{"id":31208,"date":"2019-02-12T09:21:30","date_gmt":"2019-02-12T09:21:30","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lotus-sen-va-produire-son-speculoos-aux-etats-unis\/"},"modified":"2019-02-12T09:21:30","modified_gmt":"2019-02-12T09:21:30","slug":"lotus-sen-va-produire-son-speculoos-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lotus-sen-va-produire-son-speculoos-aux-etats-unis\/","title":{"rendered":"Lotus s\u2019en va produire son sp\u00e9culoos aux Etats-Unis"},"content":{"rendered":"<p><strong>Lotus Bakeries <\/strong>poursuit sa croissance : au second semestre le groupe ouvrira une usine aux Etats-Unis. Une \u00e9tape historique, car c\u2019est la premi\u00e8re fois que la biscuiterie produira son sp\u00e9culoos en dehors de la Belgique.<\/p>\n<p><!--break--><\/p>\n<h2>\nAnn\u00e9e record<\/h2>\n<p>2018 fut une ann\u00e9e record pour Lotus Bakeries. Ce lundi le CEO Jan Boone a annonc\u00e9 un dividende en hausse de pr\u00e8s de moiti\u00e9, l\u2019\u00e9quivalent d\u2019un tiers du b\u00e9n\u00e9fice brut d\u2019exploitation r\u00e9current. \u00ab Compar\u00e9 \u00e0 d\u2019autres entreprises cot\u00e9es en bourse c\u2019est relativement modeste \u00bb, admet Boone. \u00ab Dans les ann\u00e9es \u00e0 venir nous voulons continuer \u00e0 distribuer un tiers du b\u00e9n\u00e9fice et investir deux tiers dans l\u2019entreprise. \u00bb<\/p>\n<p>\nPour l\u2019instant ces investissements se concentrent avant tout \u00e0 l\u2019\u00e9tranger, l\u00e0 o\u00f9 les possibilit\u00e9s de croissance sont les plus \u00e9lev\u00e9es. Au second semestre de cette ann\u00e9e Lotus ouvrira une usine de sp\u00e9culoos sur la c\u00f4te Est des Etats-Unis : une premi\u00e8re, puisque jamais l\u2019entreprise n\u2019a encore produit de sp\u00e9culoos en dehors de la Belgique. \u00ab Tout comme en 2018, nous allons miser pleinement sur les Etats-Unis, la France, l\u2019Allemagne, la Chine et le Royaume-Uni ; des march\u00e9s o\u00f9 nous ne cessons de grandir. Si nous investissons l\u00e0-bas, le r\u00e9sultat sera imm\u00e9diatement \u00e9norme \u00bb, explique Boone.<\/p>\n<h2>\nBrexit<\/h2>\n<p>Autre march\u00e9 de croissance dans lequel Lotus est actif : celui des snacks naturels, sans sucres ajout\u00e9s. La plupart de ces friandises ne sont pas produites par Lotus, mais cela pourrait changer : \u00ab Au Royaume-Uni des marques comme Nakd, Trek et Kiddylicious sont fabriqu\u00e9es par diff\u00e9rents fournisseurs. Pour l\u2019instant cela ne changera pas. Mais notre strat\u00e9gie consiste \u00e0 fabriquer nous-m\u00eames les produits de nos grandes marques. Reste \u00e0 voir quand nous le ferons. \u00bb<\/p>\n<p>\nLe Royaume-Uni est un march\u00e9 important pour Lotus, qui importe en permanence des produits du Royaume-Uni vers l\u2019Europe et vice-versa. N\u00e9anmoins Boone ne s\u2019inqui\u00e8te pas du Brexit : \u00ab Nous nous sommes pr\u00e9par\u00e9s \u00e0 un Brexit dur, qui certes n\u2019a pas notre pr\u00e9f\u00e9rence. \u00bb Un tel Brexit pourrait jouer dans l\u2019avantage\u00a0 des snacks naturels, mais dans le d\u00e9savantage du sp\u00e9culoos. De plus, pour Lotus le ralentissement \u00e0 la douane est moins pr\u00e9occupant que pour d\u2019autres entreprises, puisque les produits du biscuitier ont une dur\u00e9e de conservation d\u2019un an.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotus Bakeries poursuit sa croissance : au second semestre le groupe ouvrira une usine aux Etats-Unis. Une \u00e9tape historique, car c\u2019est la premi\u00e8re fois que la biscuiterie produira son sp\u00e9culoos en dehors de la Belgique. Ann\u00e9e record 2018 fut une ann\u00e9e record pour Lotus Bakeries. Ce lundi le CEO Jan Boone a annonc\u00e9 un dividende [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31205,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31208","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lotus s\u2019en va produire son sp\u00e9culoos aux Etats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Lotus Bakeries poursuit sa croissance : au second semestre le groupe ouvrira une usine aux Etats-Unis. 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