{"id":31057,"date":"2019-02-04T15:04:13","date_gmt":"2019-02-04T15:04:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/laction-pour-enfants-de-delhaize-etouffee-par-le-plastique-2\/"},"modified":"2019-02-04T15:04:13","modified_gmt":"2019-02-04T15:04:13","slug":"laction-pour-enfants-de-delhaize-etouffee-par-le-plastique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/laction-pour-enfants-de-delhaize-etouffee-par-le-plastique-2\/","title":{"rendered":"L\u2019action pour enfants de Delhaize \u00e9touff\u00e9e par le plastique"},"content":{"rendered":"

Cette semaine Delhaize <\/strong>a \u00e9t\u00e9\u00a0fortement critiqu\u00e9\u00a0par des consommateurs soucieux de l\u2019environnement. En cause ? Le suremballage des petites briques\u00a0de construction (en plastique) offertes aux clients dans le cadre d\u2019une action d\u2019\u00e9pargne. Carrefour <\/strong>pour sa part supprime les cotons-tiges.<\/p>\n

<\/p>\n

\nR\u00e9actions n\u00e9gatives<\/h2>\n

Dans le cadre d\u2019une action de fid\u00e9lisation, qui a d\u00e9marr\u00e9\u00a0jeudi dernier,\u00a0 Delhaize offre \u00e0 ses clients une petite brique de construction par tranche d\u2019achat de 20 euros. En collectionnant ces petits blocs, du style LEGO, les enfants peuvent se construire leur propre supermarch\u00e9 miniature.<\/p>\n

\nMais \u00e0 l\u2019heure des marches pour le climat et des \u2018plastic attacks\u2019 cette action, qui avait d\u00e9j\u00e0 \u00e9t\u00e9 organis\u00e9e chez Albert Heijn <\/strong>en 2016, a \u00e9t\u00e9 mal accueillie par bon nombre de consommateurs irrit\u00e9s\u00a0par le suremballage :\u00a0chaque brique en plastique,\u00a0pr\u00e9sent\u00e9e sur une barquette en plastique, est emball\u00e9e dans un sachet en plastique. Les critiques sur les r\u00e9seaux sociaux ne se sont pas fait attendre.<\/p>\n

\nNouvelles actions contre les d\u00e9chets plastiques<\/h2>\n

Entretemps Delhaize s\u2019est excus\u00e9 publiquement et admet avoir commis une erreur. \u00ab Nous comprenons l\u2019indignation \u00bb, a d\u00e9clar\u00e9 le porte-parole Roel Dekelver sur Radio 1. Malgr\u00e9 tout l\u2019action se poursuivra, mais l\u2019enseigne au lion va pr\u00e9voir des poubelles \u00e0 chaque caisse o\u00f9 les clients pourront jeter les emballages plastiques, qui seront ensuite recycl\u00e9s.<\/p>\n

\nEn outre Delhaize\u00a0va\u00a0rencontrer\u00a0diverses organisations afin d\u2019examiner comment r\u00e9duire les d\u00e9chets plastiques en Belgique et promet de lancer de nouvelles actions dans les semaines et mois \u00e0 venir pour \u00e9viter les d\u00e9chets plastiques.<\/p>\n

\nCarrefour supprime les cotons-tiges en plastique<\/h2>\n

De son c\u00f4t\u00e9 Carrefour est le premier distributeur de Belgique \u00e0 arr\u00eater la vente de cotons-tiges en plastique. A partir du 1er mars ceux-ci disparaitront progressivement des rayons et seront remplac\u00e9s par des variantes avec un b\u00e2tonnet en papier.<\/p>\n

\nDans les semaines \u00e0 venir l\u2019enseigne va \u00e9galement cesser la vente de pailles, gobelets, couverts et verres en plastique \u00e0 usage unique. Ces articles seront remplac\u00e9s par des alternatives durables. Ainsi Carrefour anticipe de deux ans l\u2019interdiction europ\u00e9enne\u00a0du plastique jetable<\/a>.
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette semaine Delhaize a \u00e9t\u00e9\u00a0fortement critiqu\u00e9\u00a0par des consommateurs soucieux de l\u2019environnement. En cause ? Le suremballage des petites briques\u00a0de construction (en plastique) offertes aux clients dans le cadre d\u2019une action d\u2019\u00e9pargne. Carrefour pour sa part supprime les cotons-tiges. R\u00e9actions n\u00e9gatives Dans le cadre d\u2019une action de fid\u00e9lisation, qui a d\u00e9marr\u00e9\u00a0jeudi dernier,\u00a0 Delhaize offre \u00e0 ses […]<\/p>\n","protected":false},"author":1,"featured_media":31054,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31057","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nL\u2019action pour enfants de Delhaize \u00e9touff\u00e9e par le plastique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette semaine Delhaize a \u00e9t\u00e9 fortement critiqu\u00e9 par des consommateurs soucieux de l\u2019environnement. En cause ? 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