{"id":30862,"date":"2019-01-25T09:42:13","date_gmt":"2019-01-25T09:42:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/des-geants-fmcg-vont-collecter-leurs-propres-dechets-demballage\/"},"modified":"2019-01-25T09:42:13","modified_gmt":"2019-01-25T09:42:13","slug":"des-geants-fmcg-vont-collecter-leurs-propres-dechets-demballage","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/des-geants-fmcg-vont-collecter-leurs-propres-dechets-demballage\/","title":{"rendered":"Des g\u00e9ants FMCG vont collecter leurs propres d\u00e9chets d\u2019emballage"},"content":{"rendered":"

De grands noms tels que P&G, Unilever, Nestl\u00e9, Coca-Cola et Carrefour lancent un projet pilote qui pr\u00e9voit la collecte d\u2019emballages vides chez le consommateur pour les r\u00e9utiliser. Ils veulent r\u00e9duire les d\u00e9chets et travailler de fa\u00e7on circulaire.<\/p>\n

<\/p>\n

\u00a0
\nComme le laitier d\u2019antan<\/h2>\n

Loop est le nom appropri\u00e9 donn\u00e9 au projet pilote que certaines des plus grandes multinationales de la distribution et du secteur FMCG lancent cette ann\u00e9e. Le projet d\u00e9marrera \u00e0 Paris au mois de mars prochain et sera d\u00e9ploy\u00e9 \u00e0 New York en mai. D\u2019autres villes canadiennes, japonaises, britanniques et am\u00e9ricaines suivront en 2019. C\u2019est l\u2019annonce faite par ces entreprises lors du Forum \u00e9conomique mondial de Davos.<\/p>\n

\u00a0<\/p>\n

Le concept imagin\u00e9 par l’entreprise de recyclage Terracycle peut \u00eatre compar\u00e9 au laitier d’antan qui d\u00e9posait le lait dans des bouteilles en verre au domicile du client et qui reprenait les bouteilles vides. Les consommateurs pourront faire leurs commandes sur une plate-forme en ligne commune et les produits seront livr\u00e9s dans un sac r\u00e9frig\u00e9rant sp\u00e9cifique. \u00a0Lors de la livraison suivante, les emballages vides sont repris pour \u00eatre r\u00e9utilis\u00e9s. Terracycle envisage l\u2019utilisation des services postaux pour combler le \u2018dernier kilom\u00e8tre\u2019<\/a>.<\/p>\n

\u00a0<\/p>\n

H\u00e4agen-Dazs dans des emballages en acier et des Pampers recycl\u00e9s<\/h2>\n

Pour que cette r\u00e9utilisation soit possible, les entreprises participantes (dont \u00e9galement PepsiCo et Tesco) doivent pr\u00e9voir des emballages adapt\u00e9s. Prenons l\u2019exemple du r\u00e9cipient en acier qui a d\u00e9j\u00e0 \u00e9t\u00e9 d\u00e9velopp\u00e9 pour H\u00e4agen-Dazs<\/strong> \u00e0 New York. \u00c0 Paris, PepsiCo pr\u00e9voit l\u2019utilisation de bouteilles en verre pour son jus de fruits Tropicana et des bo\u00eetes en acier pour le muesli Quaker<\/a>.<\/p>\n

\u00a0<\/p>\n

Procter & Gamble \u2013 le premier \u00e0 s\u2019\u00eatre lanc\u00e9 dans le projet, selon ses propres dires – a cr\u00e9\u00e9 des bouteilles en aluminium pour son shampooing Pantene ainsi que des brosses \u00e0 dents manuelles o\u00f9 il suffit de remplacer la t\u00eate de brosse, comme pour les brosses \u00e0 dents \u00e9lectriques. Cette brosse usag\u00e9e pourra ensuite \u00eatre recycl\u00e9e gr\u00e2ce au projet Loop, comme les couches-culottes Pampers et les serviettes hygi\u00e9niques usag\u00e9es d’ailleurs. Les clients devront payer une garantie pour ces emballages durables.<\/p>\n

\u00a0<\/p>\n

\u00ab Il est temps d’agir maintenant \u00bb\u00a0<\/h2>\n

\u00a0\u00ab Il est temps d’agir maintenant. Nous sommes d\u00e9termin\u00e9s \u00e0 exploiter la puissance de notre port\u00e9e mondiale et la force de nos marques mondiales famili\u00e8res pour faire passer les solutions durables \u00e0 un niveau sup\u00e9rieur. Les partenariats transformateurs sont la cl\u00e9 du succ\u00e8s de cette mission, car personne ne peut y arriver seul \u00bb, explique Virginie Helias, vice-pr\u00e9sidente de P&G.<\/p>\n

\u00a0<\/p>\n

Les entreprises sont contraintes d’innover et de trouver des solutions plus durables puisque de plus en plus de gouvernements interdisent le plastique jetable. Ainsi, vous avez l\u2019UE qui interdit le plastique jetable, la Grande-Bretagne qui a des plans ambitieux pour r\u00e9duire les d\u00e9chets plastiques et la France qui est sur le point d’adopter une loi sur l’\u00e9conomie circulaire.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

De grands noms tels que P&G, Unilever, Nestl\u00e9, Coca-Cola et Carrefour lancent un projet pilote qui pr\u00e9voit la collecte d\u2019emballages vides chez le consommateur pour les r\u00e9utiliser. Ils veulent r\u00e9duire les d\u00e9chets et travailler de fa\u00e7on circulaire. \u00a0 Comme le laitier d\u2019antan Loop est le nom appropri\u00e9 donn\u00e9 au projet pilote que certaines des plus […]<\/p>\n","protected":false},"author":1,"featured_media":30859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30862","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nDes g\u00e9ants FMCG vont collecter leurs propres d\u00e9chets d\u2019emballage - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De grands retail et FMCG lancent un projet pilote qui pr\u00e9voit la collecte d\u2019emballages vides chez le 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