e9s imm\u00e9diatement par le client. A titre de comparaison, dans un IKEA classique, ce sont respectivement 9.000 et 4.500 r\u00e9f\u00e9rences. L&rsquo;accent est mis sur les produits de plus petite taille, ce qui, selon Walter Kadnar, PDG d&rsquo;IKEA France, est une \u00ab \u00e9vidence \u00bb lorsqu\u2019on sait que \u00ab la moiti\u00e9 de tous les appartements parisiens ont une superficie qui ne d\u00e9passe pas les 45m\u00b2 \u00bb.<\/p>\n<p>\u00a0<\/p>\n<h2>Commander en ligne et beaucoup plus de points d\u2019enl\u00e8vement<\/h2>\n<p>Les articles que le client ne peut pas emporter avec lui, pourront bien entendu \u00eatre command\u00e9s en ligne sur place. Le client viendra les retirer plus tard ou se fera livrer \u00e0 domicile. Les commandes sont trait\u00e9es dans trois grands entrep\u00f4ts en r\u00e9gion parisienne et, \u00e0 partir du mois prochain, dans un nouveau centre de distribution \u00e0 Gennevilliers.<\/p>\n<p>\u00a0<\/p>\n<p>IKEA France passe \u00e9galement \u00e0 la vitesse sup\u00e9rieure en ce qui concerne les livraisons. Le groupe vise \u00e0 quadrupler, en passant de 25 \u00e0 100, le nombre de points d\u2019enl\u00e8vement de colis de plus de 20 kg d&rsquo;ici fin ao\u00fbt. Des colis de plus petite taille devraient bient\u00f4t \u00eatre livrables dans plus de 7.000 points de collecte.<\/p>\n<p>\u00a0<\/p>\n<p>IKEA a pourtant test\u00e9 des magasins de plus petite taille ces derni\u00e8res ann\u00e9es, mais il s\u2019agissait surtout de magasins th\u00e9matiques \u00e9ph\u00e9m\u00e8res. Stockholm et Londres ont ainsi d\u00e9j\u00e0 accueilli un magasin de cuisine IKEA et Madrid un magasin de literie IKEA. L\u2019ann\u00e9e derni\u00e8re, la Norv\u00e8ge a test\u00e9 des magasins urbains qui \u00e9taient d\u2019anciens points de service et d\u2019enl\u00e8vement. <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/succ%C3%A8s-mitig%C3%A9-pour-les-petits-magasins-urbains-d%E2%80%99ikea\" target=\"_blank\" rel=\"noopener\">Ce test n\u2019a pas connu le succ\u00e8s escompt\u00e9<\/a>. Le g\u00e9ant su\u00e9dois de l&rsquo;ameublement pr\u00e9voit l\u2019ouverture d\u2019un magasin urbain \u00e0 Copenhague cette ann\u00e9e et un \u00e0 Londres l&rsquo;ann\u00e9e prochaine, \u00e0 l&rsquo;instar de celui de Paris.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 6 mai, le g\u00e9ant su\u00e9dois de l&rsquo;ameublement IKEA ouvrira son premier v\u00e9ritable magasin urbain sans entrep\u00f4t libre-service \u00e0 Paris. \u00ab Ce concept nous permettra de r\u00e9pondre aux attentes des citadins \u00bb, semble-t-il. \u00a0 Huiti\u00e8me IKEA \u00e0 et autour de Paris, et le plus petit de l\u2019enseigne Ces derni\u00e8res ann\u00e9es, des rumeurs ont circul\u00e9 selon [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30820","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IKEA ouvre un premier magasin urbain en plein c\u0153ur de Paris - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le 6 mai, le g\u00e9ant su\u00e9dois de l\u2019ameublement IKEA ouvrira son premier v\u00e9ritable magasin urbain sans entrep\u00f4t libre-service \u00e0 Paris. 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