{"id":31354,"date":"2019-02-18T14:18:42","date_gmt":"2019-02-18T14:18:42","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/est-ce-la-fin-du-ticket-de-caisse-papier-2\/"},"modified":"2019-02-18T14:18:42","modified_gmt":"2019-02-18T14:18:42","slug":"est-ce-la-fin-du-ticket-de-caisse-papier-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/est-ce-la-fin-du-ticket-de-caisse-papier-2\/","title":{"rendered":"Est-ce la fin du ticket de caisse papier ?"},"content":{"rendered":"

De plus en plus de retailers proposent un ticket de caisse num\u00e9rique \u00e0 leurs clients. C’est mieux pour l’environnement et plus facile pour les clients. Toutes les grandes cha\u00eenes de magasins ne sont pourtant pas pr\u00eates pour une num\u00e9risation compl\u00e8te et il existe des restrictions l\u00e9gales.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Des exp\u00e9rimentations<\/h2>\n

Cela fait trois semaines qu\u2019Albert Heijn<\/strong> Belgique demande \u00e0 ses clients s\u2019ils souhaitent recevoir un ticket de caisse<\/a>. \u00ab Si la r\u00e9ponse est non, nous ne l\u2019imprimons pas \u00bb explique la porte-parole Sally Herygers. \u00ab Si le client devait changer d\u2019avis et qu\u2019il souhaite quand m\u00eame recevoir ce ticket de caisse, il peut en demander une copie \u00e0 l\u2019accueil. \u00bb Cette mesure permet \u00e0 la cha\u00eene d\u2019\u00e9conomiser un tiers du papier destin\u00e9 \u00e0 l\u2019impression des tickets de caisse.<\/p>\n

\u00a0<\/p>\n

Le magasin de v\u00eatements Zeb <\/strong>fait \u00e9galement de nombreuses exp\u00e9riences en la mati\u00e8re. Lors de chaque achat, le personnel en caisse demande si le client est d’accord de recevoir le bon de caisse par mail. \u00ab La plupart des clients estiment que le re\u00e7u num\u00e9rique est le plus appropri\u00e9 \u00bb, explique la porte-parole Erika Mees, \u00ab car il est plus facile \u00e0 conserver au cas o\u00f9 ils voudraient \u00e9changer l’article achet\u00e9. Et bien \u00e9videmment, les consid\u00e9rations environnementales jouent \u00e9galement un r\u00f4le. Nous avons \u00e9conomis\u00e9 une tonne de papier depuis que nous avons introduit le re\u00e7u num\u00e9rique.<\/p>\n

\u00a0<\/p>\n

Les exemples mentionn\u00e9s ci-dessus ne sont pas des exceptions. Prenons comme exemple Jules, A.S Adventure, JBC et Decathlon qui exp\u00e9rimentent \u00e9galement ces tickets de caisse num\u00e9riques. Pour l\u2019expert retail Jorg Snoeck, il est \u00e9vident que le re\u00e7u papier se meurt. \u00ab Pourquoi devrions-nous encore imprimer tous ces bons de caisse en ces temps de marches climatiques ? Pour l’instant, nous maintenons un syst\u00e8me offline et un syst\u00e8me online c\u00f4te \u00e0 c\u00f4te, mais le moment est arriv\u00e9 de faire un choix. Si le ticket de caisse est transmis par courriel, les clients peuvent l’imprimer \u00e0 la maison si n\u00e9cessaire. Mais croyez-moi, on se d\u00e9barrassera bient\u00f4t de toute cette paperasse. \u00bb<\/p>\n

\u00a0<\/p>\n

Objections et ambigu\u00eft\u00e9s<\/h2>\n

Des cha\u00eenes de supermarch\u00e9s comme Colruyt, Carrefour et Delhaize sont moins avanc\u00e9s dans ce dossier et expriment davantage d’objections. Chez Colruyt, Hanne Poppe souligne que le fait de demander aux clients s’ils souhaitent ou non un ticket de caisse aura un impact sur la cadence en caisse. Elle souligne \u00e9galement que le ticket actuel est un v\u00e9ritable moyen de communication pour Colruyt. \u00ab Il garantit une transparence compl\u00e8te et le client a cette garantie de pouvoir v\u00e9rifier la facture imm\u00e9diatement et de s\u2019adresser \u00e0 un employ\u00e9 en cas de probl\u00e8mes. D\u2019autre part, la carte Xtra nous offre une plateforme qui nous permet d\u2019examiner les possibilit\u00e9s num\u00e9riques de mani\u00e8re tr\u00e8s approfondie. D’ici deux ans, nous serons en mesure de r\u00e9agir davantage et mieux face \u00e0 cette application num\u00e9rique. Nous r\u00e9fl\u00e9chissons donc bien r\u00e9ellement \u00e0 des solutions de rechange. \u00bb<\/p>\n

\u00a0<\/p>\n

Chez Carrefour aussi, chaque achat se termine par l\u2019impression d\u2019un ticket de caisse. Selon le porte-parole Baptiste d’Outryve, la plupart des clients veulent encore recevoir un bon de caisse papier. \u00ab La carte de fid\u00e9lit\u00e9 leur permet d\u00e9j\u00e0 de v\u00e9rifier en ligne ce qu’ils ont achet\u00e9 et pay\u00e9. \u00bb<\/p>\n

\u00a0<\/p>\n

Chez Delhaize, Roel Dekelver souligne que le ticket de caisse contient d’autres informations que la simple pr\u00e9sentation de la totalit\u00e9 des achats, comme le code parking ou un aper\u00e7u des timbres ou des points+ d\u00e9j\u00e0 \u00e9pargn\u00e9s. \u00ab N\u2019oublions pas que nous sommes l\u00e9galement oblig\u00e9s de fournir une preuve d’achat. Cela peut se faire sous format papier ou num\u00e9rique sur smartphone. Mais pour l\u2019instant, ce dernier ne peut pas encore \u00eatre d\u00e9livr\u00e9 imm\u00e9diatement apr\u00e8s l’achat. \u00bb
\n\u00a0<\/p>\n

Cette obligation l\u00e9gale d’imprimer un ticket de caisse n’est pas clairement pr\u00e9cis\u00e9e dans la l\u00e9gislation qui est tr\u00e8s vague et complexe en la mati\u00e8re. En principe, elle serait bien r\u00e9elle pour le magasin, \u00e0 moins que le client (qui est en possession d’une carte de fid\u00e9lit\u00e9) n’ait donn\u00e9 son accord pour recevoir un ticket via e-mail. La copie num\u00e9rique doit \u00eatre envoy\u00e9e imm\u00e9diatement sous format non modifiable tel un fichier PDF. La loi n\u2019apporte pas de r\u00e9ponse \u00e0 la question de savoir s’il suffit de demander au client s’il souhaite recevoir un ticket de caisse (comme chez Albert Heijn actuellement).
\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

De plus en plus de retailers proposent un ticket de caisse num\u00e9rique \u00e0 leurs clients. C’est mieux pour l’environnement et plus facile pour les clients. Toutes les grandes cha\u00eenes de magasins ne sont pourtant pas pr\u00eates pour une num\u00e9risation compl\u00e8te et il existe des restrictions l\u00e9gales. \u00a0 Des exp\u00e9rimentations Cela fait trois semaines qu\u2019Albert Heijn […]<\/p>\n","protected":false},"author":1,"featured_media":31351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nEst-ce la fin du ticket de caisse papier ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De plus en plus de retailers proposent un ticket de caisse num\u00e9rique \u00e0 leurs clients. 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