{"id":30949,"date":"2019-01-29T13:12:57","date_gmt":"2019-01-29T13:12:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nouveau-logo-pour-zara\/"},"modified":"2019-01-29T13:12:57","modified_gmt":"2019-01-29T13:12:57","slug":"nouveau-logo-pour-zara","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nouveau-logo-pour-zara\/","title":{"rendered":"Nouveau logo pour Zara"},"content":{"rendered":"<p>Zara, la cha\u00eene fast fashion appartenant au groupe espagnol <strong>Inditex<\/strong>, a d\u00e9voil\u00e9 un nouveau logo. Avec d\u2019\u00e9l\u00e9gants caract\u00e8res \u00e0 empattements <strong>Zara<\/strong> prend le contre-pied de la tendance actuelle, qui vise\u00a0 l\u2019\u00e9puration et le minimalisme.<\/p>\n<p><!--break--><\/p>\n<h2>\nR\u00e9actions mitig\u00e9es<\/h2>\n<p>Depuis sa fondation en 1975, c\u2019est la deuxi\u00e8me fois seulement que le retailer adapte son logo, bien que cette fois le changement soit plus marqu\u00e9 qu\u2019en 2010. Les lettres sont plus allong\u00e9es et plus rapproch\u00e9es. Le Z et le R sont orn\u00e9s de courbes \u00e9l\u00e9gantes.<\/p>\n<p>\nCe nouveau logo a \u00e9t\u00e9 con\u00e7u par l\u2019agence publicitaire <strong>Baron &amp; Baron<\/strong>, cr\u00e9\u00e9e par le Fran\u00e7ais Fabien Baron, connu surtout pour son travail pour Interview Magazine, Harper&rsquo;s Bazaar et le c\u00e9l\u00e8bre\u00a0 Sexbook de Madonna en 1992. Sur les r\u00e9seaux sociaux et les blogs de mode <a href=\"https:\/\/www.theindustry.fashion\/zara-unveils-new-logo-to-mixed-response\/\" target=\"_blank\" rel=\"noopener\">les r\u00e9actions sont mitig\u00e9es<\/a>. Certains observateurs parlent d\u2019une ressemblance entre le nouveau logo de Zara et le logo de Harper&rsquo;s Bazaar.<\/p>\n<p>\nCes derniers temps bon nombre de marques de mode et de luxe ont actualis\u00e9 leur logo. La plupart d\u2019entre elles ont opt\u00e9 pour une typographie \u00e9pur\u00e9e, minimaliste et sans empattements. Le fait que Zara aille contre-courant de cette tendance para\u00eet surprenant.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zara, la cha\u00eene fast fashion appartenant au groupe espagnol Inditex, a d\u00e9voil\u00e9 un nouveau logo. Avec d\u2019\u00e9l\u00e9gants caract\u00e8res \u00e0 empattements Zara prend le contre-pied de la tendance actuelle, qui vise\u00a0 l\u2019\u00e9puration et le minimalisme. R\u00e9actions mitig\u00e9es Depuis sa fondation en 1975, c\u2019est la deuxi\u00e8me fois seulement que le retailer adapte son logo, bien que cette [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":30946,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30949","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nouveau logo pour Zara - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Zara, la cha\u00eene fast fashion appartenant au groupe espagnol Inditex, a d\u00e9voil\u00e9 un nouveau logo. 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