{"id":30965,"date":"2019-01-30T11:32:41","date_gmt":"2019-01-30T11:32:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/louis-vuitton-signe-une-annee-record\/"},"modified":"2019-01-30T11:32:41","modified_gmt":"2019-01-30T11:32:41","slug":"louis-vuitton-signe-une-annee-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/louis-vuitton-signe-une-annee-record\/","title":{"rendered":"Louis Vuitton signe une ann\u00e9e record"},"content":{"rendered":"

Le groupe de luxe fran\u00e7ais LVMH <\/strong>a r\u00e9alis\u00e9 une ann\u00e9e record : le b\u00e9n\u00e9fice en hausse de pas moins de 21% a atteint pour la premi\u00e8re fois le cap des 10 milliards d\u2019euros. Comment ? En misant sur l\u2019exclusivit\u00e9.<\/p>\n

<\/p>\n

\nLa barre des 10 milliards d\u2019euros de b\u00e9n\u00e9fice atteinte<\/h2>\n

Pourquoi craindre la mont\u00e9e du discount ou la guerre commerciale sino-am\u00e9ricaine ? Visiblement LVMH ne s\u2019en inqui\u00e8te pas : l\u2019an dernier le groupe de luxe fran\u00e7ais, propri\u00e9taire de 70 marques, dont Bulgari<\/strong>, Louis Vuitton <\/strong>et Mo\u00ebt & Chandon<\/strong>, a vu son chiffre d\u2019affaires progresser de plus de 11% \u00e0 46,8 milliards d\u2019euros, soit pr\u00e8s de deux fois plus que la moyenne du march\u00e9 mondial.<\/p>\n

\nEt les b\u00e9n\u00e9fices du groupe sont encore plus impressionnants : le b\u00e9n\u00e9fice brut a atteint un niveau record de 10 milliards d\u2019euros. Ainsi la marge op\u00e9rationnelle s\u2019est \u00e9lev\u00e9e \u00e0 21,4%, en hausse de 1,9 point de pourcentage par rapport \u00e0 l\u2019ann\u00e9e auparavant. Quant au b\u00e9n\u00e9fice net, il s\u2019est \u00e9tabli \u00e0 6,35 milliards d\u2019euros, soit une hausse de 18%.<\/p>\n

\nUne politique bas\u00e9e sur les hausses des prix<\/h2>\n

La division mode et maroquinerie \u2013 qui repr\u00e9sente un tiers du chiffre d\u2019affaires du groupe\u00a0 \u2013 a r\u00e9alis\u00e9 d\u2019excellentes performances en 2018 : le chiffre d\u2019affaires y a augment\u00e9 de 21% \u00e0 4,9 milliards d\u2019euros. Louis Vuitton, marque phare de cette division, est \u00ab en pleine ascension, mais une ascension contr\u00f4l\u00e9e et s\u00e9lective \u00bb, souligne le PDG Bernard Arnault. Pour suivre ce rythme \u00e9lev\u00e9 Louis Vuitton ouvrira quatre ateliers suppl\u00e9mentaires en 2019.<\/p>\n

\nS\u00e9lectif et exclusif, deux mots qui r\u00e9sument parfaitement la strat\u00e9gie \u00e0 succ\u00e8s du holding fran\u00e7ais. Dans le rapport annuel du groupe, Arnault rappelle fi\u00e8rement que Louis Vuitton est la seule maison de mode \u00e0 ne pas organiser de soldes, ni de liquidations. Le PDG\u00a0 consid\u00e8re la politique de hausses de prix comme l\u2019un des facteurs de croissance.<\/p>\n

\nGuerre commerciale et gilets jaunes<\/h2>\n

Jusqu\u2019\u00e0 pr\u00e9sent LVMH ne semble pas encore avoir souffert de la guerre commerciale sino-am\u00e9ricaine. \u00ab Nous ne constatons pas de signes sp\u00e9cifiques de ralentissement sur le march\u00e9 chinois. Le march\u00e9 voit le verre \u00e0 moiti\u00e9 vide, alors que nous voyons le verre \u00e0 moiti\u00e9 plein \u00bb, commente le CFO Jean-Jacques Guiony.<\/p>\n

\nM\u00eame le mouvement des gilets jaunes n\u2019a pas eu de v\u00e9ritable impact sur LVMH : bien que certains samedis les magasins fran\u00e7ais aient d\u00fb fermer plus t\u00f4t que pr\u00e9vu, les clients ais\u00e9s ont tout simplement fait leur shopping le dimanche. Durant le dernier trimestre de l\u2019ann\u00e9e, \u00f4 combien important, le groupe a d\u2019ailleurs maintenu sa croissance sur quasi tous ses march\u00e9s : la r\u00e9gion asiatique (hormis le Japon) a vu son chiffre d\u2019affaires progresser de 15%, l\u2019Europe de +7%, tandis qu\u2019aux\u00a0 Etats-Unis la croissance s\u2019est ralentie \u00e0 5%.<\/p>\n

\nPour 2019 LVMH se montre optimiste, tout en restant prudent : le groupe \u00e9voque un avenir incertain et commence \u00e0 constituer d\u2019importants stocks pour la Grande-Bretagne en cas de Brexit sans accord. Une r\u00e9serve de quatre mois de champagne et de cognac est d\u00e9j\u00e0 en stock pour le Royaume-Uni.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le groupe de luxe fran\u00e7ais LVMH a r\u00e9alis\u00e9 une ann\u00e9e record : le b\u00e9n\u00e9fice en hausse de pas moins de 21% a atteint pour la premi\u00e8re fois le cap des 10 milliards d\u2019euros. Comment ? En misant sur l\u2019exclusivit\u00e9. La barre des 10 milliards d\u2019euros de b\u00e9n\u00e9fice atteinte Pourquoi craindre la mont\u00e9e du discount ou […]<\/p>\n","protected":false},"author":1,"featured_media":30962,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-30965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nLouis Vuitton signe une ann\u00e9e record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le groupe de luxe fran\u00e7ais LVMH a r\u00e9alis\u00e9 une ann\u00e9e record : le b\u00e9n\u00e9fice en hausse de pas moins de 21% a atteint pour la premi\u00e8re fois le cap des 10 milliards d\u2019euros. Comment ? En misant sur l\u2019exclusivit\u00e9.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/louis-vuitton-signe-une-annee-record\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Louis Vuitton signe une ann\u00e9e record - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le groupe de luxe fran\u00e7ais LVMH a r\u00e9alis\u00e9 une ann\u00e9e record : le b\u00e9n\u00e9fice en hausse de pas moins de 21% a atteint pour la premi\u00e8re fois le cap des 10 milliards d\u2019euros. Comment ? 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