{"id":31319,"date":"2019-02-15T10:36:59","date_gmt":"2019-02-15T10:36:59","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/mars-et-agecore-colruyt-parviennent-a-un-accord\/"},"modified":"2019-02-15T10:36:59","modified_gmt":"2019-02-15T10:36:59","slug":"mars-et-agecore-colruyt-parviennent-a-un-accord","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mars-et-agecore-colruyt-parviennent-a-un-accord\/","title":{"rendered":"Mars et Agecore (Colruyt) parviennent \u00e0 un accord"},"content":{"rendered":"<p>Un accord entre le fabricant de la marque <strong>Mars <\/strong>et l\u2019alliance d\u2019achat europ\u00e9enne <strong>Agecore <\/strong>(dont <strong>Colruyt <\/strong>fait partie) vient d\u2019\u00eatre conclu apr\u00e8s un boycott qui a dur\u00e9 plus de deux mois.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Les d\u00e9tails n\u2019ont pas \u00e9t\u00e9 d\u00e9voil\u00e9s<\/h2>\n<p>Le conflit entre les deux partenaires commerciaux \u00e9tait perceptible d\u00e9but d\u00e9cembre, lorsque plusieurs produits dont Bounty, M&amp;M&rsquo;s et Pedigree notamment, n\u2019\u00e9taient plus disponibles dans les rayons du leader du march\u00e9 allemand <strong>Edeka <\/strong>et chez Colruyt en Belgique. La centrale d&rsquo;achat Agecore renfor\u00e7ait ainsi <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-en-conflit-avec-mars-et-red-bull\" target=\"_blank\" rel=\"noopener\">sa demande de r\u00e9duire les prix d&rsquo;achat d&rsquo;au moins 0,8%<\/a>. Fin janvier, aucune solution n&rsquo;avait \u00e9t\u00e9 trouv\u00e9e et <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-conflit-entre-colruyt-et-mars-persiste\" target=\"_blank\" rel=\"noopener\">de plus en plus de r\u00e9f\u00e9rences disparaissaient des rayons<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Pourtant aujourd&rsquo;hui, un \u00ab accord de la Saint-Valentin \u00bb semble avoir \u00e9t\u00e9 trouv\u00e9 : nos coll\u00e8gues allemands du Lebensmittel Zeitung rapportent de bonnes sources que <a href=\"https:\/\/www.lebensmittelzeitung.net\/handel\/Konditionenstreit-Mars-und-Edeka-einigen-sich-139524?crefresh=1\" target=\"_blank\" rel=\"noopener\">le conflit a \u00e9t\u00e9 r\u00e9solu<\/a>. Toutefois, les d\u00e9tails de l&rsquo;accord n\u2019ont pas \u00e9t\u00e9 d\u00e9voil\u00e9s &#8211; et ne sont g\u00e9n\u00e9ralement pas divulgu\u00e9s. On s&rsquo;attend maintenant \u00e0 ce que les produits touch\u00e9s soient bient\u00f4t \u00e0 nouveau disponibles dans les magasins.<\/p>\n<p>\u00a0<\/p>\n<p>L&rsquo;alliance d&rsquo;achat AgeCore repr\u00e9sente un chiffre d&rsquo;affaires de pr\u00e8s de 140 milliards d&rsquo;euros en Europe. Elle est compos\u00e9e des cha\u00eenes Colruyt, Edeka, Coop (Suisse), Intermarch\u00e9 (France), Conad (Italie) et Eroski (Espagne). Ce boycott n\u2019\u00e9tait d\u2019ailleurs pas une premi\u00e8re pour le groupement d\u2019achat qui avait d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/nestl%C3%A9-et-colruyt-enterrent-la-hache-de-guerre\" target=\"_blank\" rel=\"noopener\">exerc\u00e9 une pression similaire<\/a> sur <strong>PepsiCo <\/strong>et <strong>Nestl\u00e9<\/strong>.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un accord entre le fabricant de la marque Mars et l\u2019alliance d\u2019achat europ\u00e9enne Agecore (dont Colruyt fait partie) vient d\u2019\u00eatre conclu apr\u00e8s un boycott qui a dur\u00e9 plus de deux mois. \u00a0 Les d\u00e9tails n\u2019ont pas \u00e9t\u00e9 d\u00e9voil\u00e9s Le conflit entre les deux partenaires commerciaux \u00e9tait perceptible d\u00e9but d\u00e9cembre, lorsque plusieurs produits dont Bounty, M&amp;M&rsquo;s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mars et Agecore (Colruyt) parviennent \u00e0 un accord - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Un accord entre le fabricant de la marque Mars et l\u2019alliance d\u2019achat europ\u00e9enne Agecore (dont Colruyt fait partie) vient d\u2019\u00eatre conclu apr\u00e8s un boycott qui a dur\u00e9 plus de deux mois.\" 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