{"id":3139,"date":"2013-05-22T06:54:58","date_gmt":"2013-05-22T06:54:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-ventes-de-spadel-en-recul-suite-au-boycott-de-superunie\/"},"modified":"2013-05-22T06:54:58","modified_gmt":"2013-05-22T06:54:58","slug":"les-ventes-de-spadel-en-recul-suite-au-boycott-de-superunie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-ventes-de-spadel-en-recul-suite-au-boycott-de-superunie\/","title":{"rendered":"Les ventes de Spadel en recul, suite au \u2018boycott\u2019 de Superunie"},"content":{"rendered":"<h2>Le boycott de Superunie affecte la croissance<\/h2>\n<p>Suite \u00e0 la d\u00e9cision unilat\u00e9rale de Spadel d\u2019une augmentation de prix de 15% en avril 2012, les supermarch\u00e9s affili\u00e9s \u00e0 l\u2019organisation d\u2019achats Superunie lan\u00e7aient une contre-offensive.<\/p>\n<p>Si une telle augmentation de prix n\u2019\u00e9tait pas r\u00e9percut\u00e9e sur le consommateur, les supermarch\u00e9s pr\u00e9f\u00e9raient proposer leurs marques maison. Ainsi les cha\u00eenes de supermarch\u00e9s Albert Heijn et Plus ont menac\u00e9 de retirer les boissons Spa de leurs rayons. La situation n\u2019est revenue \u00e0 la normale qu\u2019au mois d\u2019avril de cette ann\u00e9e.<\/p>\n<p><a target=\"_blank\" href=\"nl\/f-belgique\/bgq-alimentation\/item\/14084-spa-se-retire-de-la-guerre-des-prix-n%C3%A9erlandaise\" rel=\"noopener\">La pol\u00e9mique s\u2019\u00e9tant prolong\u00e9e si longtemps<\/a>, Spadel a connu aux Pays-Bas une r\u00e9gression de 2,8% en valeur, tout en enregistrant une croissance en volume de 10%. Le recul en parts de march\u00e9 r\u00e9sulte principalement du succ\u00e8s des marques de distributeurs et des marques premiers prix.<\/p>\n<h2>\n<br \/>Stabilit\u00e9 en Belgique, progression en France<\/h2>\n<p>Contrairement aux Pays-Bas, le march\u00e9 de l\u2019eau min\u00e9rale naturelle en Belgique a progress\u00e9 de 1,5% en valeur et de 1,6% en volume. Malgr\u00e9 un l\u00e9ger recul de Bru, Spadel est parvenu \u00e0 y maintenir une part de march\u00e9 stable.<\/p>\n<p>Sur le march\u00e9 fran\u00e7ais, Spadel a visiblement le vent en poupe : la vente de Wattwiller au mois de mars y a atteint une croissance de pas moins de 20%. En revanche au Pays de Galles la marque Brecon Carreg est en repli.<\/p>\n<p>Spadel n\u2019a \u00e9mis aucun pronostic pour la suite de l\u2019ann\u00e9e 2013, mais a laiss\u00e9 entendre qu\u2019il \u00e9tait important de \u00ab rester vigilant face \u00e0 la forte pression concurrentielle des marques de distributeurs et la guerre des prix dans le secteur de la grande distribution. \u00bb<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le boycott de Superunie affecte la croissance Suite \u00e0 la d\u00e9cision unilat\u00e9rale de Spadel d\u2019une augmentation de prix de 15% en avril 2012, les supermarch\u00e9s affili\u00e9s \u00e0 l\u2019organisation d\u2019achats Superunie lan\u00e7aient une contre-offensive. Si une telle augmentation de prix n\u2019\u00e9tait pas r\u00e9percut\u00e9e sur le consommateur, les supermarch\u00e9s pr\u00e9f\u00e9raient proposer leurs marques maison. Ainsi les cha\u00eenes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-3139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les ventes de Spadel en recul, suite au \u2018boycott\u2019 de Superunie - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-ventes-de-spadel-en-recul-suite-au-boycott-de-superunie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les ventes de Spadel en recul, suite au \u2018boycott\u2019 de Superunie - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Le boycott de Superunie affecte la croissance Suite \u00e0 la d\u00e9cision unilat\u00e9rale de Spadel d\u2019une augmentation de prix de 15% en avril 2012, les supermarch\u00e9s affili\u00e9s \u00e0 l\u2019organisation d\u2019achats Superunie lan\u00e7aient une contre-offensive. 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