{"id":30904,"date":"2019-01-28T11:00:53","date_gmt":"2019-01-28T11:00:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/greenyard-a-la-recherche-de-capital-apres-une-annee-difficile\/"},"modified":"2019-01-28T11:00:53","modified_gmt":"2019-01-28T11:00:53","slug":"greenyard-a-la-recherche-de-capital-apres-une-annee-difficile","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/greenyard-a-la-recherche-de-capital-apres-une-annee-difficile\/","title":{"rendered":"Greenyard \u00e0 la recherche de capital apr\u00e8s une ann\u00e9e difficile"},"content":{"rendered":"

La transformateur de fruits et l\u00e9gumes Greenyard<\/strong> a vu reculer tant son chiffre d\u2019affaires que son b\u00e9n\u00e9fice. Afin de r\u00e9duire ses lourdes dettes l\u2019entreprise a mis en place une \u00e9quipe de transformation et discute avec les banques.<\/p>\n

<\/p>\n

\n\u00ab Nouvelle m\u00e9thode de travail \u00bb<\/h2>\n

Au dernier trimestre de 2018 le chiffre d\u2019affaires a chut\u00e9 de 4,5%, annonce Greenyard Foods. Le b\u00e9n\u00e9fice brut op\u00e9rationnel (rebitda) est inf\u00e9rieur aux attentes et se situera aux alentours de 60 \u00e0 65 millions d\u2019euros sur l\u2019ensemble de l\u2019exercice 2018-2019, donc nettement moins que les 80 \u00e0 85 millions d\u2019euros pr\u00e9vus auparavant.<\/p>\n

\nLe groupe dit \u00eatre sous pression permanente de la grande distribution<\/a>, principalement en Allemagne et sur son march\u00e9 domestique belge. Les supermarch\u00e9s continuent d\u2019exiger des prix bas, tout en exigeant une qualit\u00e9 toujours sup\u00e9rieure, provoquant ainsi une hausse des co\u00fbts et la destruction de produits.<\/p>\n

\nC\u2019est pourquoi Greenyard entend devenir un partenaire int\u00e9gr\u00e9 verticalement pour le retail, tant pour le frais que pour le surgel\u00e9 : l\u2019entreprise se dit convaincue que \u00ab le march\u00e9 des fruits et l\u00e9gumes de l\u2019avenir sera g\u00e9r\u00e9 plus efficacement par un nombre limit\u00e9 de grands acteurs collaborant \u00e9troitement avec leurs clients \u00bb. A court terme ce mod\u00e8le de partenariat entra\u00eenera des d\u00e9fis et n\u00e9cessitera \u00ab une nouvelle m\u00e9thode de travail \u00bb, mais cela permettra d\u2019am\u00e9liorer les marges \u2013 qui chez Greenyard sont tr\u00e8s faibles \u2013 sur l\u2019ensemble de la cha\u00eene de valeur.<\/p>\n

\nPlan de redressement avec actions directes<\/h2>\n

De plus l\u2019an dernier le producteur de fruits et l\u00e9gumes a connu quelques revers internes : suite \u00e0 une contamination \u00e0 la bact\u00e9rie listeria dans une usine hongroise du groupe<\/a>, qui avait provoqu\u00e9 la mort de neuf personnes, Greenyard s\u2019est vu contraint de rappeler un grand nombre de produits et de fermer certaines lignes de production, afin qu\u2019elles puissent \u00eatre contr\u00f4l\u00e9es et d\u00e9contamin\u00e9es. Les rappels de produits ont co\u00fbt\u00e9 30 millions d\u2019euros Greenyard.<\/p>\n

\nAfin de r\u00e9duire son endettement Greenyard a d\u00e9j\u00e0 c\u00e9d\u00e9 sa division de terreaux fin 2018, mais cela ne semble pas suffisant vu les r\u00e9sultats d\u00e9cevants. Une \u00e9quipe de transformation a \u00e9t\u00e9 mise en place sous la houlette de Marc Zwaaneveld, qui rejoint la direction. Il aura pour mission d\u2019\u00e9laborer un plan de redressement avec des actions directes. Une r\u00e9organisation impliquant des \u00e9conomies n\u2019est donc pas exclue.<\/p>\n

\nEn outre Greenyard va entamer des discussions avec les banques dans les prochains jours afin d\u2019examiner les options. L\u2019entreprise envisage une augmentation de capital et \u00e9ventuellement d\u2019autres d\u00e9sinvestissements, indique le propri\u00e9taire Hein Deprez dans le journal De Tijd : \u00ab Pas d\u2019activit\u00e9s cl\u00e9s ou de divisions enti\u00e8res, mais plut\u00f4t des op\u00e9rations de vente et de leaseback dans l\u2019immobilier \u00bb, pr\u00e9cise-t-il.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

La transformateur de fruits et l\u00e9gumes Greenyard a vu reculer tant son chiffre d\u2019affaires que son b\u00e9n\u00e9fice. Afin de r\u00e9duire ses lourdes dettes l\u2019entreprise a mis en place une \u00e9quipe de transformation et discute avec les banques. \u00ab Nouvelle m\u00e9thode de travail \u00bb Au dernier trimestre de 2018 le chiffre d\u2019affaires a chut\u00e9 de 4,5%, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30904","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"\nGreenyard \u00e0 la recherche de capital apr\u00e8s une ann\u00e9e difficile - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La transformateur de fruits et l\u00e9gumes Greenyard a vu reculer tant son chiffre d\u2019affaires que son b\u00e9n\u00e9fice. 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