{"id":3123,"date":"2013-05-17T09:52:42","date_gmt":"2013-05-17T09:52:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/un-debut-dannee-encourageant-pour-le-marche-de-lelectronique\/"},"modified":"2013-05-17T09:52:42","modified_gmt":"2013-05-17T09:52:42","slug":"un-debut-dannee-encourageant-pour-le-marche-de-lelectronique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/un-debut-dannee-encourageant-pour-le-marche-de-lelectronique\/","title":{"rendered":"Un d\u00e9but d\u2019ann\u00e9e encourageant pour le march\u00e9 de l\u2019\u00e9lectronique"},"content":{"rendered":"

La plus forte croissance pour la cat\u00e9gorie des smartphones \u00a0<\/h2>\n

Les t\u00e9l\u00e9coms, avec une croissance de 36%, sont sans conteste la cat\u00e9gorie connaissant la plus forte progression sur le march\u00e9 des \u2018Technical Consumer Goods\u2019,\u00a0 dont le rapport TEMAX Belgian de GfK<\/a> dresse le bilan. Ce segment repr\u00e9sente un chiffre d\u2019affaires de 240 millions d\u2019euros, y compris les accessoires (oreillettes, housses,\u00a0 \u2026).<\/p>\n

Cette tendance internationale se traduit \u00e9galement en Belgique<\/a> o\u00f9 au premier trimestre les ventes de smartphones ont d\u00e9pass\u00e9 celles des GSM classiques. Rien d\u2019\u00e9tonnant donc \u00e0 ce que \u00ab la 4G comme standard des t\u00e9l\u00e9coms mobiles r\u00e9alise une perc\u00e9e significative. \u00bb<\/p>\n

Par ailleurs GfK mentionne \u00e9galement le comeback discret du t\u00e9l\u00e9phone fixe. \u00ab Cette cat\u00e9gorie obtient de bons r\u00e9sultats, gr\u00e2ce \u00e0 son int\u00e9gration dans des formules combinant la t\u00e9l\u00e9phonie fixe et mobile, internet et la t\u00e9l\u00e9vision digitale. \u00bb<\/p>\n

\n
Les tablettes et ordinateurs en t\u00eate<\/h2>\n

Mais le plus gros chiffre d\u2019affaires des commer\u00e7ants en \u00e9lectronique continue \u00e0 provenir des produits IT. Outre les incontournables tablettes, qui ne cessent de progresser, la vente de notebooks et de desktops se porte bien aussi, avec pour r\u00e9sultat une croissance de pr\u00e8s de 19% \u00e0 442 millions d\u2019euros.<\/p>\n

Selon GfK, cette hausse du chiffre d\u2019affaires s\u2019explique en grande partie par la tendance lifestyle : le\u00a0 design, la couleur et les mat\u00e9riaux jouent un r\u00f4le de plus en plus important lors de l\u2019achat de hardware. \u00ab Souvent le prix est secondaire. Les consommateurs sont pr\u00eats \u00e0 payer plus pour un produit chic et branch\u00e9. \u00bb<\/p>\n

GfK pr\u00e9voit d\u2019ailleurs une excellente ann\u00e9e pour cette branche : \u00ab Les nouveaut\u00e9s, telles que les \u00e9crans tactiles et les appareils ultra plats, combin\u00e9es aux services cloud, boosteront le march\u00e9. \u00bb<\/p>\n

\n
Bilan mitig\u00e9 pour l\u2019\u00e9lectrom\u00e9nager<\/h2>\n

Alors que le petit \u00e9lectrom\u00e9nager progresse de 4,8% (\u00e0 107 millions d\u2019euros), le gros \u00e9lectro r\u00e9gresse de 2,5% (\u00e0 299 millions d\u2019euros). Parmi les petits appareils m\u00e9nagers, les machines \u00e0 expresso connaissent un second souffle (+2%). D\u2019ailleurs la cat\u00e9gorie \u2018petit d\u00e9jeuner\u2019 dans son ensemble (bouilloires \u00e9lectriques et grille-pains) est en hausse. M\u00eame constat pour les brosses \u00e0 dents et les rasoirs \u00e9lectriques et autres appareils de soins personnels, qui se vendent mieux que l\u2019ann\u00e9e derni\u00e8re.<\/p>\n

Quant au gros \u00e9lectrom\u00e9nager, seul le segment des s\u00e8che-linge se maintient, gr\u00e2ce aux appareils \u2018plus chers\u2019 avec pompe \u00e0 chaleur et capacit\u00e9 sup\u00e9rieure. Les frigos et cong\u00e9lateurs affichent de faibles performances. Pour ce qui est des tables de cuisson, la technologie de l\u2019induction a pris le pouvoir.<\/p>\n

\n
L\u2019\u00e9lectronique grand public largement dans le rouge<\/h2>\n

Les autres cat\u00e9gories traversent une p\u00e9riode difficile : tandis que la photographie reste plus au moins stable (-0,8% \u00e0 54 millions d\u2019euros, gr\u00e2ce aux appareils photos reflex et objectifs interchangeables) , la cat\u00e9gorie \u2018bureau\u2019 (- 8% \u00e0 133 millions d\u2019euros) et principalement l\u2019\u00e9lectronique grand public (-16,4% \u00e0 269 millions d\u2019euros) sont en forte perte de vitesse.<\/p>\n

La r\u00e9gression des cam\u00e9scopes, GPS , lecteurs\/enregistreurs DVD se poursuit, mais \u00e0 pr\u00e9sent la vente de t\u00e9l\u00e9viseurs chute \u00e9galement. L\u2019une des seules notes positives dans cette cat\u00e9gorie provient des Soundbar-speakers, qui b\u00e9n\u00e9ficient encore de la r\u00e9duction de prix du mois de septembre\u00a0 de l\u2019ann\u00e9e derni\u00e8re. \u00ab L\u2019ann\u00e9e 2013\u00a0 s\u2019annonce \u00e0\u00a0 nouveau pleine de d\u00e9fis pour le march\u00e9 de l\u2019\u00e9lectronique grand public \u00bb, estime GfK.<\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

La plus forte croissance pour la cat\u00e9gorie des smartphones \u00a0 Les t\u00e9l\u00e9coms, avec une croissance de 36%, sont sans conteste la cat\u00e9gorie connaissant la plus forte progression sur le march\u00e9 des \u2018Technical Consumer Goods\u2019,\u00a0 dont le rapport TEMAX Belgian de GfK dresse le bilan. Ce segment repr\u00e9sente un chiffre d\u2019affaires de 240 millions d\u2019euros, y […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3123","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"\nUn d\u00e9but d\u2019ann\u00e9e encourageant pour le march\u00e9 de l\u2019\u00e9lectronique - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/un-debut-dannee-encourageant-pour-le-marche-de-lelectronique\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Un d\u00e9but d\u2019ann\u00e9e encourageant pour le march\u00e9 de l\u2019\u00e9lectronique - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La plus forte croissance pour la cat\u00e9gorie des smartphones \u00a0 Les t\u00e9l\u00e9coms, avec une croissance de 36%, sont sans conteste la cat\u00e9gorie connaissant la plus forte progression sur le march\u00e9 des \u2018Technical Consumer Goods\u2019,\u00a0 dont le rapport TEMAX Belgian de GfK dresse le bilan. 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