{"id":31381,"date":"2019-02-19T10:39:51","date_gmt":"2019-02-19T10:39:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/peer-swinkels-aux-commandes-de-bavariapalm-2\/"},"modified":"2019-02-19T10:39:51","modified_gmt":"2019-02-19T10:39:51","slug":"peer-swinkels-aux-commandes-de-bavariapalm-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/peer-swinkels-aux-commandes-de-bavariapalm-2\/","title":{"rendered":"Peer Swinkels aux commandes de Bavaria\/Palm"},"content":{"rendered":"<p>Jan-Reinier Swinkels quitte ses fonctions de PDG chez <strong>Swinkels Family Brewers<\/strong>, propri\u00e9taire de brasseries telles que Bavaria et Palm. Il sera remplac\u00e9 par son cousin Peer Swinkels.<\/p>\n<p><!--break--><\/p>\n<h2>\u00a0<br \/>\n300 ans<\/h2>\n<p>Jan-Reinier Swinkels, \u00e2g\u00e9 de 56 ans, <a href=\"https:\/\/www.mt.nl\/management-team\/nieuwe-topman-bavaria\/566978\" target=\"_blank\" rel=\"noopener\">a dirig\u00e9 le groupe brassicole pendant douze ans<\/a>. \u00ab C\u2019est moi qui ait choisi d&rsquo;arr\u00eater. J&rsquo;ai v\u00e9cu de tr\u00e8s nombreux moments forts durant toutes ces ann\u00e9es. Maintenant, il est temps de passer le flambeau. Il est important d\u2019assurer un flux au sein d&rsquo;une entreprise familiale et c\u2019est \u00e9videmment \u00e0 moi de donner l\u2019exemple. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Son cousin Peer, 44 ans, lui succ\u00e8dera d\u00e8s le mois d\u2019avril. \u00a0Il est membre du comit\u00e9 de direction de l&rsquo;entreprise familiale depuis 2004 et est surtout connu pour ses quelques <a href=\"http:\/\/www.quotenet.nl\/Nieuws\/Changer!-Peer-Swinkels-wordt-nieuwe-ceo-van-Swinkels-Family-Brewers-219439\" target=\"_blank\" rel=\"noopener\">prouesses marketing<\/a>. C\u2019est lui qui a invent\u00e9 la petite robe Bavaria port\u00e9e dans les tribunes lors de la Coupe du monde de football en Afrique du Sud, alors que le concurrent Heineken \u00e9tait un des principaux sponsors de l&rsquo;\u00e9quipe nationale n\u00e9erlandaise et que la publicit\u00e9 des concurrents \u00e9tait interdite, en principe.<\/p>\n<p>\u00a0<\/p>\n<p>Cette ann\u00e9e, le groupe brassicole f\u00eate le 300i\u00e8me anniversaire de Bavaria. Les bi\u00e8res Palm, La Trappe et Rodenbach sont \u00e9galement repris dans le portefeuille de produits du brasseur. Le groupe <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/bavaria-devient-swinkels-family-brewers\" target=\"_blank\" rel=\"noopener\">a chang\u00e9 de nom l\u2019an dernier<\/a>, passant de Bavaria \u00e0 Swinkels Family Brewers.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jan-Reinier Swinkels quitte ses fonctions de PDG chez Swinkels Family Brewers, propri\u00e9taire de brasseries telles que Bavaria et Palm. Il sera remplac\u00e9 par son cousin Peer Swinkels. \u00a0 300 ans Jan-Reinier Swinkels, \u00e2g\u00e9 de 56 ans, a dirig\u00e9 le groupe brassicole pendant douze ans. \u00ab C\u2019est moi qui ait choisi d&rsquo;arr\u00eater. J&rsquo;ai v\u00e9cu de tr\u00e8s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Peer Swinkels aux commandes de Bavaria\/Palm - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jan-Reinier Swinkels quitte ses fonctions de PDG chez Swinkels Family Brewers (Bavaria et Palm, notamment) et sera remplac\u00e9 par son cousin Peer Swinkels.\" \/>\n<meta name=\"robots\" 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