{"id":31242,"date":"2019-02-13T09:10:34","date_gmt":"2019-02-13T09:10:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/un-partage-de-poste-pour-transformer-greenyard-2\/"},"modified":"2019-02-13T09:10:34","modified_gmt":"2019-02-13T09:10:34","slug":"un-partage-de-poste-pour-transformer-greenyard-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/un-partage-de-poste-pour-transformer-greenyard-2\/","title":{"rendered":"Un partage de poste pour transformer Greenyard"},"content":{"rendered":"<p>Le fournisseur de fruits et l\u00e9gumes <strong>Greenyard <\/strong>compte d\u00e9sormais deux PDG. Marc Zwaaneveld rejoint Hein Deprez \u00e0 la t\u00eate de l\u2019entreprise pour pouvoir r\u00e9aliser sa transformation indispensable de mani\u00e8re optimale.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Des plans d\u2019action concrets<\/h2>\n<p>Alors que Deprez se concentrera davantage sur le d\u00e9ploiement du mod\u00e8le de partenariat strat\u00e9gique avec les retailers, Zwaaneveld veillera \u00e0 ce que le plan de transformation de l\u2019entreprise soit impl\u00e9ment\u00e9 de fa\u00e7on encadr\u00e9e, efficace et transparente. Greenyard pourra ainsi b\u00e9n\u00e9ficier rapidement et efficacement d\u2019une nouvelle dynamique, pr\u00e9cise le communiqu\u00e9 de presse. Pour l\u2019instant, l\u2019entreprise est en train de pr\u00e9parer des plans d\u2019action concrets en collaboration avec un bureau de conseil externe.\u00a0<br \/>\n\u00a0<\/p>\n<p>Le chiffre d\u2019affaires et le b\u00e9n\u00e9fice de Greenyard ont fortement chut\u00e9 l\u2019ann\u00e9e derni\u00e8re en raison de nombreux contretemps (un \u00e9t\u00e9 sec et une infection \u00e0 la list\u00e9riose en Hongrie), mais <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/greenyard-%C3%A0-la-recherche-de-capital-apr%C3%A8s-une-ann%C3%A9e-difficile\" target=\"_blank\" rel=\"noopener\">\u00e9galement \u00e0 cause de la pression croissante sur les prix exerc\u00e9e par les supermarch\u00e9s<\/a>. L&rsquo;entreprise est tr\u00e8s endett\u00e9e et il y a deux semaines, elle annon\u00e7ait qu&rsquo;il \u00e9tait n\u00e9cessaire d\u2019impl\u00e9menter une nouvelle fa\u00e7on de travailler : elle souhaite devenir un partenaire verticalement int\u00e9gr\u00e9 tant pour les produits frais que les produits surgel\u00e9s. Un tel mod\u00e8le de partenariat devrait am\u00e9liorer les marges. Pour donner forme \u00e0 cette transformation, l&rsquo;entreprise a d\u00e9nich\u00e9 Zwaaneveld chez Van Gansewinkel fin janvier, l\u2019entreprise de traitement des d\u00e9chets o\u00f9 il exer\u00e7ait la fonction de chief transformation officer. On peut parler d\u2019une promotion rapide.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fournisseur de fruits et l\u00e9gumes Greenyard compte d\u00e9sormais deux PDG. Marc Zwaaneveld rejoint Hein Deprez \u00e0 la t\u00eate de l\u2019entreprise pour pouvoir r\u00e9aliser sa transformation indispensable de mani\u00e8re optimale. \u00a0 Des plans d\u2019action concrets Alors que Deprez se concentrera davantage sur le d\u00e9ploiement du mod\u00e8le de partenariat strat\u00e9gique avec les retailers, Zwaaneveld veillera \u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31239,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31242","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Un partage de poste pour transformer Greenyard - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le fournisseur de fruits et l\u00e9gumes Greenyard compte d\u00e9sormais deux PDG. 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