{"id":31431,"date":"2019-02-20T14:08:36","date_gmt":"2019-02-20T14:08:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/beaute-soins\/le-retail-devient-service-miele-lance-sa-propre-plateforme-de-2\/"},"modified":"2019-02-20T14:08:36","modified_gmt":"2019-02-20T14:08:36","slug":"le-retail-devient-service-miele-lance-sa-propre-plateforme-de-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/beaute-soins\/le-retail-devient-service-miele-lance-sa-propre-plateforme-de-2\/","title":{"rendered":"Le retail devient service : Miele lance sa propre plateforme de blanchisserie"},"content":{"rendered":"<p>Le fabricant d&rsquo;appareils \u00e9lectrom\u00e9nagers <strong>Miele <\/strong>lance le Miele Laundry Club \u00e0 Amsterdam. Il s\u2019agit d\u2019un service qui ramasse le linge sale chez les consommateurs et le ram\u00e8ne propre et bien repass\u00e9 dans les 48 heures.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Directement au consommateur<\/h2>\n<p>\u00ab Nous constatons une \u00e9volution d&rsquo;un produit sur le march\u00e9 vers un service et une externalisation des services qui permettent de gagner du temps. Miele Laundry Club <a href=\"https:\/\/www.marketingtribune.nl\/food-en-retail\/nieuws\/2019\/02\/miele-wast-strijkt-en-bezorgt\/index.xml\" target=\"_blank\" rel=\"noopener\">s&rsquo;inscrit parfaitement dans cette tendance<\/a> \u00bb, d\u00e9clare Stefan Verhoeven, directeur g\u00e9n\u00e9ral de Miele Pays-Bas, \u00e0 Marketingtribune. L&rsquo;entreprise souhaite offrir des solutions adapt\u00e9es aux besoins des consommateurs. Le service de blanchisserie permettra aux gens de gagner du temps qu&rsquo;ils pourront consacrer \u00e0 des choses plus amusantes.<\/p>\n<p>\u00a0<\/p>\n<p>Apr\u00e8s ce projet pilote \u00e0 Amsterdam, Miele \u00e9tendra le concept \u00e0 d&rsquo;autres villes. Les premi\u00e8res exp\u00e9riences montrent que les gens veulent surtout se d\u00e9barrasser du repassage. Le service de blanchisserie est souvent utilis\u00e9 pour les chemises et les v\u00eatements d\u00e9licats, mais \u00e9galement pour les v\u00eatements de sports d\u2019hiver en rentrant de vacances par exemple. Toutes les livraisons se font d\u2019ailleurs en triporteur.<\/p>\n<p>\u00a0<\/p>\n<p>Cette initiative rappelle Dobbi, la plateforme de blanchisserie cr\u00e9\u00e9e l&rsquo;an dernier &#8211; \u00e9galement \u00e0 Amsterdam &#8211; par le fabricant de d\u00e9tergents <strong>Henkel <\/strong>en collaboration avec PostNL. Cette startup ne dispose pas de ses propres installations de blanchisserie, mais <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/drogmetica\/henkel-en-postnl-stappen-nederlands-wasplatform\" target=\"_blank\" rel=\"noopener\">utilise des laveries et des installations de nettoyage \u00e0 sec existantes<\/a>. Les deux projets r\u00e9pondent \u00e0 une demande accrue de services et \u00e0 un moindre besoin de possession de biens. Pour les marques concern\u00e9es, c&rsquo;est aussi une mani\u00e8re de s&rsquo;adresser directement aux consommateurs, sans passer par un retailer qui sert d\u2019interm\u00e9diaire.<br \/>\n\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le fabricant d&rsquo;appareils \u00e9lectrom\u00e9nagers Miele lance le Miele Laundry Club \u00e0 Amsterdam. Il s\u2019agit d\u2019un service qui ramasse le linge sale chez les consommateurs et le ram\u00e8ne propre et bien repass\u00e9 dans les 48 heures. \u00a0 Directement au consommateur \u00ab Nous constatons une \u00e9volution d&rsquo;un produit sur le march\u00e9 vers un service et une externalisation [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":31428,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-31431","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beaute-soins"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le retail devient service : Miele lance sa propre plateforme de blanchisserie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Miele lance le Miele Laundry Club \u00e0 Amsterdam. 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